In this episode, Franziska breaks down the best audiences for your business. Find out where to look and how to make the most of it! 🎯

Three best audiences and two strategic overlays:

1. Custom Audiences: Target users who have already interacted with your business. Great for retargeting, but might not be big enough for your business yet. 💡
2. Lookalike Audiences: Use custom audiences to find new people similar to your existing customers. Ideal for reaching new potential customers. 🔍
3. Interest-Based Audiences: Target based on users’ interests and activities. Requires understanding your ideal customer’s interests. 🏄‍♂️

Overlay with:

• Demographic Targeting: Target by age, gender, occupation, etc., to reach specific consumer segments. 👨‍💻
• Geographic Targeting: Target by location, from broad regions to precise areas, essential for local businesses.📍

Keep experimenting with these audience strategies to optimise your ad campaigns and achieve the best results possible. 🔥

For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/ or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit/

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