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🟣 What Popped Off - at What’s Popping Con.In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Down podcast sponsor).

Last year, 👥 we'd talked about marketing in community groups, so this year, "the twins" wanted to level up that concept to build a social media strategy brick by brick from the ground up.

🙏 Counter to the "spray and pray" method of posting whatever and hoping for the best, 🎯 a content strategy starts with a S-M-A-R-T goal, then uses that goal to figure out which of Meta's Insights Dashboard metrics you'll measure your results with.

Our "cake-study" Cake Pop Kelly decides her SMART goal is to:

• 👉 Generate $500 more dollars (specific)
• 👉 In May 2026 (time-bound)
• 👉 Than she did in May 2025 (attainable)
• 👉 Using a Vendor Expo as well as custom orders
• 👉 (she'd need to sell 100 cake pops at $5/ea or acquire 7.5 custom orders at $66/dzn)

From there, she needs to build her content strategy based on her chosen metrics using content buckets intersected with media types.

• 🔗 If you click on the webpage (https://www.sugarcookiemarketing.com/poppingagain), you can follow along with her plan step by step - even auditing Kelly's social media posts against her metrics.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con.