Learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative for prospects who abandon their carts.
https://www.socialmediaexaminer.com/how-to-create-4-facebook-custom-audiences-that-convert/
* targeting cold audiences * lookalike audience * Ads Manager * uploaded a CSV file with the email addresses of past customers * website custom audiences * custom events you’ve set up on your website * retarget people who engaged with your Facebook page or Instagram business profile