Season 1, Episode 11

This week's episode is jam packed with so much knowledge! Key topics of this amazing women-led round table include:

  • How marketing spend is changing
  • Reaching consumers in a world where media consumption is increasingly personalized
  • Brand safety
  • As ads become commerce enabled, how does it change marketing?
  • How do brands transform into content creators?

Round table speakers: Joanna Lord CMO, Classpass Pam El CMO, NBA Emily Culp Former CMO, Keds Linda Boff CMO, GE Christina Carbonell Co-Founder, Primary.com Moderator Rich Greenfield TMT analyst, BTIG

Read our companion piece post here

Follow us on social media:

Twitter

IG

FB

This episode of Builders was hosted and produced by Laila Oweda.

This episode is sponsored by ยท Anchor: The easiest way to make a podcast. https://anchor.fm/app

Send in a voice message: https://anchor.fm/betaworks-builders/message Support this podcast: https://anchor.fm/betaworks-builders/support

See All 18 Episodes of "Builders"