What Is Content Strategy?

“A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged” Hubspot

Checklist

• Strategy

• Tactics

• Balance

• Building

• Bonus

Identifying Appropriate Content

Strategic Goals - Attention and Brand Building

• Hook

• Unique Sales Proposition

• Brand Guidelines

• Strategic Intent

Tactical Goals - Engagement and Conversion

• Customer Journey

• Media Choice

• Channel Selection

• Multi-Purposing

Balance Goals - Rule of Thirds

• Personal

• Point

• Promote

All things Neil Wilkins covers in this practical talk.