Ethan Chernofsky is the SVP of Marketing at Placer.ai, a foot traffic analytics platform for anyone with a stake in the physical world. Ethan joins Matt to discuss how retailers and retail investors can use analytics and data to make better decisions for not only store locations, but how they connect with their audiences. The trends he's seeing at Placer line up with what we're seeing here at Occupier, so tune in for his insights into what the future of retail holds!