Most businesses understand how vital digital channels are for acquiring and retaining customers, yet many don’t have a plan to grow and engage their audiences effectively.

Zoe Wallace is director of Agent Academy, a digital training programme to help engage young people in tech. Last year Agent Academy, along with The Extraordinary Club became the first UK-based provider of Facebook’s Digital Skills Training Programme.

Zoe shares her advice on starting a digital marketing strategy, how to make the most of your content, the importance of creating engaging ads and why listening is key to online success.

Host: Patricia Keating

Guest: Zoe Wallace, Director Agent Academy

Listening Time: 36 mins

Follow Tech Manchester:

Twitter: @tecmcr

LinkedIn: www.linkedin.com/company/techmanchester/

Or visit us at www.techmanchester.co.uk

Let us know what you'd like to hear to take your business forward. Don't forget to subscribe and leave us a review.