Cryptocurrency is a hot topic right now among finance enthusiasts, and nonprofit leaders are cautiously curious. But with year-end giving right around the corner, it’s definitely a giving channel to explore given the relatively untapped potential. A recent report from Gemini found that 14% of adults (21 million individuals) in the US own cryptocurrency. A further 66% of the remaining adults surveyed identify as "crypto-curious," and $1 billion+ in cryptocurrency was donated in 2021. If your nonprofit qualifies as "crypto-curious," you're definitely not alone.

That's why we enlisted Tina Roh of every.org, a nonprofit technology company that aims to make technology a public good, to explain the world of cryptocurrency, why nonprofits should investigate it, and how to allow donors to give via crypto at year-end. We also brought on Ryan Carpenter to explain how fundraisers can proactively identify people in your donor data who fit the profile of a typical crypto owner.

Learn about www.every.org Connect with Tina: https://www.linkedin.com/in/tinaroh/ Connect with Ryan: https://www.linkedin.com/in/rycarpenter/ Read the Gemini report: https://www.gemini.com/gemini-2021-state-of-crypto-us.pdf See Every.org's stats on giving, including crypto metrics: https://metabase.every.org/public/dashboard/55a7289c-36ce-475e-9733-c376f68bd45b

Learn about Pursuant at www.Pursuant.com, and learn about GivingDNA at www.givingdna.com