In this episode, you'll hear about the following:

Why we don't want our websites to be like an art museum (3:07)

• Tip 1: Personalize it (8:31)
• Tip 2: An effective landing page (10:32)
• Tip 3: Ask questions (13:18)
• Tip 4: Create a lead magnet (15:14)
• Tip 5: Use automation (19:14)

Bonus Tip: Don't allow your website to be static! (23:00)