We talked about:

  • Data-led academy
  • Arpit’s background
  • Growth marketing
  • Being data-led
  • Data-led vs data-driven
  • Documenting your data: creating a tracking plan
  • Understanding your data
  • Tools for creating a tracking plan
  • Data flow stages
  • Tracking events — examples
  • Collecting the data
  • Storing and analyzing the data
  • Data activation
  • Tools for data collection
  • Data warehouses
  • Reverse ETL tools
  • Customer data platforms
  • Modern data stack for growth
  • Buy vs build
  • People we need to in the data flow
  • Data democratization
  • Motivating people to document data
  • Product-led vs data-led

Links:

  • https://dataled.academy/

Join our Slack: https://datatalks.club/slack.html