The pandemic enabled many problems that required business solutions. Masks, mask chains and a plethora of products and accessories that could make life behind a mask slightly more seamless. Whether for personal income or fundraising, many businesses found themselves successful in their selling of these products. As the pandemic shows signs of a possible end, many business owners are exploring what the next step is. A lecturer at the University of Florida in the business college, specializing in professional selling and marketing management, says pivoting could save these businesses.