Building a brand isn’t just about the tactical and strategic. It’s also about the abstract and esoteric. Things like leadership, culture, personal development, even psychology - they all play a part, and they can all be difference-makers.
That’s why we’re bringing you this live conversation with Ryan Holiday, a bestselling author, media strategist, and the former marketing director of American Apparel.
Ryan has been in the trenches for years, building brands to unbelievable heights, and today is one of the most highly regarded marketing minds of his generation.
His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His books include Trust Me, I’m Lying, Conspiracy, The Obstacle Is the Way, and Ego Is the Enemy.
In this interview, Ryan focuses on the lessons from the latter, laying out a framework for how Ego can undermine our goals and intentions, and providing strategies for overcoming it.
Takeaways
- The difference between Confidence (a good thing) and Ego (a potentially harmful thing). Ryan explains how Ego can sabotage our goals, plus how to overcome it.
- Life as a continuous training. This simple mindset shift can help you become both happier and more productive.
- Focus on the work. Ryan breaks down why you must separate the work you do from external validation.
Links
- RyanHoliday.net
- @RyanHoliday on Twitter
- Ryan on Facebook
- Buy Ryan's books
Recommended Reading
- Ego is the Enemy by Ryan Holiday
- The Obstacle is the Way by Ryan Holiday
- Trust Me, I’m Lying by Ryan Holiday
- Growth Hacker Marketing by Ryan Holiday
- Sherman: Soldier, Realist, American by B.H. Liddell Hart
- Meditations by Marcus Aurelius
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Brand Builder is a co-production of SnackNation and ForceBrands.
