Venmo organization needs to change its operating model to keep in line with global expectations. The operating model is the necessary level of organization business integration and standardization to deliver value to customers. Venmo applies different operating models in its line of operations. The operating model describes a general vision of how an organization will be able to execute strategies (Campbell & Lancelott, 2017). Each operating system offers different opportunities and challenges associated with growth, and for instance, an operating model may pose a challenge in integrating business processes. Process integration, in contrast, facilitates organic growth through organization expansion into new markets or extension of current product lines.