Bug Bite Thing was born out of true necessity from a mother who was in desperate need of bug bite relief for her baby. From day one, customer input has been central to this brand. Founder Kelley Higney began packing orders in her garage and selling her item at bake sales. Fast forward, she received a Golden Ticket on Shark Tank and now has an international presence. In this episode, Kelley shares the biggest sticking points in scaling her business, and reflects on just how important it is to always let your customers guide you. 

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