In this episode, we talk about Facebook and Google Advertising for your small business marketing. Please LIKE or SUBSCRIBE for more!

In this episode, we talk about Facebook and Google Advertising for your small business marketing.

Please LIKE or SUBSCRIBE for more!

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00:00 Intro

05:18 What is Pay-per-Click or PPC advertising?

06:37 Facebook Ads vs. Google Ads

09:42 Facebook ad basic structure and tactics

11:46 Facebook ad 3-level structure

12:07 Facebook ad 3 campaign types

14:07 Facebook budget strategy

17:03 Facebook ad set or Google ad group

18:30 Custom audiences

19:08 Facebook pixels and Google tag

20:27 Lookalike audience

22:57 Google keyword ads

24:12 Google keyword inspector

24:57 Facebook Ad level

27:26 Facebook Ad library

28:53 Sample use cases (digital products and retail)

32:08 How to build a marketing team for online advertising

35:17 As a small business, how much effort should you allocate in online advertising?

37:17 Branding is king

39:07 Outro