To truly make an impact on carbon emissions with new technology projects, you must understand and communicate the realistic estimates of lifecycle carbon intensity & project economics. Finding that balance between over simplification and complex modeling is critical, particularly when seeking buy-in from multiple stakeholders. Guest expert Dr. Lynn Frostman, explores evaluating new clean technology project economics with lifecycle carbon intensity projections. What techniques do you use to rapidly assess a project’s potential and how do you effectively communicate the nuance when engaging both experts and non-experts?