The strain between Amazon and its marketplace sellers intensified this week as the company tested pop-ups hawking AmazonBasics alternatives.The Wall Street Journal profile of the practice highlights how the company is getting more and more aggressive on its own turf. Also, L’Oreal and Lush’s presence proves that the beauty industry is a powerhouse in tech and innovation. Plus, updates from Instacart, Good American, Rothy’s, and Quip.