Bṛhad-bhāgavatāmṛta Part 2 Chapter 3 Text 184

śrīman-nāma prabhos tasya
śrī-mūrter apy ati-priyam
jagad-dhitaṁ sukhopāsyaṁ
sa-rasaṁ tat-samaṁ na hiTRANSLATION
Dearer to the Lord than even His own beautiful form, His easily worshiped holy name benefits the entire world. Indeed, nothing is as full of nectar as the holy name of the Lord.