Analytics Director at CP Skin Health Group) and Erica Meagher (Head of E-commerce at Beiersdorf) to discuss why this operational gap is widening and how retailers can fix it.INSIDE THE EPISODE:- Why a massive percentage of retail dollars still sit within the physical store, and how leaders are connecting it to digital.- How constantly adding new sales platforms without retiring old ones is creating a data nightmare—and what to do about it.- The specific trap brands fall into when deploying AI without a clear roadmap, and how to use it effectively.- Why closing the execution gap requires mastering four specific, unglamorous backend operations (from real-time inventory to returns).Listen to the full discussion above to learn how to make your underlying systems work together.The full report lands later this month.