In this episode, we're sitting down with the co-founder and president of Octane AI, Ben Parr. Before Octane AI, Ben was the editor-at-large at Mashable and after writing 2,400+ articles on technology and media, he knows a thing or two about the ever-changing landscape of ecommerce. He'll break down one of the hottest marketing buzzwords of 2021: zero-party data.  Learn why zero-party data is so important in the age of the third-party cookie takedown.

Check out the Octane AI blog post Ben mentioned in the episode for some step-by-step guidance on how to get the most out of the Klaviyo x Octane AI integration. 

Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!