To make AI a strategic differentiator, organizations need to draw from alternative data sets.
https://sloanreview.mit.edu/article/the-machine-learning-race-is-really-a-data-race/
* Nobel Prize was even awarded on capital asset pricing
* trade in software and networks
* 83% tangible assets in 1975 to 84% intangible assets in 2015
* replacing some of their expensive consultants
* software has eaten the world