5 years ago, most vegetarians wouldn’t touch a plant-based alternative if they saw it on the menu or in the store. Now, the proliferation of high-quality plant-based alternatives can be seen in almost 50% of households. What changed and why is the plant-based alternative space here to stay?? The podcast team sits down with Paul Shapiro, who is the CEO and Co-founder of Better Meat Co. as well as Ted Talk alum and author of “Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World”. Tune in to learn:

• Who is Better Meat Co.?
• How is a plant-based alternative protein made?
• Is plant-based alternative production more sustainable than traditional meat production?
• What excites you about this vertical and what are some of the hurdles in its way?

All this and more, on Generation STEM!

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