Today we will share insights from our interview series on upcycling, written by Aylin Franzon

• Lessing learned from upcycling brands ILAG, Deadwood and ARV
• The challenges and opportunities with upcycling
• Special guest is Lovisa Nolander, product manager, XV Production, a facility on the west coast of Swede, specialised in upcyclied fashion

Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND.

Johan Magnusson, Senior editor

Aylin Franzon, reporter.

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