-Dave Lawson

During another one of our meetings, Tim Murphy and I get on the subject of WHY we start following people on social media.

During that discussion, my brain (almost literally) exploded with the realization of what that subscribe button signifies, and how this can help you build a loyal audience.

Bottom line - the subscribe button means I'm "trusting you" to entertain or educate me (or both). 

It's like (during my dating days) that point you move beyond dating into something more series.

The subscribe button signals commitment, and that's a trust you don't want to break with your followers. 

Treat that button, and that commitment, like gold! 

Listen....

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