PR Resolution podcast: Recent Episodes
Stella Bayles
Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications. In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon. Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets.
In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two leading independent measurement consultants: Paul Hender and Steph Bridgman.
Both are impartial on platforms and data points and serve as board members of the Association for Measurement and Evaluation (AMEC). Paul also leads the AMEC Measurement Diploma course—so we’re in safe hands!
We cover:
Core principles of data and how they relate to communication objectives
How tools and data sources have evolved, and whether AI is accelerating or holding us back
Who should be responsible for evaluating PR
Key skills for sourcing and analysing data
What PR teams need to trust their data—and earn the trust of stakeholders in 2026
How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. Although agencies can’t control client budget decisions, there are efficiencies that can be made in how fees are managed and how agency finances are protected. To help guide you through this tricky time, Stella is joined by agency Chief Finance Officer Simon Collard. With over 30 years experience as an Agency CFO, Simon is an expert as safely guiding agencies to larger margins and consistent profitability, whatever the industry climate may be. Stella first met Simon at digital PR and marketing agency Propellernet. Alongside a talented management team, Simon lead the agency to triple margin, quadrupled the revenue and generated 10x more profit. All without pressure on staff; the agency won Best Place to work in the UK 8 years running during this period of growth. In this interview Simon shares his wisdom on; Pricing and fees; Should PR be time or value priced? Or should we charge by output and outcome bonuses? The importance to demonstrate the problems you are solving for your client, always. Resilience; how to build it and where conscious over-servicing fits in. ‘Profit vampires’ and how to deal with them. Why the profit and loss sheet is a lagging indicator to an agency’s health & noticing negativity in the P&L means it could be too late Numbers; The % of revenue you should spend on people, and cost per person And the golden key in all agency profitability; time and resourcing and the best ways to manage it. Special Guest: Simon Collard .
In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? What does it mean to the target audience? Can it make or break an artist? In this episode, Stella Bayles interviews Jelena Grozdanich, director of film and television at Columbia Records to find out. Jelena explains how, just like brands, artists also have audience objectives & how the right partnership can be very powerful for both parties. She shares the benefits of working with new artists and how finding a match of niche interest points between both parties can be mutually beneficial as often ‘niche interest points’ = a passionate and very engaged audience. Jelena explains the changes to her role as the music industry has changed and what she expects to see emerge in the next 5 years. Whether you’re a music PR or are interested in having music as part of your marketing strategy this episode is for you. Timestamps 3:44 - Do you have an audience strategy for your artists? 7:29 What kind of difference or impact have you seen by placing an artist on a particular show or a particular game? 10:33 How important do you think it is for a brand and artist to be aligned? 15:27 Use of music on TikTok and Instagram 17:23 How do you measure whether a partnership has been successful? 26:00 Where do you see the industry developing in the next 5 to 10 years? 29:00 What do you do to maintain the work and life balance? Special Guest: Jelena Grozdanich.
In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK. We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back. We cover the changing media landscape and how Martin’s journalism background and skills have shaped the way his team operate as a newsroom. Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs. He also talks about the importance of budget scrutiny in the charity sector and the work his team does in-house in order to make the most of the donations made to Cancer Research Martin also shares some of their memorable campaigns that PR delivers so well; educating and raising awareness of prevention and treatments to help people live longer and better lives. And ultimately Beat Cancer. Special Guest: Martin McGlown.
Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract investors and gains funding. Margo experienced this first hand when her concept design of the sneaker that made music with movement, had stayed static as an idea for years until it went viral. Through the vast amount of exposure and engagement Margo was able to gain the attention of investors and engineers she’d only dreamed of years before. Margo now shares her PR to investment strategies with start-up businesses and charity organisations so they can do the same. This episode is absolute gold for any organisations that need to raise funding. It’s also a brilliant example of the true power of PR. Special Guest: Margo Neely .
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all. In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke. We share the best of the month and what not to miss! Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it Johna shares the trends in measurement & highlights from AMEC award entries this year For the full calendar: https://amecorg.com/measurement-month/measurement-month-2022-events/ For further help on measurement go to: https://resolution.coveragebook.com/ Special Guest: Johna Burke .
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems. So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners? I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out. The former head of International Brand Consulting at CAA (Creative artists agency) and ex global head of sport partnerships and marketing at H&K Strategies, helps us navigate the change in comms strategy, reputation, activation and measurement of one of the most controversial worlds cups in history. Our interview covers; - The benefits and pitfalls of the £50billion Sponsorship industry - How you should prepare for crisis around this & future World Cups - The Danish sponsor Hummel’s shirt launch & the conflicting stories that have been buried around it Plus - Andy share his prediction on why several coincidences around this tournament may have set a new template for all future World Cups. Whether you’re working on a World Cup campaign now, thinking of using it as a hook OR into the game, brands and fans this episode is for you! Special Guest: Andy Sutherden .
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives. Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers. In this podcast interview Dan shares; - How PR has helped build their network, attract new funding and sign up volunteers - Why Dad La Soul was recently namechecked in parliament - How proving social change from PR coverage for non profits and charities is essential - How a PR report can be adapted into a heavy-hitting social impact report This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements. Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there! Special Guest: Dan Flanagan .
In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups. Her experience of launching new tech to market, building founders and business reputation and eventually then taking them out through their initial public offering (IPO) gained the attention of the whole industry.. At her busiest she did 5 IPOs back to back in a, in a six year period… You can see why Donna is on the wish list of most venture capitalists launch plans! As well as perfecting launch strategies, over the years Donna met and worked with some of the world’s greatest innovators which led her to her to create her podcast ‘before it happened’ where she gets behind the scenes of the creators and finds out what really led to their moment of problem solving through tech… This conversation is a fascinating timeline to our ever changing tech world and the importance of PR and storytelling those changes. Special Guest: Donna Loughlin Michaels.
This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better. I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative. Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses. Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone. Special Guests: Grace Keeling and James Beveridge.
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook. Gary shares his aims for the second version of the platform; making every PR practitioner ‘an accidental analyst’ and how he hopes confidence in measurement will return with credible metrics and simple reports. He talks about industry measurement as a whole and compares to his experience in digital marketing. And why some PR software claims of attribution and artificial intelligence is having a negative effect on measurement learning and development. Yet with the right confidence, he believes by 2023 digital marketing teams will be coming to PR to learn how to showcase and measure their work in a credible way…. Listen now to find out more ;) Special Guest: Gary Preston .
In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation. It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact. I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more. I also find out where Brian believes visual comms is going and if PR and SEO still has some relationship building to do... Special Guest: Brian Wallace.
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to! I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it. We discuss; * How media consumption has changed in the last year * How Hearst media titles have had to adapt & change business objectives * What it means to drive readership to media * The importance of internal comms right now * And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you. As always, let me know what you think @stellabayles on Twitter. Special Guest: Effie Kanyua .
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case. Anthony has worked with charities, presidential candidates, members of the U.S. Cabinet, governors, elected officials, law enforcement officials, and high-ranking health and legal professionals… It’s safe to say he has experience in high-pressure and controversial comms. Anthony shares how PR professionals can bring crisis techniques into every strategy and how to ensure we, as an industry, are not known for fake-news or misinformation. This episode is for everyone in PR. Special Guest: Anthony Hayes .
Understanding how people interact with news and media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers' secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian reported that The Telegraph online is planning to link journalists’ pay to traffic and popularity of their articles. So, in this episode, I interview digital communications consultant Andrew Smith on his research into publisher traffic. We discuss: -How readers arrive at news stories -Where the traffic comes from and how they interact on-site -Publisher traffic growth strategies -How the ‘pay for views’ model could work and the problems that could come with this -Traffic and data tools available to journalists and PR people No matter what country or industry you practise PR in, this episode is relevant to you all. Special Guest: Andrew Smith .
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research? Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data. In this episode we discuss: The difference between researching B2B and B2C audiences What we can learn from advertising audience segmentation How avoid looking for insight in an echo chamber How to get buy in from stakeholders How to get started in you’re an audience insight beginner Special Guest: Alex Judd .
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices. Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients. As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries. From team practicalities to VR client meetings, this may just be the PR agency structure of the future. Stella and Brendon discuss: * The deeper audience understaning of always leading comms on the ground of the location you're targeting * The danger of communications existing in an echo chamber * What technology and processes it takes for a completely remote global PR agency to work * How Tyto hired, manages and motivates a remote team of comms professionals Special Guest: Brendon Craigie .
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'. Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and relating to the public. As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme. The discussion explores: - Diversity and representation in Public Relations - How organisations can attract, retain and nurture diverse talent - How PR can truly connect and relate to the public - Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms Special Guest: Sarah Waddington .
The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Communications for Greater Manchester Police. During that time, Amanda managed the public communications during significant crises including the Manchester Arena terrorist attack in 2017 and riots in 2011. Public feeling insights were key to build the stages of communication. In this episode Stella and Amanda discuss; Why exploring risk is the best crisis preparation Understanding how your communication is landing with the public during a crisis and post, in recovery Who should be responsible for crisis communications Crisis comms is now arguably the most important area of PR in 2020. Whether you have your plan in place or just beginning to explore, Amanda’s advice is gold-dust. Special Guest: Amanda Coleman .
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy. He has spent over 25 years understanding the public and the most effective way organisations should understand and interact with audiences, build trust and grow by improving techniques and technologies. Wadds and I discuss: - How PR has understood target audience - How to understand the public, and not just the media that influences them - How it is possible to track public feeling - Where surveys, social and search listening fits into this This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds Special Guest: Stephen Waddington.
'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we're allowed access to. At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers. When I read the article, it struck me as a more sensible integrated way of looking at marketing success. However, I needed the help an expert to learn more! In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more. We explore: - What 'share of search' is - How it considers consumer view over the brand marketing teams! - How all of the marketing activity affects it - How PR teams can explore it If you do PR for a brand that also has lots of owned and paid marketing activity, this episode is for you. Special Guest: Russell McAthy.
Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast. Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data? In one of my favourite interviews to date, Cole and I explore; If naturally right-brain people can tell great data stories We cover the Barcelona Principles 3.0 updates & how it’s possible to communicate outputs & outcomes visually Why getting to know your report readers is SO important And why starting with data is actually the wrong place to begin your measurement journey.. Special Guest: Cole Nussbaumer Knaflic.
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this. In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK. I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them. Together, Daniel and Rick have more than 20 years experience in working with news desks in both the UK and USA. As well as Daniel being an ex journalist, designer and editor at The New York Daily News and News Corp, he and Rick now work alongside journalists and PR teams to help shape brand comms into news. We cover: How journalists are working during lock-down How to be a resource (not a nuisance) How to adapt sell-in tactics Tips on how to navigate news-desks Special Guests: Daniel Johnson-Kim and Rick Maughan.
Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow. Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation. It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more. In this podcast interview Jim explains why Threepipe built a whole department just to focus on Amazon activity for their clients - How their PR tactics adapt in an Amazon strategy - Why Amazon is the new Google for FMCG brands - Where brand reputation comes into play in a new way - Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now. Special Guest: Jim Hawker .
It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns. I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business. Special Guest: Shanna Apitz.
In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent. The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders. Russell also tells me about how an update to cookie data happening in February 2020, that is going to make a MASSIVE difference to PR and paid, and we all need to know about it! Get ready to learn. Special Guest: Russell McAthy.
We've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense! I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals. If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers. Rich also also explains why, as a PR agency founder he is branching into this new growth area and why it's making their current clients very happy.
Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include negative/positive slang in multiple languages?! Sentiment is difficult, but without it we’re not fully evaluating Public Relations. So what steps can we take to fully analyse our work? In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge. We cover how to manually track sentiment, how machines are learning what positive and negative descriptions are in social and news posts, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in Public Relations. Special Guests: Maya Koleva and Steph Bridgeman.
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign. I uncover how a CEO really views marketing and what he wants in terms of ROI. Why a consumer creative from a b2b agency worked so well and why having PR throughout a business can have such a positive impact. Special Guests: Doug Bairner and Jon Lonsdale.
'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR. Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.
With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. Listen to find out how. Special Guest: Jerrid Grimm.
With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment! Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication. Special Guest: Elliott Kurjan & Ricky Williams .
Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms. In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change. Special Guest: Danny Bell .
Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'. Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity. If social media is part of your campaigns this year, this episode is gold-dust. Special Guest: Katie Paine .
In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams. Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations. We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like. Essentially, if news is part of your PR strategy this year then this episode is a must-listen. Special Guest: Jim Rich .
Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked with safe-guarding the quality of creative product globally across its 8 offices. In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation. Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team. He also speaks candidly about where Talker Tailor is at now and where he and Gary aim to take the agency in the future. If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now! Special Guest: Steve Strickland.
Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications. In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it. Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process. Listen to the experts view now! Special Guest: Gini Dietrich.
Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics. if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you. Special Guest: James Alexander .
Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement. Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC. Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills. Special Guest: Nicole Moreo .
Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success. Special Guest: Iliyana Stareva.
This episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it's affecting Public Relations now and in the future. Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output. Adam Hirsch is the current senior vice president of emerging media and technology at Edelman Digital. He is also ex-chief operating officer at Mashable so has extensive knowledge in emerging technologies and how audineces embrace them. Special Guest: Adam Hirsch.
In episode zero, the first in the series of the PR Resolution podcast, host Stella Bayles explains her background and why she believes the industry needs a straight-talking, plain language knowledge source right now. The PR Resolution podcast will cover hot topics in Public Relations. Stella, promises to dispels the myths and with the help from an expert each episode, will break down the jargon and explain the facts so you're clued up as you hit the office.