Podcast: Gastropod (LS 67 · TOP 0.05% what is this?)
Episode: Always Coca-Cola: Coca, Kola, and the Real Secret Formula
Pub date: 2023-02-28

Coca-Cola's red and white logo is so iconic that supposedly nine out of every ten people on Earth know it on sight. Nearly two billion servings of Coke are sold a day, enough for one out of every four people on the planet. Yet while a glimpse of a billboard or bottle might start you humming one of their catchy jingles, this legendary brand was actually created by a morphine-addicted, down-on-his-luck pharmacist desperate for a big break. In fact, the first Coca-Cola product was actually a knockoff of the Pope's favorite drink, a concoction featuring red wine and cocaine. So how did Coke transcend its dubious origins to become one of the world’s biggest companies, not to mention a globally recognized symbol of all things American? It’s a story that involves Sigmund Freud, US military assistance, international drug treaty loopholes, and a New Jersey facility that extracts and burns piles of cocaine (yes, really, cocaine!) just miles from Manhattan. Gastropod’s here with Coca-Cola’s real secret formula for success, and we didn’t even need to break into their vault to get it.

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