Eternity - that's a long time. We were created to spend eternity with God, but it's our choice. And there is an idea that hell is going to be 'not so bad' so it's no big deal - but that's not the picture clearly given from Scripture. How much thought have you given to where you will spend eternity? And who would you want to be there with you? We really should be more about populating heaven in this life than anything else...