Podcast: Tagline (LS 33 · TOP 5% what is this?)
Episode: 6. California Milk Processor Board 'Got Milk?'
Pub date: 2021-04-12

Notes from The Audio Browser:

Detailed dissection of a 1990s American advertising campaign. The "got milk?" slogan and accompanying TV adverts — the most famous of which was directed by an early career Michael Bay — became ubiquitous in pop culture. This show zooms in on the craft and conflicts involved in creating such a campaign, and asks whether it was actually effective in getting more people to drink milk

This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign from Goodby Silverstein & Partners. It’s the story of a powerful insight, darkly comic creative, a lightning rod of a tagline, and a client who loved partnerships and parodies and gave the world’s blandest product advertising’s hottest campaign. Presented by GSTV.

The podcast and artwork embedded on this page are from Muse by Clio, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.