A Technique for Producing Ideas (Advertising Age Classics Library)

When I was done with a journal, I’d put it on the shelf with others. I do a good job of making sure to transfer anything important to a real tracking system at the end of the day, so there wasn’t much in the journal that I thought would be useful.

At some point, though, I picked up an old journal, it was probably a few years old at that point, and just flipped through it. As expected, it was mostly boring. Just a mundane list of what was going on that day. Meetings, task lists, chores.

But every once in a while …

  • Write While True Episode 21: Dedicated Journals
  • Write While True Episode 2: Small Bits of Writing
  • Write While True Episode 12: Keep a Topic List
  • Write While True Episode 13: New Ideas
  • A Technique for Producing Ideas by James Webb Young
  • Write While True Episode 19: Prompt Your Morning Pages

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