LinkedIn is rolling out a "Seems Like AI Slop" button. It's a way to flag the low-quality, computer-written posts filling your feed. I recap what AI slop actually is, why LinkedIn is killing its own "Enhance with AI" button in the same breath, and why the toothpaste is already out of the tube. The real point: slop isn't a style problem, it's a trust problem. It dilutes your brand. You can build a business in a few clicks now, but you can't build a brand that way. The greatest leverage in business is media and attention, and slop is the fastest way to squander it. Use AI as a tool, not a crutch. Write it yourself first, let AI tighten it, and always vibe check before you publish.

Timestamps(0:06) — LinkedIn's new "Seems Like AI Slop" button, and what AI slop does to your brand

(0:51) — The post that started this, and zero-click content → LinkedIn post

(1:51) — LinkedIn kills its own "Enhance with AI" button

(3:51) — Zombie metaphor: "Your AI-written posts are already dead. Nobody wants to bite into it, because it's not alive."

(4:21) — The toothpaste is out of the tube: YouTube, AI labels, and trust

(5:36) — Remember the good internet?

(6:51) — Enshittification and the ad-driven web

(7:51) — Build a business in a few clicks. You can't build a brand that way.

(8:21) — Apple's most valuable asset is its brand — AI can't build that

(9:06) — Too late? The sun setting on LinkedIn (the TechCrunch quote)

(10:06) — One LinkedIn post away from a million-dollar deal

(12:06) — Collisions are opportunities. Third spaces, and following smart people.

(13:06) — Use the button responsibly (don't dock your frenemies)

(15:06) — Every network is fighting slop now — why LinkedIn's decline cuts deepest

(16:06) — The greatest leverage in business: media AKA attention

(16:51) — Use AI as a tool, not a crutch (grab the .md file from the last episode)

Links mentioned My LinkedIn post about the "seems like AI" button * TechCrunch: LinkedIn adds a button to report AI-generated slop * Cory Doctorow book: Enshittification: Why Everything Suddenly Got Worse and What to Do About It* * Tom Goodwin on LinkedIn (worth a follow for marketing, branding, advertising) * Related episode and post: Naval Ravikant's Four Levers in Business (labor, capital, code, media)

My gear & software:

Record guests and create clips on Riverside: emilybinder.com/riverside

Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript

My mic gear - Amazon List

Video podcast gear - Amazon List

My Amazon Storefront

Hire me:

Book a call - Marketing Surgery: emilybinder.com/call

Speaking: emilybinder.com/speaking

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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IBM wrote it in a 1979 training manual: "A computer can never be held accountable, therefore a computer must never make a management decision." Swap "management" for "marketing" and the rule still holds. AI can help you draft and edit and plan, and it saves real time: use it. But AI should not decide, because it has no taste and no accountability. Taste is everything.

Important: AI doesn't think. Large language models are pattern-matching calculators that predict the next likely word. Let an LLM write your brand voice and you get a lot of "quietly," the safe word that makes a plain sentence sound like a revelation without saying anything. This episode covers why to ban it and its friends, the AI writing tells to watch for (seamlessly, delve, leverage, the shifting landscape, the three-fragment sentence structure pattern), and my own free Claude rules file .md that strips them out since I know you're still gonna use Claude to write.

Chapters:

(0:00) IBM's 1979 line: a computer can never be held accountable, so it must never make a management decision

(1:35) AI doesn't think.

(2:28) Why "quietly" is the AI word to cut

(3:39) My Claude .md file for non-AI writing, words and phrases to avoid: emilybinder.com/airules

(4:30) The banned word list: seamlessly, delve, leverage, etc.

(5:50) Em dashes (sadly) and the three-fragment tell

(6:15) Write for a ninth-grade reading level (copy converts 56% higher like WSJ vs Atlantic)

(7:20) Wolf Woman and the life-death-life cycle

Links:

Clip on computers, AI, and management decisions (Instagram reel)
Free AI writing rules (public Google Drive file): emilybinder.com/airules
Women Who Run With the Wolves by Dr. Clarissa Pinkola Estés: Book on Amazon. Audiobook free on Spotify Premium.

My gear & software:

Record guests and create clips on Riverside: emilybinder.com/riverside

Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript

My mic gear - Amazon List

Video podcast gear - Amazon List

My Amazon Storefront

Hire me:

Book a call - Marketing Surgery: emilybinder.com/call

Speaking: emilybinder.com/speaking

Connect:

Hosted on Acast. See acast.com/privacy for more information.

Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype

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Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business.

Timestamps:

(0:00) Your phone is a broadcast studio. The permission to publish has always existed — what changed is that the audience is there now.

(0:43) What even is a "show" anymore? The concept of a scheduled, RSS-dependent podcast is legacy thinking.

(1:16) What to ask for when you're a guest on a podcast — or paying for a spot. 👉 Watch the reel

(1:54) The UnPodcast Package: 4 hours of recording nets 4 months of content. → beetlemoment.com/unpodcast

(2:31) Should your client start a podcast? Why the answer is often no — and what to do instead.

(3:24) "Maybe it's not even a podcast, and maybe it was a one-minute clip, but they kinda think they heard the whole episode. You get credit for the episode." — Use that.

(3:48) Your phone is a broadcast studio.

(5:12) YouTube and Spotify are the top podcast consumption platforms. Everything is video-native now — every home feed looks like TikTok.

(5:33) How I'm getting leads from ChatGPT, Grok, and Gemini. 👉 Watch: I'm getting leads from ChatGPT

(5:40) Nine years. Zero dollars in advertising. How organic content built a profitable boutique consultancy.

(6:30) How I dominate AEO for financial advisor marketing — ChatGPT, Claude, Gemini.

(6:48) Everybody checks your Instagram before they hire you. Everybody.

(7:02) You don't need AI. You need a POV. 👉 Watch the clip

(7:15) Book a Marketing Surgery session (one hour): emilybinder.com/call

(8:00) What a real content marketing strategy actually looks like.

(8:50) Signal Labs: Systems of Attention — how I market a product people aren't searching for yet. "How do you market something people don't yet know that they need?" → Trojan horse strategy. Find adjacent pain points.

(9:25) How a signal is different from data. A signal is something you need to act on right now — and signals are perishable. Blockbuster, BlackBerry, and Kodak all had the data. They missed the signal.

(11:30) Reddit marketing strategy for AEO (AI search optimization). Reddit is the #1 signal for LLMs. LinkedIn text posts are #2.

(12:00) Case study — how we got Avier ranking #1–2 for Microsoft deferred comp terms on ChatGPT and Google. → See AEO SEO case study

(12:15) Why organic content has better ROI than advertising and paid media.

(13:00) The four levers in business (Naval) — and why Codie Sanchez renamed the fourth lever from "media" to "attention." She's not wrong.

(14:11) My blog post on the four levers: emilybinder.com — The Four Levers in Business Related episode on Spotify: Listen here

Links

What to demand as a podcast guest (or sponsor): Watch on YouTube Shorts
Beetle Moment Instagram reel — podcast guest strategy: instagram.com/p/DW9OEatAfgu
I'm getting leads from ChatGPT: Watch on YouTube Shorts
You don't need AI — you need a POV: Watch on YouTube Shorts
The UnPodcast Package — 4 hours of you, 4 months of content: beetlemoment.com/unpodcast
Book a Marketing Surgery session: emilybinder.com/call
Avier AEO/SEO case study: beetlemoment.com/marketing-case-studies
The four levers in business (blog): emilybinder.com
Related episode — the four levers (Spotify): Listen

My gear & software (promo links):

Record guests and create clips on Riverside: emilybinder.com/riverside
Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript
My mic gear
Video podcast gear list
My Amazon Storefront

Hire me:

Marketing Surgery: emilybinder.com/call

Speaking: emilybinder.com/speaking

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Your brand is building trust or burning it. Most businesses don't know which.

Voice Marketing with Emily Binder is about how people actually make decisions, assign value, and choose who gets their business — and what that means for your brand, your content, and how you show up in an algorithm-driven, AI-accelerated world.

Emily Binder has spent 15 years tracking shifts in media, marketing, and human behavior before they became obvious. She defined voice marketing as a discipline and has guided technology brands and over $170 billion in AUM consulting for top wealth management firms, RIAs, ETF issuers, and more.

Episodes average 10 minutes. Most are evergreen — start with the latest or browse the most popular. Watch clips on Spotify or YouTube.

emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

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This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives in this new landscape.

In this episode I break down the scenario — white-collar displacement, consumer AI agents dismantling brand loyalty, DoorDash going out of business because a machine finds a cheaper option — and then I explain why I think the thing it gets most right has nothing to do with economics. It's about taste.

POV is the moat. Taste is the moat. AI is an LLM — it's math, it's predictive, it is not intelligent — and the people who will continue to be valuable are the ones who can look at an output and say: that doesn't land, that's not funny, that word doesn't belong in a premium brand's copy. That discernment is developed over years. It is not promptable.

I also talk about what it means for younger people who may never get the junior roles that build that taste in the first place — and why that matters more than most people realize.

Links mentioned:

Citrini Research: 2028 Global Intelligence Crisis

Work with me:

Marketing Surgery (1:1 strategy): emilybinder.com/call

Podcast Surgery Workshop: emilybinder.com/podsurgery

Speaking: emilybinder.com/speaking

My gear & software (promo links):

Record guests and create clips on Riverside: emilybinder.com/riverside
Record solo and edit like a Word Doc with AI on Descript: emilybinder.com/descript
My mic gear: Amazon list
Video podcast gear - Amazon list
My Amazon Storefront: amazon.com/shop/emilybinder

Hire me:

Marketing Surgery: emilybinder.com/call

Podcast Surgery Workshop: emilybinder.com/podsurgery

Speaking: emilybinder.com/speaking

Bring me into your next Zoom, 15min: thinkersone.com/emilybinder

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs.

ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn.

Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning.

I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy.

Chapters:

(0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes

(0:30) How big AI search already is — McKinsey and Graphite.io data

(1:30) Not an April Fools episode

(1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs

(3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions

(5:00) #3: AEO is the evolution of SEO — mirror natural language

(7:00) Why this is good and bad for small businesses

(8:30) #4: You need both channels — Company Page and personal profile

(10:00) Don't just repost — add your POV

(10:30) #5: The flattened landscape — abundance mindset already won

(12:00) Your only differentiator is your POV

(12:30) Wrap-up: be active, be human, have a point of view

Links mentioned:

Social media follower counts don't matter anymore (IG reel)

McKinsey - New front door to the internet: Winning in the age of AI search 10/2025

Graphite.io - AI Is Much Bigger Than You Think (2026)

Related cilp: You don't need AI, you need a POV

Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book Podcast Surgery directly on Calendly

My podcast apps & gear (promo links):

Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript
My microphone gear
Video podcast gear

Organized lists of all products I use: amazon.com/shop/emilybinder

Coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes.

Watch Instagram Reel

Chapters:

(0:00) Why holiday posts don't attract clients or build your brand

(1:20) The date-driven marketing move that builds real client relationships

(2:45) Handwritten birthday cards: the easiest relationship-building habit you're skipping

Book a virtual workshop with me:

- Marketing Surgery Workshop (1-hour): Book here

- Podcast Surgery Workshop: See brochure

Book directly on Calendly

My podcast apps & gear (promo links):

Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript
My microphone gear
Video podcast gear

Organized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinder

Virtual coaching:

Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice.

What value do we place on creativity?

Watch on YouTube

Executive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month)

Chapters:

(0:00) The #1 Mistake Creators Make With AI

(2:15) What is "Incongruence"? (The "Bad Vibe" Explained)

(4:50) Why Our Brains Are Hardwired to Detect Fakes

(7:31) When Your AI Persona Doesn't Match Your Real Voice

(10:04) The Expert Whose Speaking Doesn't Match Their Writing

(13:28) Henna Pryor: "It Lacks Soul"

(16:40) Are You "Gamifying" Your Online Presence?

(19:15) How Incongruence Destroys Audience Trust

(22:30) Savvy Audiences Now Value Congruency More Than Ever

(25:42) How to Use AI Tools Authentically

(28:55) Final Thoughts: Your Voice is Your Value

(31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel)

Watch: YouTube clips playlist

Links mentioned:

Article: Pew Research: How Americans View AI and Its Impact on People and Society

1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My Soul

Book: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna Pryor

Featured 15-min videos - shop ThinkersOne marketplace:

Henna Pryor: How to Make Impossible Changes Possible
Emily Binder: From AI Hype to Human Impact

Connect with Henna Pryor:

pryoritygroup.com

linkedin.com/in/hennapryor

instagram.com/hennapryor

New Virtual Workshop: Podcast Surgery

Details: see brochure

Book directly on Calendly

Shop my podcast apps & gear (promo links):

Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript
My mic gear
Video podcast gear list
Organized lists - all products I recommend: Amazon Storefront: amazon.com/shop/emilybinder

Virtual coaching:

Business / Marketing Advisory, and Executive Media + Personal Branding: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?

Watch this episode on YouTube or Spotify.

Good marketing: You're not meant to be for everyone. You're for a certain audience.

Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.

Chapters:

(01:28) The uncanny valley of AI content

(02:50) Marketing succeeds when you have a point of view

(03:17) Nightclub analogy

(05:40) Brand is a promise

(06:45 Offer: Podcast Surgery

New Virtual Workshop: Podcast Surgery

Details at emilybinder.com/call

Book directly on Calendly

Shop my podcast apps & gear (promo links):

Record guests and create Magic Clips on Riverside: emilybinder.com/riverside
Record and edit like a Word Doc with AI on Descript: emilybinder.com/descript
My mic gear
Video podcast gear list
Everything: Amazon Storefront: amazon.com/shop/emilybinder

Hire me:

Business Advisory and Marketing Coaching: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder

Free trial of Riverside: emilybinder.com/riverside

Watch this episode on YouTube

Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool.

Chapters:

(0:00) Power of Video Clips for Your Podcast

(0:17) Leveraging Algorithms for Reach

(0:53) Creating Effective Video Clips

(01:27) Tools and Tips for Podcasting

(02:10) Future of Content: Authenticity vs. AI Slop

(03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcast

Book 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method)

My podcast software and gear:

Record guests and create clips: emilybinder.com/riverside
Record solo and edit with AI: emilybinder.com/descript
Mic gear: Shure mic list on Amazon
Video gear: All You Need: Video Podcast Equipment
My Amazon Storefront: amazon.com/shop/emilybinder

Hire me:

Speaking: emilybinder.com/speaking

Advisory & Coaching Calls: emilybinder.com/call

Bring me into your next Zoom meeting: thinkersone.com/emilybinder

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:

Video version: watch on YouTube here.

Book a call with me: emilybinder.com/call

This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns

Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing

My podcast software (promo links):

Record guests, create clips - Riverside: emilybinder.com/riverside
Record solo, edit with AI - Descript: emilybinder.com/descript
My mic gear list
Video podcast gear list

Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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These topics get views because of human nature. Unlock the power of authentic video marketing with three engaging personal finance attract quality views. Move beyond generic advice and create content that builds audience and trust. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects.

Download free guide with 3 personal finance video topics + 13 idea starter prompts.

Watch on YouTube

Chapters:

(0:00) Introduction to Irresistible Video Ideas

(0:30) Why Authentic Video Works for Financial Advisors

(1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust)

(2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise)

(4:00) Idea #3: Do This Right Now (Essential Financial Preparations)

(5:00) The UnPodcast Package: Done-for-You Video Marketing

(6:30) Specific Tips for Stronger Videos

(7:30) Free Video Marketing Guide

Links:

Blog post - Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blog

UnPodcast Package: beetlemoment.com/unpodcast

My apps + gear:

Record on Riverside emilybinder.com/riverside
Record + edit with AI: Descript emilybinder.com/descript
My mic gear
Video podcast gear

Let's talk:

Book a call: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing.

Chapters:

(00:00) Introduction to alignment

(00:42) Individual-business fit (beyond product-market fit)

(01:29) Supporter - Wealth Dynamics

(02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design

(02:49) Importance of brand alignment

(03:56) Media is most powerful of four levers in business (Naval)

(04:28) Leveraging media

(05:03) One-person business models, AI agent startups

(05:18) Vibe coding, AI hallucinations

(05:22) AI and the future of business

(07:00) Executive coaching - personal brand offer: emilybinder.com/call

Links mentioned:

Episode: Four Levers in Your Business (Naval concept)

Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025."

My podcast tools:

Record on Riverside: emilybinder.com/riverside
Record / edit with AI (Descript): emilybinder.com/descript
Shop my gear: beetlemoment.com/gear

Hire me:

Speaking: emilybinder.com/speaking

Advisory: emilybinder.com/call

Bring me into your next Zoom: thinkersone.com/emilybinder

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.

Chapters

Part 1

(0:20) 1- Identity and values

(0:32) 2 - Expertise and skills

(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(1:13) 4- Communication style

(1:22) 5- Network and influence

(1:30) 6- Visual presentation

(1:41) Why everyone needs to invest in personal brand

(4:40) Personal brand allows access to more opportunities

(4:46) Let people leave

(5:10) Bet on the jockey not the horse

(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf

(7:26) Human Design strategy: wait for the invitation (Projector)

(8:05) When it's time to update your LinkedIn profile pic

Part 2: Your headshot, LinkedIn, + website is a must

(8:40) Announce a new headshot?

(9:36) Napoleon theatre quote - Robert Greene

(12:00) Your likeness or testimonial is not free

(12:39) Recap + takeaways

(13:09) Bonus tip: your website

(13:38) TLD or dot com: replyall.limo (Reply All Podcast)

(14:00) Personal brand SEO tip for photos - Google Image

Related links:

Ethos, Pathos, and Logos in Marketing

Let people leave (unsubscribe is good)

My tools:

Record on Riverside
Record/edit with AI: Descript
Shop my gear

Hire me:

Speaking

Advisory Calls

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like.

Chapters:

(0:35) 1. Tip: Podcast speaking volume

(1:28) 2. Bangers Only with Tom Lydon

(3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views

(4:00) Why build an audience

(5:15) "Money is good" speech - Atlas Shrugged

(7:20) Fidelity's famous study about investors who lost their password

(8:12) 3. Tip: Dashlane

(9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron

(10:52) Announcing your updates vs soft launching

(11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet

(11:19) Free Mac app: CopyClip

Links:

Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2)

UnPodcast Package

6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlane

My tools:

Record on Riverside
Record/edit with AI: Descript
Shop my gear

Hire me:

Speaking

Advisory Calls

Connect:

Hosted on Acast. See acast.com/privacy for more information.

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More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.

Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.

Financial advice works when it's in touch with culture and how people really behave.

Want help with your marketing? Book a call with me: emilybinder.com/call

Chapters:

(0:00) $200K+ Millennials Still Broke

(0:26) Cultural Perspective on Wealth

(0:42) Modern Financial Goals

(2:18) Wealth and Consumption

(3:12) Pop Culture and Financial Realities

(4:52) Different Client Types

(5:39) Modern Wealth Management Strategies

(6:32) "Your Friends and Neighbors" Apple TV

(6:50) Wirkin Culture, Quiet Luxury

(7:50) Effective Messaging - Wealth Management

Links:

"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025

Samuel Deane, Rora Wealth, Atlanta

"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025

Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time"

"The Geometry of Wealth" by Brian Portnoy

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The Geometry of Wealth: How to shape a life of money and meaning

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Navigating AI, Social Isolation, and Human Connection in Modern Marketing

A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.

Chapters:

(1:11) Trends: 18-24 year-olds not dating

(2:49) Social Media and Fast Content

(6:18) Generative AI

(8:40) Importance of Human Connection. True BRAND= competitive advantage

(12:50) AI is not a creator, it's a remixer.

Links:

"Alchemy" by Rory Sutherland

Uncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?

75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe

"One out of three men under age 30 hasn't had sex in the last year.” Yahoo

Pew survey found only a quarter of Americans say they know most of their neighbors

Diary of a CEO - Dr Tara Swart

My podcast tools:

Record on Riverside: emilybinder.com/riverside
Record / edit: Descript: emilybinder.com/descript
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.

Watch on YouTube

Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.

Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.

Chapters:

(0:00) Chewy Creates Lifelong Customers with a $30 Investment

(0:21) Chewy's Business Growth and Market Position $CHWY

(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)

(2:59) Chewy's Heartfelt Response to Pet Loss

(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars

(3:53) The Power of Thoughtful Marketing

(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")

Links mentioned:

Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet

"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave Logan

My podcast tools:

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Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization

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5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)

Watch on YouTube

Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.

Blog post

Chapters:

(0:00) Introduction: The Changing Landscape of Social Media

(0:23) The Importance of Social Media for Business

(0:42) Follower Counts: Why They Don't Matter Anymore

(1:27) Five Strategies for Building an Audience

(1:33) Strategy 1: Experiment with Content Structures

(4:39) Strategy 2: Repurpose Impactful Ideas

(6:10) Strategy 3: Expand Your Reach Across Platforms

(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)

(11:14) Strategy 5: Build and Leverage Your Email List

(11:42) Recap 5 Social Media Tips / Strategies to Generate Leads

Watch more clips: YouTube Playlist- podcast

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Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad

Watch this episode at youtube.com/emilybinder

Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.

Chapters:

(00:00) Introduction: The Human Touch in AI Advertising

(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad

(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million

(04:15) AI's Limitations in Creativity and Communication

(06:46) The Future of AI in Marketing

(09:16) Conclusion: Authenticity in AI-Driven Content

Links mentioned:

OpenAI Super Bowl Ad: ChatGPT | The Intelligence Age

Dead Internet Theory

Super Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)

My podcast tools:

Record a guest podcast: emilybinder.com/riverside
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Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.

Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.

Chapters:

(00:43) Importance of Voice in Communication

(01:08) Non-Verbal Communication

(03:41) Breathing Techniques for Better Speaking

(04:44) Deepening Your Voice

(07:08) Effective Use of Hand Gestures

(09:44) Vocal Warm-Up

(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)

Links:

The 7-38-55 rule: 5-minute episode

"Breath" - James Nestor (book)

Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)

Mouth tape for better sleep and jawline

What is vocal fry?

Vanessa Van Edwards TED Talks hand gestures

My podcast tools:

Record: emilybinder.com/riverside
Edit (AI): emilybinder.com/descript
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Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?

At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.

I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.

Chapters:

(00:29) Understanding Trademark Fair Use

(01:50) The Lanham Act Explained

(03:02) Personal Reflections on Trademark Issues

(05:37) YouTube's Response, and Content Strategy

(07:58) Building a Resilient Online Presence

(10:15) The Future of Social Media and AI

Links mentioned:

41k impressions LinkedIn video post: "Let's talk openly about fees"

Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube

My podcast tools:

Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
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TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.

I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.

The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.

The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.

Chapters:

00:00 Introduction: The TikTok Ban and Its Implications

00:28 The Importance of Owning Your Audience

00:57 What Happened with the TikTok Ban (January 18-19, 2025)

02:33 TikTok's Algorithm and User Base Stats

04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)

07:37 Future of TikTok and Potential Beneficiaries

08:16 Diversify Your Content Platforms

09:08 Teaser for the Next Episode (Part 2 of 2)

TikTok stats:

Basis.com

CBS

BI

My podcast tools:

Record: emilybinder.com/riverside
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68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.

Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.

Watch on YouTube

Show notes: blog

Chapters:

(00:11) Importance of Publishing Pricing

(01:57) Pricing Strategies for Financial Advisors

(02:26) Pricing Lessons from Car Rental Industry

(03:57) You want customers, not buyers

(04:45) Competitive pressures in wealth management

(05:12) The Emotional Component of Financial Advice

(05:35) Exploring Alternative Pricing Models

(05:50) The Almanack of Naval Ravikant

(06:30) Your hourly rate (Naval): $1000/hour

(08:37) 649,900% ROI in 1 month: case study - AI pricing

(10:20) Psychology of pricing high end services

(11:27) Why I hired a financial advisor

(12:55) 2025 content marketing tips for advisors

(14:12) Social media / video is one-to-many broadcast

Related episodes:

Four Types of Leverage In Your Business

Buffalo Marketing

Don't Do Marketing

My podcast tools:

Record: emilybinder.com/riverside
AI editor: emilybinder.com/descript
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4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.

Timestamps:

(0:00) Three things I'd do differently in the first year or two

(0:55) Tip 1) Hiring (beyond obsessive about references)

(2:00) Tip 2) Tech stack (simplify)

(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.

(4:08) Final thoughts and recap tips

(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.

(6:00) Startup story playlist

7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"

Links:

WealthVoice Startup Story - YouTube playlist

Get email updates (88% click rate): beetlemoment.com/email

My podcast tools:

Record: emilybinder.com/riverside
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Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.

Watch video clip: youtube.com/emilybinder <-- YouTube Short

Links mentioned:

Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes

(Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024

My podcast tools:

Record: emilybinder.com/riverside

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Employee Monitoring and Trust: Management Tips, Marketing Takeaways

I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.

By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job:

When you raise the bar, people will meet it.

(00:00) In the news: workplace sins and employer crackdowns

(01:18) Examples of employee infractions (expense accounts, meals, printing)

(02:08) The impact of trust in the workplace

(03:01) $12,000 coffee story

(03:41) Lessons from the music therapy job

(05:52) Pendulum of workplace culture

(08:33) Importance of employee autonomy

(15:07) Product return policy- Amazon lessons

(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")

Links mentioned:

WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down

"Never Split the Difference" by Chris Voss

"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory Sutherland

My podcast tools:

Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
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Never Split the Difference: Negotiating As If Your Life Depended On It

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What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.

You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.

Topics:

(0:00) Meet Emily Binder + why you should listen to this show

(0:30) How to work with me: beetlemoment.com or emilybinder.com/call

(2:30) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")

(3:20) De Beers slogan "A Diamond is Forever"

(5:00) Anthimeria: "A better way to burger" -Pizza Hut

(7:10) Yoda and Luke - guide / hero copywriting - Storybrand

(8:00) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)

(9:20) Thumbs-up emoji (Gen Z says rude)

(11:00) Is an imperative good for a tagline? "I" and "We" phrases were out

(12:20) A/B test new taglines

(13:40) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)

Links:

Beetle Moment case study: TIGER 21

5-Star Podcast Checklist

My tools:

Record: emilybinder.com/riverside

Edit with AI: emilybinder.com/descript

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Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money.

Don Draper said this to Peggy when she said, 'It would be nice if you could say thank you once in a while, Don.'

And he loses his sh*t. And he says, 'That's what the money is for!'"

In June 2023 I went to a birthday party with thirty MBAs where I just... did not... fit in. This voice memo that I recorded on the way home captures the essence of entrepreneurship. (Excuse slight drop in sound quality, it's a raw iPhone voice recording but worth it.) Caveat: No shade to MBAs (my parents and friends have them). This is an exploration of an entrepreneurial mindset, how that's changed even in the last 5-10 years.

Themes:

Key idea: With a salaried position as an employee, you are capped in earning potential; there are diminishing returns to how hard you work. When you own the business there is no cap.

You can create something from nothing all by yourself without incurring debt. It's never been easier than today with AI.

That said, there are perks to employment and it's great for many people. It's the smart move for many (most) people. Employment is statistically more likely to make you money than starting a business.

Topics:

(0:00) Backstory before voice memo

(0:24) The creative influence of alcohol maybe

(1:12) Entrepreneurial mindset vs. traditional education

(1:41) Voice memo begins: MBA Party thoughts

(2:07) Questioning the value of formal education

(4:08) Employee vs owner (earning potential, effort and payoff)

(5:56) Alternative paths to learning and success

(8:01) What you can teach yourself

My podcast tools:

Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
Shop my gear: beetlemoment.com/gear

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62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game.

Topics:

(0:00) The cost of mundane tasks, lower productivity, e.g. taking notes, emails, chats

(1:29) Listener comments shared from post: "An estimated 7 in 10 new car owners leave the dealership's branded plastic frame.."

(3:39) Zoom AI Companion is great

(4:15) Productivity tip: how to use Google Gemini with voice for call notes

(4:50) Prompt for call notes from dictation

(6:50) Listener topic requests: Please leave a comment on Spotify!

(7:38) Doer or Seer? Watch video: Are You a Projector or Generator? Human Design

(8:50) Join my email list: emilybinder.com/email

Links:

Asana study: asana.com/resources/anatomy-of-work

Zoom AI Companion

Google Gemini

Listener comments

My podcast tools:

Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
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The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a catch-all for being with-it.

I kick it off with a personal story about someone whose iPhone contact card said "Money" instead of his name. It's a lighthearted intro but the key is: DO sweat the small stuff when it comes to your personal brand. We're talking everything from contact cards to drivers who have a dealership's name on their bumper. When you leave that ad frame on your car you're giving free CPM to Mercedes Benz of Austin or Jim Ellis Audi. A $180k car now looks dorky. I share stories and practical tips on why details matter and how they can make or break the way people see you.

Topics:

(0:00) A guy named Money (iPhone contact card story)

(0:55) First impressions and red flags

(1:49) Dealership's ad on your license plate frame (not a Discerning Guy) - watch YouTube Short

(3:10) Personal brand

(6:00) Business headshot / avatar tips

(6:35) Importance of details in personal brand

(7:20) How to change Nickname in iPhone Contacts

(10:17) Ad campaign disaster - soft drink in Asia - slogan translation

(10:54) Takeaways for marketing

(11:15) Your personal brand is in the details

(11:30) Ex with a typo in company URL (story)

My podcast tools:

Record: emilybinder.com/riverside
Edit with AI: emilybinder.com/descript
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I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips for enhancing your podcast page to boost user engagement and highlight why it's so important to adopt an outsider's perspective when testing your site. Plus, I offer additional advice on aligning your site's navigation and branding with user expectations.

Topics:

(0:05) Common mistakes in podcasts and websites

(0:23) Essential podcast page elements (good example: emilybinder.com/podcast)

(3:08) Importance of user experience (UX)

(4:42) Optimizing podcast distribution

(5:49) Recording tool recommendations (Descript)

(6:20) Use 301 redirects for marketing. How to brand your Zoom URL (custom vanity URL)

(6:40) Your website dot com slash zoom is a branding opportunity. Customize that link for free!

(7:20) Plink universal podcast link - review and promo code: beetlemoment.com/plink

My podcast tools:

Record guests: emilybinder.com/riverside

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Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” reached $587 billion, a year-over-year increase of 10.5%. The increase in ecommerce and retail media were instrumental in the growth. Globally, 69% of ad spending are allocated to digital media." -Magna

Traditional vs. digital advertising is instructive for modern (unpaid) content strategy.

Explore the evolving landscape of advertising, highlighting the decline of traditional TV ads in favor of targeted digital and social media advertising. Understand the shift in consumer behavior, the significance of influencer marketing, and the importance of creating content tailored for specific audiences. Get practical tips on marketing efficiency and brand management.

Topics:

(0:00) Introduction: pitfalls of broad advertising

(0:17) The shift from TV to digital advertising

(1:00) The power of influencers over traditional ads

(1:22) Anecdote: the annoyance of repetitive ads (inspo for this episode, thank you Land Rover Defender)

(2:25) The importance of targeted advertising

(4:50) Consumers love control (e.g. the success of Uber)

(9:27) Effective content marketing strategies

(10:34) Conclusion: market to your most specific audience

Read more on the blog.

Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

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New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube.

Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO.

Links mentioned:

New mic review video - see blog: beetlemoment.com/gear

YouTube Summary with ChatGPT & Claude (Chrome Extension)

Breaking the Rules: How Inconsistency Can Benefit Your Creative Process

Timestamps:

0:10 New podcast mic review video (YouTube)

2:14 Delegation is not my strength in this area

2:45 Tool / hack: YouTube Summary with ChatGPT (Chrome Extension)

3:25 Nitrogen Fearless Investor Summit

3:54 My Truman Show (and yours)

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

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So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.

Watch this on YouTube: youtube.com/emilybinder

Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof

Book a coaching session: emilybinder.com/call

Links mentioned:

"All marketing is one of three things" episode:

"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"

Video here

Play on Spotify

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
Podcast gear I love: Amazon Idea List

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Watch this episode on YouTube. Topics:

Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

Branding
PR
Direct response

Everything else is just tactics. This concept from Bob Knorpp is so key.

I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.

Book a marketing coaching session: emilybinder.com/call

Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast

Mini-pod YouTube playlist: youtube.com/emilybinder

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

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Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes.

In a sales offer, you want to have a low time delay and a low perceived effort (that's the bottom half of Hormozi's value equation). The top half is the dream outcome and the likelihood of success. E.g.: "This person looks great. This product looks great. It looks like I'm going to have a high chance of success with meeting them or buying it. But what about the time delay and the perceived effort?"

In this episode, more parallels between business and dating! One of my favorite topics. P.S. Dating is also just like hiring / job search for employee and employer.

Links:

Book: "$100 Million Offers" by Alex Hormozi (the Kindle version is $1.99, paperback is $21)

Blog post: How to Keep Your LinkedIn Experience Spam-Free

Related episode: Positioning Your Product or Service Unlike Online Dating Profiles

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.

1) Hormozi's value equation:

Dream outcome x likelihood of success

divided by

time delay x perceived effort

= value.

Most brands and products get the top portion right. The hard part is the bottom.

2) Plus: should you publish pricing or not?

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

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Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work.

Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life.

NEW! Watch on YouTube

More episodes: YouTube Playlist

Successful startups (some unicorns) who bootstrapped:

Mailchimp

Calendly

Spanx

TechCrunch

Atlassian

Autodesk

Timestamps:

0:18 Kevin Kelly: "prototype, don't plan"

0:49 Vision boards are useless

1:33 Pros / cons of self-funding

2:30 Human Design: non-specific manifestation

3:24 MVP vs cheap ways to validate idea- J Cornelius "Loops"

3:53 How Buffer validated their idea

4:24 How I built WealthVoice

4:44 AI makes MVPs cheap

5:44 Sophia Amoruso: Nasty Gal

6:27 Inexpensive ways to validate an idea (emilybinder.com/typeform)

8:08 Best ideas don't come from spreadsheets but from magic - "Alchemy" - Rory Sutherland

Links & resources:

Kevin Kelly - Be Generous & Unique (Invest Like the Best podcast)

"Loops" by J Cornelius

"Alchemy" by Rory Sutherland

Buffer: Idea to Paying Customers in 7 Weeks: How We Did It

Sophia Amoruso - Diary of a CEO

My favorite podcast tools:

Riverside: record a video podcast
Descript: edit audio or video like a Word doc

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"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends.

Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and influenced by those around us and those we let into our lives, INCLUDING through a screen or a pair of headphones.

So, who are your top five? Are they lifting you up or bringing you down? Are they inspiring you to be the best version of yourself, or are they holding you back from realizing your full potential? Are you, perhaps, more influenced by a podcast host or an influencer than by your closest friends?

Links:

YouTube video with Laura Larios: "Speaking with Confidence: Using Nervous System Voice Techniques"
Podcast episode I loved: Invest Like the Best: "Kevin Kelly - Be Generous & Unique" - (show notes) + (Spotify link)

My favorite podcast tools:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript

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Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.

First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.

NEW: Watch this podcast (video): youtube.com/emilybinder

There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."

The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.

Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.

Timestamps:

0:18 Schwarzenegger's box office success and revenue

0:48 What is schmäh?

1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)

3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2

4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)

5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam

5:43 Media is the most powerful lever in business

Shop my business video content on ThinkersOne: Send a thank-you or pep talk video, special event invite, or order a keynote or Zoom drop-in! thinkersone.com

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At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing.

NEW: Watch this on YouTube! Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".

ChatGPT is getting cheaper and smarter, faster than Moore's Law. Large language models are at an inflection point. Remember, AI is a tool, like Greg is to Tom Wambsgans. AI is just math.

Timestamps:

00:18 ChatGPT is getting cheaper and smarter, faster than Moore's Law

00:34 Moore's Law. Today: Large language models are at an inflection point.

00:49 Radio Shack Ad 1991 and Moore's Law (tweet / image: https://twitter.com/emilybinder/status/1545439415014756354)

01:26 Cathie Wood on Moore's Law and ChatGPT: AI training costs are dropping 70% per year. Episode 44 of "In The Know" (June 2, 2023). Reel: https://www.instagram.com/reel/CtKh_b0tubA/?igshid=MzRlODBiNWFlZA%3D%3D

02:51 AI Prompt Engineer - business gains from AI (see last episode: https://youtu.be/HE-XwN_qQ_c)

04:37 Seth Godin marketing: don't run down the street shouting "look at me"

06:02 Today ads follow you around the internet even after you buy but AI will cut these costs

07:48 Hire employees who use ChatGPT

My gear & tools:

Camera: gear list

Microphone / audio: gear list

Descript: edit podcasts like a Word doc

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Level up your ChatGPT game in minutes. Two free, easy tools: save time and get proficient with generative AI.

NEW: Watch on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)".

01:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like:

A) Learn faster: Distill a long video to bullet points

B) Boost SEO (YouTube descriptions hack) <-- favorite

04:42 Tool #2: ChatGPT Prompt Genius (Chrome Extension)

05:25 Prompt Engineer careers

Links:

Glasp (https://glasp.co/)
ChatGPT Prompt Genius Chrome Extension
Brian Roemmele on Beetle Moment Marketing ep 52 and successful branding by archetypes / voice: ep 53
Brian Roemmele w/ Jordan Peterson: ChatGPT and the Dawn of Computerized Hyper-Intelligence
Good YouTube video description (SEO): How to File an LLC (72k views)
Blog: Podcast Marketing Hack: Spotify Playlists for Guests

My gear & tools:

Camera: gear list

Microphone / audio: gear list

Descript: edit podcasts like a Word doc

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If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode.

Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls out"? This scenario felt like that. Retelling it anonymously, hope you enjoy / get it. Frankly, if you are tweeting anything, you agree that it's fair game for scrutiny. Aren't we all here to get better? Oh and another note, if you're a rockstar or a female founder you may hate this episode... ;) but I have faith in you.

NEW: Watch this show (it's the sweaty one):youtube.com/emilybinder

Resources mentioned - (currently unsponsored) promo / free trial links:

Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
Theodore Roosevelt's famous "Man in the Arena" speech

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The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless.

This episode is for anyone who's billing hourly but works in the knowledge economy.

Watch the YouTube Short (1 minute video): Do You Make or Earn Money?

Be careful with hourly rates. Flat fee project rate / ultimate value delivered from a black box is better in many ways.

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Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive).

In most scenarios, a healthy conversation allows both speakers to fluidly trade dom/sub states. But not in an interview (e.g. job interview or guest/host podcast interview).

Hear the tip I gave to one of my podcast clients who's a first-time podcast host.

Episode inspired by Kasia Urbaniak's work. Kasia is a speaker and coach who specializes in power dynamics and interpersonal communication. While studying to be a Taoist nun, she one of NYC's most successful dominatrices.

Kasia's video: One simple trick to reclaim your power | Kasia Urbaniak | TEDxRosario

Kasia's book: Unbound

--

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The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business.

Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the right thing. You have to understand your market, their pains, and their perceptions. Brands are emotional and so are purchase decisions; logic comes later to justify why we chose. That's just how the human brain works.

Plus: the story of Buffer's product launch shows how you can validate your product idea for free before you spend money building it. I may have gotten a couple details wrong as this was from memory but here's the scoop: Idea to Paying Customers in 7 Weeks: How We Did It (Buffer)

Topics:

Ford Edsel - the famous marketing blunder that cost $350 million in 1957 (about $3.76 billion in 2023 dollars)
For context: For the fiscal year 2020, Ford spent $5.7 billion on research and development (R&D) expenses. It is worth noting that this figure includes R&D spending for all of Ford's products and services, not just its cars.
Buffer validated their product with a landing page that was nearly free before spending money to write any code
Calendly is a self-funded startup that reached unicorn status, valued at about $3 billion today. No initial funding. Just solving a problem that was validated by the market: that scheduling meetings via email was arduous = real pain point

Check this out: Bite-size business wisdom via personalized video, from anywhere. No contracts or plane or hassle:

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Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well.

I take every marketing client through an important exercise of plotting their brand on the personality spectrum. It's one page with five lines. On the far left you have traits like elite, serious, and conventional. On the far right you have traits like mass appeal, playful, and rebel. There are more. Your brand personality falls somewhere along these lines. Your own personality does too. That's why it works.

Plus: how to handle a business crisis of any size by using the right tone of voice for your brand's personality (and a true story from my own website issue that happened this morning along with the tweet language we used to handle it).

Book a 30-minute coaching session to plot your brand on the personality spectrum. It will make the rest of your marketing work better: emilybinder.com/call

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Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing.

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does).

First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily correspond with a person's gender identity or how they identify themselves.

If you use this term, consider what it really means. Maybe you won't like it anymore. I don't care if you use it, I'm not offended, I've even used it in the past. Just sharing perspective.

Buy a personalized video for your team's next event, a 1-minute thank-you or a pep talk for a client or colleague, or a Zoom drop-in from me on ThinkersOne:

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The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.

Topics:

Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)
Vanity pricing for considered purchases (HNW or luxury goods)
5s are not good. $5000 is especially bad. #anecdotal
How to know if your brand aligns with charm pricing or vanity pricing
Historic marketing inspiration story: the successful marketing strategy that launched the Chicago Daily News for 1 cent in 1875 even though there weren't enough pennies in circulation

ThinkersOne videos:

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When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, which is responsible for social cognition.

In other words, our brains are wired to handle a certain number of relationships. This includes everyone from close friends and family to acquaintances and even people we just know by name. And if we try to maintain more relationships than we're capable of, it can become overwhelming and stressful.

It's important to recognize the limitations of our social capacities and to focus on cultivating meaningful relationships.

The best thing you can do in business from a relationship standpoint is to generously connect the people you know who will be mutually beneficial. This gives me juice, how about you?

Links and topics mentioned:

Type 2/4 in Human Design: Hermit Opportunist. This type is all about finding a balance between introspection and exploration.
Human design is a self-exploration system that combines ancient and modern beliefs. Human design draws on traditions like the I-Ching, the Kabbalah, the chakra system, and astrology to help you understand what makes you unique.
Human Design - YouTube video: I Found the Best Personality Profile for Entrepreneurs | Human Design
Bethenny Frankel's mini-podcast is excellent - learn from her format and cadence for your own podcast inspo: Just B
Follow Tyrone Ross (crypto, startups, fintech): https://twitter.com/TR401

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Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.

Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).

Related episodes (mini-pods):

Four Types of Leverage in Your Business (play on Spotify)
Marketing is about Perception, Not Product (play on Spotify)
Sell the Problem You Solve, Not the Product You Have (play on Spotify)

No one can argue against the value that Amazon Prime delivers. JPMorgan analyst Doug Anmuth estimated the true value of an Amazon Prime membership to be worth around $1,000 if you were to fully price out each service. (Via TheFly / JPMorgan)

In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.)

Amazon Prime membership benefits:

Free two-day shipping, plus extra privileges like music and video streaming
$139 annual fee

Uber One membership benefits:

Member pricing guaranteed: 5% off eligible rides and orders on food, grocery, alcohol and more
Priority service: Top-rated drivers, and Uber One Promise
Unlimited $0 Delivery Fee on eligible orders
Exclusive access to perks: Premium member support, special offers, invite-only experiences
$9.99 per month or $99.99 per year

Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP

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Research shows that companies with a clear sense of purpose outperform their competitors.

A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose.
Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose.
The acclaimed book Firms of Endearment tracked the financial performance of 18 purpose-driven companies over the course of 10 years. These 18 companies had an average annual return on equity of 9% to 13.1% higher than the average company in the S&P 500. The book also found that purposeful companies outperformed the S&P 500 by an impressive 10 times.

Finding your purpose can be a journey, but it starts with asking yourself what you stand for and what you're passionate about.

Once you have a clear understanding of your purpose, you can use it to guide your business decisions, attract employees and customers who share your values, and make a real impact in the world.

Subscribe free, rate and review this show: Voice Marketing with Emily Binder - emilybinder.com/podcast

Related NEW video: I Found the Best Personality Profile for Entrepreneurs | Human Design

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.

68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot)
For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros). Source: HelpScout

Order a personalized video from me on ThinkersOne: https://thinkersone.com/products/emily-binder?variant=41990647480488

Choose from:

Think:Greeting: a 2-minute personalized greeting, pep-talk, idea generator, or thank-you / recognition video
Think:Idea: 12 to 15 minute keynote on marketing topics
Think:Live: A Zoom drop-in to energize your next meeting or ask specific questions

Check out all the incredible Thinkers from best selling authors to motivational speakers and business experts on ThinkersOne. This platform was co-founded by Aubrey Rosenhek and my friend, the brilliant and prolific Mitch Joel, one of North America's leading visionaries and author of Ctrl Alt Delete. Not hyperbole. Mitch's podcast Six Pixels of Separation has been a top 10 business & innovation podcast for over a decade. It was one of the first podcasts that got me into business. Second-to-none guests. Mitch's buddy Seth Godin on multiple times. People like that. Tap in on Spotify: Six Pixels of Separation.

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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

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Topics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment:

Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now
Human Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your work
Related podcast: "Is that resolution actually aligned for you?" from Human Design

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The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.

Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write:

There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.

What comes to mind for you after Uber, Band-Aid, Kleenex, and Rollerblade? Chime in: comment on my LinkedIn post here or my tweet here with your favorite top products or brands in their categories.

Your challenge heading into Q1: Find a way to be the first or only in a category. It will probably be a derivative of the category you're already in (like Amelia Earhart being the first woman to fly solo across the Atlantic vs. the second person to do so - which is forgettable). Get creative. #positioning

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Running you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :)

I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon here.

I like the simplicity of Jordan's three scales of certainty required to close a sale:

You need roughly an 8, 9, or 10 out of 10 on your target's certainty about:

product or service
person (you)
company or brand

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Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

The 7 Habits of Highly Effective People: 30th Anniversary Edition

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A simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok).

Hear the story of my "side hustle" from before that term existed. It was a low leverage but delightful business in 2009, an Etsy bakery where I sold jar cakes with a 1-month shelf life. #USP ... My shop was Adore a Jar Bakery (this tweet thread has the story I tell in shorter text form here.)

Find out why physical businesses without code or media have lower leverage, and why SaaS has almost the ultimate leverage. But your goal in building a digital business shouldn't necessarily be getting a million users or achieving unicorn status. Even though or society worships tech gods and software is eating the world. Yes I have a SaaS startup (2.5 years into it), but oh did I love my little bakery.

Small businesses that are profitable and solid with revenue and customers are the backbone of our economy in many ways. You should be proud if you have one. Many "entrepreneurs" have an idea with no product or results. Ideas are worthless without execution. A few years ago you could sell a pre-revenue idea to investors and get millions in funding. Does it make sense? Maybe. Because VCs are betters playing a numbers game. Anyway:

4 types of leverage in business, in increasing order (see tweet for more):

Labor - hire people
Capital - deploy others' money or your money
Code (software) - 1 time build, infinite users
Media - 1 time content, potential millions of impressions, build brand, build SME, build audience to monetize later

Leverage idea and list of 4 types via Alex Hormozi's podcast, The Game w/Alex Hormozi - this is a great episode, and check out all his content for business, marketing, sales ideas and tips: "Attention is the New Oil".

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Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time."

At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you actually perform better when given flexibility.

I wrote you a letter and I'm reading it here. This episode is about a calmer approach to content marketing in a world where 500 million tweets are published each day.

See my latest email (the one I read on this episode - and you'll get the point of doing text PLUS voice)

Sign up for my emails: emilybinder.com/email

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Want to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid.

Sign up to become an Amazon Associate: https://affiliate-program.amazon.com/home

You just click to share your Associates text link instead of the standard product URL when sharing a product (books are perfect for this). Level up with Amazon Idea Lists (like "Work From Home") on your Amazon Storefront - check mine out for ideas (podcast equipment recs, tech gear, etc.): https://www.amazon.com/shop/emilybinder

Examples:

The links in the description of this podcast equipment setup and review are Associates links: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup
Amazon Associates link to a book Rubin recommended: https://amzn.to/3Wc4W6e ("You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself")

Follow Rubin Miller's blog: Fortunes and Frictions Investment Blog

Follow @RubinJMiller on Twitter (he recommends great books and has excellent investing advice): https://twitter.com/RubinJMiller

This podcast is not sponsored. It's just a tip to earn you some money while doing what you're already doing.

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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself

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Only 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak, that pesky habit that makes a statement sound like a question by ending that sentence on a higher note. Upspeak diminishes your authority.

You can practice any of these tips to communicate better today! Book a marketing coaching session with me here to work on your voice, speaking, or voice marketing (use promo code PODCAST for 10% off).

Key ideas:

Vocalics
Stress (volume) on focus words
Voiced punctuation through pauses
The right melody for your sentence

Related episodes (listen to these next):

3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder
The 7-38-55 Rule for Better First Impressions: Nearly 40% of a person's attitude is conveyed vocally thru tone and inflection.

Inspo article from HBR: Don’t Underestimate the Power of Your Voice

Rate and review this show or subscribe free on your podcast app or Alexa Flash Briefing: emilybinder.com/podcast

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In Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them?

Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion, known as the great wealth transfer.

How are financial advisors planning to attract and serve clients as women have a greater say in significant financial decisions? It's a challenge for this industry and how you communicate is table stakes. Marketing is at the crux and you have to adapt to evolving client needs. Book a marketing coaching session with me: https://emilybinder.com/call/

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The first credit card is generally considered to be the Diners Club Card, which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating.

News (October 2022): In Canada, retailers and other businesses will be allowed to pass on fees of up to 2.4% to consumers.

Where we stand today: For every $100,000 you do in sales, as a merchant you pay about $2,400 in fees to issuing banks (sometimes more like $3,000 if you use Stripe or other popular e-commerce processing platforms). Will businesses actually invoke this new ability to pass on fees? Survey says:

A 10/5/22 report from the Canadian Federation of Independent Business:

In Canada:

19% of small businesses are considering an added charge for credit card transactions to offset processing fees.

26% of respondents said they will add a surcharge if their competitors or suppliers do.

40% of small businesses say they are not sure yet.

15% do not intend to add an additional charge.

Today in the U.S.:

Merchants pay about 2.4% for the convenience of accepting credit cards.
Consumers reap credit card rewards.
All of it is centralized finance based on a 72-year-old technology (credit cards) which monetarily benefits the middle man (banks or credit card companies) and offers the benefits of quick payments and convenience to the customer and merchant.

Where is this heading? Is Canada leading a new trend in passing on merchant fees to consumers?

News article:

Credit card companies in Canada are now giving businesses the option to add a surcharge to purchases, which means you could start paying more when you use your credit card. Following a class action lawsuit earlier this year, credit card companies Visa and Mastercard must now provide businesses the option to add a surcharge on credit card purchases to offset merchant fees, which typically cost the business around 1.5 to 2.5% of the sale. This means that, in some cases, the cost of paying via credit card can now be passed on to the customer, rather than the company selling the goods.

-Global News Canada, 10/5/2022: Paying by credit card? Most businesses in Canada can soon add surcharges for that

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Tone of voice predicted medical malpractice lawsuits. See study here.

Plus: Three tips to warm up your vocal instrument before a call or speech.

Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions.

New video: watch my conversation with nervous system coach Laura Larios: How to Make Your Voice More Impactful - Nervous System Tips.

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Tone of voice predicted medical malpractice lawsuits. See study here.

Plus: Three tips to warm up your vocal instrument before a call or speech.

Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions.

New video: watch my conversation with nervous system coach Laura Larios: How to Make Your Voice More Impactful - Nervous System Tips.

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You need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at Nine Labs: Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not when it comes to positioning! Get more insights about positioning, product design, and UX from @ninelabs on Twitter and Linkedin. Subscribe free, rate and review this show wherever you get your podcasts or Alexa Flash Briefing (click here).

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You need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at Nine Labs: Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not when it comes to positioning! Get more insights about positioning, product design, and UX from @ninelabs on Twitter and Linkedin. Subscribe free, rate and review this show wherever you get your podcasts or Alexa Flash Briefing (click here).

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How to create a free audiogram in two minutes with iPhone and Spotify. You can share it to Instagram and add captions.

Steps:

On iPhone, start a screen recording with sound on.
Start a screen recording while your podcast is playing on Spotify.
That screen recording will be in your camera roll.
Choose it and share it to Instagram as a story.
In IG, tap the sticker for Captions and let them auto generate for each story (each 15-second segment).
Correct any typos as needed (optional).

Alternative apps I like to create audiograms (use the below links for promos or free Pro account access):

Audiogram (getaudiogram.com)

Headliner (headliner.app)

What is an audiogram? Example: See 59-second audiograms from this show on the @beetlemoment Instagram (note - these are created in Headliner with a premium Guest template).

Rate, review, and subscribe free to this show wherever you listen.

Enable our 5-star rated Alexa Flash Briefing "Voice Marketing with Emily Binder" for hands-free updates!:

emilybinder.com/podcast

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"Sell the problem you solve, not the product you have." See tweet from J Cornelius at Nine Labs (great UX design firm in Atlanta). Your challenge this week is to stop yourself every time you begin an email, social post, sales pitch, or conversation with the words "I" or "we". In describing your work, force yourself to make the word "you" the subject of the sentence instead of "I" or "we". Doing this will probably 2x your engagement.

Tweet me and let me know it goes after trying it for 7 days: @emilybinder.

Examples and accounts mentioned:

MarketingExamples.com - copywriting examples and more. See the LinkedIn post with the 1900s laundry ad with copy A with "we" vs. copy B with "you". B wins.
Follow Samantha Russell for marketing tips on LinkedIn - and here is Samantha's curated list of helpful people to follow for different areas of marketing and business.
See my favorite Marketing Examples tips on writing a CTA (Call to Action): Four tips for writing a CTA.

Subscribe to "Voice Marketing with Emily Binder" on Alexa Flash Briefing:

1) Enable the Skill at the link above

2) Say, "Alexa, Flash Briefing."

Subscribe anywhere you get your podcasts, or leave a rating or review on Spotify, Apple, or Alexa at the easy button links here: emilybinder.com/podcast

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If women feel bad about themselves because you put a cheap mirror in your restaurant's bathroom, your business will make less money. How people feel is everything when it comes to buying or deciding.

Your challenge: identify the skinny mirror for YOUR business.

Join me at Future Proof Festival, the SXSW of Wealth September 11-14, 2022 in Huntington Beach, CA. It is going to be bananas.

Watch a preview clip on YouTube: An In Depth Interview with Emily Binder - Future Proof

Fintech, financial advisory, wealth management, culture, impact, tech, music. Big Boi and Fitz and the Tantrums performing. Live taping of The Compound and Friends, live podcast recording of Animal Spirits and more top shows in business, markets, finance. 30-minute panels with no fluff. No pay-to-play. About diversity.

Tickets and speaker lineup at futurerprooffest.com.

P.S. Check out Advisor Circle's Creative Director Tony Concep's visual world of art on Instagram to get a feel. The speaker art and promo branding is unique: @futureproofac on IG. #futureproofac

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Expand your definition of a podcast! Length can vary widely. This episode is about how long your podcast should be. One size does not fit all. Mini-podcasts should be about 3-5 minutes for a solo speaker (like this show). For most interview podcasts, the sweet spot for episode length is 20-40 minutes.

Survey stats: In a recent podcast discoverability and listening habits survey, 18.8% of respondents said they “feel put off by shorter episodes of 15 minutes or less”, whilst 32% said they “feel put off by longer episodes of an hour or more”. Source: The Podcast Host - How Long Should a Podcast Be?

Tweet me @emilybinder and let me know your favorite podcast length.

Mistake to avoid: a long or unappealing intro (especially for shorter shows). If you are using stock music for your podcast intro/outro, stop! It's like borrowing a clipart logo from Google Images. You risk having matching music as another show. This hurts brand perception. Level up with custom sonic branding: We compose your custom podcast music at WealthVoice, whether you're a customer or not: Request a custom sonic branding quote and hear sample music.

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Your blog posts are perfect inspiration and content for mini-podcasts, voice briefings, or audiograms (voice content under five minutes long). Here's how I turned our latest blog post into a WealthVoice (a mini-podcast shared on Alexa).

The blog post: 3 Charts: 2022 Stats on Voice Assistant Use, Smart Speakers, and Podcast Listening Devices

Try it and get voice updates (about once a month):

1) Enable WealthVoice on Alexa (Quick Link) and get hands-free updates on voice marketing.

2) Say: "Alexa, open WealthVoice."

Or one-shot phrase to skip to the briefing: "Alexa, ask WealthVoice for the update."

Check out how others are using Alexa Skills for content marketing, and get voice marketing ideas and tips: @WealthVoiceAI on Instagram.

Set up your hands-free homepage and mini-podcasts: Request a demo at WealthVoice.ai (where you manage your custom Alexa Skill).

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Here's a reason you should feel optimistic in regards to inflation over the long term: Inflation was at 8.58% in May 2022 (via YCharts inflation data). This Radio Shack ad from 1991 has 15 electronic devices, 13 of which you essentially have today in a single device in your pocket (your smartphone).

A new iPhone today costs about $1000.

The Echo Show 5 (Amazon Alexa smart speaker) is normally $84.99, but today it's selling for $34.99 (grab one here because that's a steal). This device does most of the same things, and in ways, it does even more because it's powered by Alexa / AI and is voice-controlled.

The cost of the computer alone in 1991 was $1599.

$1,599 in 1991 is worth $3,431.58 today.

This is Moore's Law at play, and it's also reason for hope. See my tweets with graphics explaining this: Everything from this 1991 Radio Shack ad you can now do with your phone.

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Echo Show 5 (2nd Gen, 2021 release) | Smart display with Alexa and 2 MP camera | Charcoal

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A story about my friend whose team didn't want to pay for a $110,000/year software tool that would save them from needing at least one more employee. Are you being pennywise and pound foolish when evaluating tools for your business? Charlie Munger is one of the most prolific investors in history, in terms of both financial returns and imparted wisdom. His ideas:

The company that needs a new machine tool, but hasn’t bought it, is already paying for it.

The person who is in need of a new thinking tool, but hasn’t yet acquired it, is already paying for it.

These Mungerisms and apply to your marketing.

Resources:

Book: Poor Charlie's Almanack (foreword by Warren Buffett)

YouTube summary of Munger's Mental Models (18 minute video)

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Spoken word audio listening is up 40% in the past seven years, and up 8% year over year, with the share of time spent listening to spoken word audio reaching 28% of time spent with all audio. Via Edison Research Smart Audio Report 2021 - stats here

According to Edison Research VP Megan Lazovick:

"While the growth in listening is really astounding, what stands out from this research is the use of spoken word audio for intrapersonal needs. The young listeners I spoke with turn to spoken word audio for help navigating life's problems, making meaningful connection, and discovering new points of view - spoken word is, for some, an antidote to a superficial social media world."

Real world example: Financial advisor Brian Plain makes his blog posts into spoken word audio, available as a podcast and with the audio player embedded at the top of every post. See it here: Why now is the time to take your financial temperature -- or tap in and hear Brian's blog post on Spotify show Brian Plain's Audio Articles. Simple works (retweet this idea).

Do this with your blog!

Bonus level up: sync your audio blog/podcast RSS feed to WealthVoice to create your custom Alexa Skill, which is your hands-free homepage. Request a demo.

Book a call: emilybinder.com/call

Want help with your marketing or setting up audio for your blog? Book a 1-hour marketing consultation with me: https://emilybinder.com/call/

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Friendship + money = problems. Watch my new video with Brittney Castro, CFP: Don’t Let Money Ruin Your Friendships

"One of the craziest things the survey found was how little was required to end a friendship. Almost three-quarters of respondents said they would end a friendship over $500 — and 40% said they would end one if the dispute was just $100."

Bank of America (BAC) commissioned a survey of 1,000 nationally representative respondents in 2017:

"Money was cited as the fourth largest cause of stress in friendships after jealousy, gossip, and disagreements, and not something people like to talk about with friends. According to the data, the only thing people enjoy talking about less, apparently, is personal hygiene.

53% of people said they’d seen a friendship end over money, a fact that led 77% of respondents in the survey to believe that an IOU is harmful to a friendship."

Source: New data shows how much money it takes to ruin a friendship - Yahoo Finance

Rate, review, and subscribe free to this podcast wherever you listen (including Alexa Flash Briefing): Voice Marketing with Emily Binder mini podcast and Alexa Flash Briefing

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What is the number one reason clients fire financial advisors? A lack of communication (see tweet). 85% of survey respondents cited this. Data from YCharts and Kitces:

"YCharts asked more than 650 people, all working with a financial advisor or planner, what they expect when interacting with their advisor and which aspects of communication could be improved. Download the full report here from YCharts."

Props to Snappy Kraken's email with subject line: "You're Fired" which tipped me off to this study. (Launch Snappy Kraken on WealthVoice - Alexa Quick Link - to hear weekly marketing tips and updates.)

I'm off to Wealth Management EDGE - follow along on Twitter: https://twitter.com/emilybinder and Instagram @wealthvoiceai. This show will be back in about a week.

Get this show as a podcast or Alexa Flash Briefing here. OG content: learn more about why I love Flash Briefing in this slightly embarrassing quality video - it's the best hands-free place to get news and mini podcasts. Try it: Enable Voice Marketing with Emily Binder on Alexa Flash Briefing here then say "Alexa, Flash Briefing."

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Hidden hands make you look less trustworthy. Here are some tips for showing your hands to signal trustworthiness on video, Zoom, or when presenting. We're evolutionarily wired to distrust someone when we can't see their hands.

Inspo: watch this video to see how I keep my hands visible: YouTube- Emily Binder Interview with David Armstrong, Editor in Chief at WealthManagement.com: Jolt! 2022: Emily Binder on the Power of an Advisor's Voice—Literally.

Full article on Wealth Management here - WMTV Jolt video interview recap.

If you missed it: how you can improve first impressions by mastering your tone of voice (part of body language) in this episode: 3 Speaking Tips- Difference Between Pitch, Tone and Inflection with David Binder from April 19, 2022.

Listen for a 10% off promo code to book a consultation with me at emilybinder.com/call

The 7-38-55 rule indicates that only 7% of all communication is done through verbal communication (the actual words), whereas the nonverbal component of our daily communication, such as tonality of voice and body language, make up 38% and 55% respectively.

Vanessa Van Edwards gives great presentation tips on YouTube: 7 Powerful Hand Gestures You Should Be Using

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Tools I use to make this mini pod (not sponsored):

1) Evernote: Jot down ideas for podcast topics. Use bullet points. Research a couple stats or add a story later. Put your script or outline then do at least two takes to distill the information.

2) Microphone: Shop my podcast microphone Amazon Idea List here. Watch my review and podcast gear setup: Video: Best Podcast Mic: Blue Yeti vs Shure SM7B. TOTAL Setup

3) GarageBand or Audacity (both free)

4) Podcast host: I like Acast. Promo: Get a $25 Amazon gift card when you sign up for a year of podcast hosting with Acast Open’s Influencer Plan here.

5) Audiogram tool: I use GetAudiogram.com - thanks Neal.

Book a marketing consultation: emilybinder.com/call.

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We have 3,633 emojis available to us because we're trying so hard to inject meaning, tone, and body language into text based communication. Hear a true story of my friend's 100% success rate in online dating by sending voice memos on Hinge. Plus, the research behind why you should opt for phone or video over email or text when looking for deeper connection and avoiding misunderstandings. Enjoy this show? Leave a review on your podcast app - links here: https://emilybinder.com/flash-briefing/. Shout to the Asana product team for adding easy voice note uploads with transcription.

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Two tips to distill your product or service into a 30-second elevator pitch. Don't monologue! Find out why a shorter explanation is more effective than a long one when it comes to making your pitch more conversational. Bonus tip: use a unique phrase that is informative yet incites curiosity, such as "muscle confusion" or "embedded finance" or "hands-free homepage." Enable this podcast as an Alexa Flash Briefing: Enable "Voice Marketing with Emily Binder" then say "Alexa, Flash Briefing." Listen for a 10% off promo code valid this month to book a marketing consultation with me at emilybinder.com/call.

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In this special episode, my brother explains the difference between tone, pitch, and inflection to help you improve your voice. In 2017, Yale did a study that confirmed that your voice can change your life. They found that what makes you believe someone, like someone, and trust someone is the sound of their voice.

Last episode we talked about the 7-38-55 rule (listen here): only 7% of all communication is done through verbal communication (the words), whereas the nonverbal component, such as tonality of our voice and body language, comprise 38% and 55% respectively.

Three tips to improve your voice:

Speak on the exhale, not the inhale
Find your maximum resonance point (Vanessa Van Edwards video here)
Speak at a moderately fast pace (195 words per minute) - slow talkers are perceived as less intelligent and credible (around 100 WPM)

About the guest:

David Binder joined the Detroit Symphony Orchestra as Second Trombone in September 2015 and also regularly performs with the Chicago Symphony Orchestra, the Grand Teton Music Festival, the Detroit Chamber Winds and Strings, and Music of the Baroque (Chicago). He previously served as Co-Principal Trombone of the Finnish National Opera in Helsinki, Finland for three seasons. Since 2020, David is the founder and chief audio engineer Prestige Recording Services, a professional audio and video recording production company. More at davidbinder.net.

Subscribe free / rate and review this podcast: https://emilybinder.com/flash-briefing/

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What's the most important component in making a good first impression? It's not just about saying the right words. your tone of voice and body language actually matter MUCH more. According to the 7-38-55 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection. Mentioned: 1) My conversation with NYT bestselling author of popular investing psychology book "The Behavioral Investor", Daniel Crosby, Ph.D about why we don't like the sound of our own voice: Emily Binder - The Future of Voice - Standard Deviations Podcast episode 113. 2) YouTube video with tips about mastering the sound of your voice from classically trained opera singer Audrey Coyne: Opera Singer TRICKS to Have a MORE Attractive Voice. Subscribe free to this podcast wherever you listen or as an Alexa Flash Briefing: emilybinder.com/podcast. Gear I recommend for a great sounding podcast: microphone: Shure SM7B complete setup (Amazon Idea List).

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What is the perfect length for a podcast? Audience attention span in general is anywhere from 7 minutes to 20 minutes, but rarely more. The 7-minute attention span stat (for any medium, including a speech) comes from 100 Things Every Presenter Needs To Know About People by Susan Weinschenk. However, according to WeEditPodcasts, the attention we give podcasts is like the attention we give lectures, which is about 20 minutes. Plus, hear results of a poll conducted amongst you (my listeners) about the length of this show. (Got it, you don't love 1-minute episodes.) Join me at Jolt Conference in May: "One of the Best Financial Advisor Conferences to Choose from in 2022" via Michael Kitces. At Jolt: learn how to build and engage your audience at "Modern Strategies for Maximum Reach and Impact" on 5/5. I’ll be speaking alongside some of the best in marketing and voice. My panel includes Taylor Schulte, CFP®, Alex Cavalieri, Matt Halloran, Influence Accelerator, and David Armstrong. Stacked. Listen for a promo code to register at joltconference.com! May 4-6, 2022 in Las Vegas.

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The pessimist complains about the wind...

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Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. This marketing strategy applies for a low cost item like a Big Mac and fries. But it’s 300x more important for a considered purchase (like hiring a financial advisor or buying a car or house). Hear how Ritholtz Wealth Management became the most successful marketers in finserv without advertising. Check out the new blog post: From the Pampers to the Depends: Content Marketing + Time = Brand Success. Get email updates: emilybinder.com/email

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Today is day 50 of the trading year 2022. Here's the real history behind the Ides of March (March 15). Here's Ryan Detrick's tweet about the history of day 50 (U.S. markets only down more than 12% in three other year, but there is good news the rest of those years).

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Spotify for Podcasters offers unprecedented insights into who's listening to your show. Find out you audience's age, gender, location, and music preferences. Here's what I learned about you (Spotify listeners of this show). Check out the visual charts in this LinkedIn post. See your own podcast analytics at https://podcasters.spotify.com/. Want to join me at ""One of the Best Financial Advisor Conferences to Choose from in 2022" according to Michael Kitces? Las Vegas: May 4-6, 2022: Register at joltconference.com. Listen for the Jolt Conference promo code! Thanks to Robert Sofia and Cici Prsha from Snappy Kraken for organizing. Enjoy this show? Rate/review/subscribe free to Voice Marketing with Emily Binder wherever you listen (podcast app or Alexa Flash Briefing): emilybinder.com/podcast

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I can't believe I was forgetting to do this. You are not the field of dreams and neither am I. So remind people of the value you have to offer them. Call it selling, but it's really marketing -- and as Seth Godin says, marketing is good. Here's how you can use LinkedIn in particular for B2B and personal brand marketing without coming off salesy. Plus, my top tip to keep your LinkedIn feed and experience spam-free: check out my blog post about LinkedIn privacy settings you can use to eliminate spam requests and save your finite attention and decision making energy.

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What you can learn from the Russian fable about two frogs drowning in milk. Find out how it applies to content marketing, namely whether you're positive or negative. "The second frog refused to give up. He continued paddling in the same tiny circle, over and over, hoping against hope for a miracle..." Check out The Slight Edge by Jeff Olson, a book about small, repeated habits compounding over time for good or bad. Shout to Leanna Haakons for the book recommendation (follow Leanna on Instagram @leanna_hawk). Enjoying this show? Please leave a quick star rating on Spotify (go to the "Voice Marketing with Emily Binder" podcast page then tap the star icon above the Trailer) OR tap on a "Leave a review" button for Apple Podcasts or Amazon Alexa here: https://emilybinder.com/flash-briefing/. Thanks!

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The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness

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In a world that is increasingly audio-native, what do you sound like? How do people find you? if you have no sound, you're inaudible - which is like being invisible today. Exciting announcement to make this easier than ever: at WealthVoice we are now offering custom sonic branding. Request yours at wealthvoice.ai/sonic-branding. Fun quiz: you just heard the new WealthVoice audio logo. Tweet me @emilybinder if you can guess the TV show's opening credits that served as one of our inspirations for musical instruments.

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A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast. -Emily

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People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/

... audio updated

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As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast.

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Influence, New and Expanded: The Psychology of Persuasion

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Logos aren't just visual, they're audio too. As voice becomes more important for our interactions with technology and brands, you need to establish a sonic identity to have a table stakes brand presence in any voice marketing (such as a podcast, YouTube presence, Alexa Skill, etc.) Here's why you need sonic branding and what it's all about. Video mentioned: 1-Minute Summary: THX Deep Note - Famous Sonic Branding. Instagram clip example: hear 5 seconds of custom sonic branding that WealthVoice created for Wipfli Financial. Request a demo for WealthVoice to launch your voice marketing with a custom Alexa skill and your original sonic branding or audio logo.

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If you see something, say something. :) Watch my Shure SM7B podcast microphone setup review VIDEO. Consultation: Book a call with me to get help with your podcast trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing. Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon Idea List. Thank you Daniel Hill for the tip about the trailer that was in mono (now fixed!)

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In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.

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Check out Louise Hay's famous morning meditation on Spotify here. This episode is inspired by a line from one of the Hay House meditations: "Mistakes simply need correction, not punishment." (This is from the 8 minute mark of Doreen Virtue- Evening Meditation. Note: this isn't my favorite evening meditation ever, but the words were good and I want to give credit.) Click here to retweet this powerful idea about handling mistakes more effectively in yourself and others. Books mentioned: Think and Grow Rich by Napoleon Hill, Breaking the Habit of Being Yourself by Dr. Joe Dispenza, Atomic Habits by James Clear, The Slight Edge by Jeff Olson. Click on all the titles in the previous sentence to grab your copy on Amazon - I recommend all of them! Leave a star rating on this podcast on Spotify (the new rating option appears on the show page or click here.) Subscribe free to Voice Marketing anywhere wherever you listen at emilybinder.com/podcast.

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Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One

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You will get a lot out of Nonviolent Communication both personally and professionally. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's executives. Read more in my blog post: The Book that Transformed Microsoft’s Culture: Nonviolent Communication. Our observations are often clouded by evaluations. The author, psychologist Marshall B. Rosenberg, PhD, says that good communicators are able to separate their observations of a situation from their evaluations or judgments of it.

Nonviolent Communication is all about how to communicate with empathy. It covers four essential components of effective communication: Observing what is happening, stating how you feel, expressing how your needs are connected, and addressing what you want.

Here are three key concepts that I love: 1) We want to meet others' needs, but only when we feel we do so with autonomy. 2) Make requests, not demands. 3) Express what is alive in you and what you are really feeling: stop confusing strategies and judgments for feelings. E.g. "I feel like you don't care" is not a true feeling, it's a critical evaluation that puts someone on the defensive. 4) Request concrete actions. Figure out what you really need and request it. People appreciate clarity. Pick up the book on Amazon here: Nonviolent Communication.

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Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships (Nonviolent Communication Guides)

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You listened to 315 minutes of content across 88 episodes in 2021, if you listened to every episode of this show. Don't force content if it's not coming: sticking to a schedule isn't the most important thing. Just share when you have value to add. This Spotify Wrapped data I mention is totally new, but traditional marketing channels like TV and radio may still be worthwhile for you. That said, you will never have the data or insights on your marketing ROI from anything of the Yellow Pages era. And maybe that's fine, here's why. Google Analytics is like your grandfather in his Buick: they have more data (wisdom) but it doesn't look cool like Spotify Wrapped. The title of this show is credited to my friend Bob Knorpp, host of The Beancast.

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If you subscribe to YouTube Premium, you can download YouTube videos and easily post them to Instagram, Twitter, LinkedIn, Facebook, etc. Plus, hear a few insights from your listening habits to this show via Spotify Wrapped 2021 (podcast stats). Hello to our Thai listeners! Thank you for tuning in.

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LinkedIn now offers a voice feature where users can record themselves pronouncing their names. It shows up as a speaker icon next to your name on your profile. This will help minimize mispronouncing names, which harms first impressions because our names are deeply emotional and woven into our identities. See it and hear it in action on my profile: https://www.linkedin.com/in/emilybinder/. See my original post about LinkedIn name pronunciation.

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We open with a voice memo / voice note that my friend Heidi Mackay sent me about two new features in popular dating app Hinge: voice prompts and voice notes. Why? Michelle Parsons, Hinge's Chief Product Officer, told Mashable that over the past year Hinge has learned that "daters want to have a better understanding of each other before they meet in person." Because many people are too scared? lazy? shy? to make a phone call, now they can use these voice features to weed out poor matches before wasting time in person! Not kidding - voice is information-rich. Hear my take on putting your real animal physical self into your dating strategy since no one asked! #sensory

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I'm inspired today by my friend, Asset-Map CEO Adam Holt's totally unique idea for unique sonic branding and I bet you'll get inspired too. Their Alexa Skill will launch in December and I'll post a clip and link to enable it then! Asset-Map is now one of the fastest growing companies in the financial services industry. Adam Holt's story about founding Asset-Map is pretty neat, involving being a cartoonist to later visualizing over $1 trillion in household assets on basically a treasure map instead of a boring spreadsheet. Shout to WealthVoice customers like Onramp Invest who get it. (See the NEW case study of Onramp Invest's 600% increase in engagement from voice marketing on Alexa with WealthVoice.) Love you guys. Click to leave a review for this show on Apple Podcasts, it helps others find the show!

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How to track your marketing efforts simply and effectively and find out which tactics or channels to abandon. Don't overcomplicate things. And remember the hidden value of branding through content marketing like social media, a podcast or other voice marketing (like WealthVoice / Alexa skills): these tactics may not have a direct immediate ROI but don't discount them. Brand is everything, and it's built over time and trust. Enjoying the show? Please leave a review for this podcast on Apple Podcasts and subscribe free anywhere: https://emilybinder.com/podcast

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Yes TikTok, but listen: YouTube still matters big time for marketing, lead gen, and SEO. See my YouTube analytics screenshot (tweet). Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo). More than 70% of YouTube watch time comes from mobile devices: so how do you make titles and thumbnails that succeed on mobile? I share three tips in this episode. Example videos illustrating my points: 1) Check out my fastest growing video: Top Money Saving Reason to Have an LLC; 2) See the thumbnail and title for my most popular video with over 53,000 views today: How to File an LLC in 2021 - DIY vs Incfile Review. Get email updates of my new blog posts with marketing tips like this: https://emilybinder.com/blog/

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These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. Promo links for you and details in this blog post: 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes). Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing, and more.

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About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. (Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)

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Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast.

STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft.

2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva

3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400%that of a detractor. -Bain

4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva.

BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72.

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Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.

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My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/

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The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just as good as you Shure mic (watch my video review of my version of Joe Rogan's Shure SM7B setup here.) The question is: how do we add more content to this burgeoning platform? Internet history rhymes. Book a voice marketing consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/. Subscribe free or leave a review.

Voice marketing encompasses recorded audio, sonic branding, and voice AI experiences like Alexa Skills or Google Actions.

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Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email? Listen to episode 792 of Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness. Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How does our reduced social capital impact us as a society and as businesses and brands? Book a marketing consultation at emilybinder.com/call (enter promo code PODCAST for 10% off).

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Bowling Alone: The Collapse and Revival of American Community

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Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each:

-stream audio (CTA: Play)

-play video (CTA: Watch)

-buy vinyl or merch (CTA: Go To)

This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post.

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Billie Eilish Limited Edition - Echo Studio - High-fidelity smart speaker with 3D audio and Alexa

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The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here.

Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more).

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You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call.

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Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio is a way to bolster content on Alexa. It's just beginning. See my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business"

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Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:

1) What is Alexa Flash Briefing - see video

2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.

3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"

4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast

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What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys!

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You have two levers to pull in marketing: 1) everything that falls under brand, content marketing, messaging, and advertising, and 2) your product or service and its features and cost relative to comparable products in the marketplace - is it a good value? If you only have one of these two prongs firing, it better fire hard. Example from Bank of America's latest credit card offering and why it will never compete with Apple Card despite both being comparable free cards (no annual fee) with cash back rewards. Watch my 4-minute video analyzing Apple's luxury brand: Why Apple Could Survive 50 Years: $AAPL Outlast FAANG. Mentioned in this episode: startup bank Mercury (here's why I like Mercury Bank). Not sponsored. See tweet for image of Bank of America direct mail marketing.

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Monotonous speech is like having a block chunk of text on a PowerPoint slide: no one wants to read it and it's not digestible. Here's a tip to vary your speech cadence, pitch, and tone, and insert effective pauses to keep your audience engaged. You'll sound more confident if you harness the pregnant pause. According to recent research, the average professional speaks at a rate of 150 words per minute. Yet the average person thinks at a rate that is at least 4 times faster (according to Colorado State University).

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The average words per minute for speaking, typing, and listening (comprehension) vary widely. People speak on average 150 WPM (Words Per Minute), and only type 40 WPM (can you see why the Tap, Type, and Swipe era is giving way to VoiceFirst / voice technology?). We can process speech about four times faster than we talk. So how fast should you ideally speak in daily situations like talking to friends, presenting on a stage, podcasting, or a business phone call? I'll explain and share the WPM of five of the most popular TED Talks of all time, including Tony Robbins, Simon Sinek, and Brene Brown's rates of speech. Author I mentioned: Susan Cain wrote "Quiet" - incredible book, pick it up here to finally understand the introverts or extroverts in your life, including yourself. Next episode: get tips on using pauses more effectively in all types of speaking. Subscribe now so you get it automatically in your feed (hit the Follow button on Spotify and on notifications for this podcast).

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Quiet: The Power of Introverts in a World That Can't Stop Talking

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Fill out your podcast episode descriptions using my method and you could rank on page 1 of Google search results. We're talking rich keywords and outbound links (find out how many to use). Watch my new YouTube video "Best Easy Podcast SEO Tip: Descriptions" for a 4-minute lesson in how to properly create podcast descriptions so your Spotify episodes will have amazing SEO! It includes a real-world example of my logged-out organic Google search for "Onramp Invest Alexa Quick Link" ... and my February podcast episode from this show, that shows up on the first SERP. Think about the implications of this for any search term you want for your business. Then make it happen using my video's tips. Subscribe to my YouTube channel for more voice marketing tips!

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Take a lesson from Il Makiage's tech-first approach using AI, and their commitment to a quality product and ace customer experience. The beauty brand is shipping full-size products based on their online color matching quiz and accepting no-questions-asked returns with full refunds. Sounds risky and expensive, but this strategy is likely to be profitable in the long term because it's how people want to shop and feel.

Private equity firms increasingly view cosmetics as a sector ripe for investment - find out why and how these principles can help your business. New brands have emerged in response to the demands of discerning shoppers who are presented with ever-growing choices online. People are searching for brands that speak to their individual identity. Such brands are building loyal followings on social media by investing heavily in helpful content such as video makeup tutorials from influencers.

This disruptive, online-first approach is epitomized by Glossier, the cult US cosmetics brand. Glossier launched on social media back in 2014, keeps close control of its distribution channels, and only sells its products online and via pop-ups. But Il Makiage has done something even better to stand out during the pandemic using excellent technology that makes shopping from home totally risk-free and convenient. See tweet with photo.

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We love middlemen. The most successful companies and apps curate or gather information or content into a feed so you don't have to. Let's talk about DoorDash, AirBnB, Expedia, Uber, Twitter, Facebook and more - what they all have in common. This thing they do will become the biggest battle among tech companies over the next ten years: a "Self" app where everything lives, and a voice assistant that backs it.

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The best camera (or mic) is the one that's with you. Use lossless sound quality for better iPhone Voice Memos - here are the easy steps so you can have high fidelity iOS Voice Memos for your podcast or WealthVoice broadcasts on Alexa. Request an invite to WealthVoice and start podcasting on Alexa, easily: https://wealthvoice.ai

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Why I transferred my Bitcoin and Ethereum to BlockFi. I'm leaving Coinbase. Done with paying fees when I buy Bitcoin. I moved to BlockFi so I can earn interest. You can too: Sign up for BlockFi with my referral code here. And read more: Details on my blog here. Also mentioned: Fail: Allstate insurance - poor customer experience in the claim portal (UX needs improved). Win: Mercury Bank (the startup bank) - wonderful experience. Bottom line: user experience must be easy and you can't take advantage of customers anymore, like charging fees. Brokerage firms don't anymore but someone had to move first. That is how it works in a competitive market. Schwab's $4.95 per trade is long gone. Connect the dots: serve your customers in a competitive manner, from UX to offering and features and simply making their lives easier or richer. Do that and you'll win.

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Want your sonic branding done by our team? Send an email to the address given at the end of this episode with subject line: "sonic branding." More about sonic branding: Audrey Arbeeny's definition (the CEO of Audiobrain). Why sound and consistent branding matter today more than ever.

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If The Veloway was a business, it would be turning away customers with its restrictive rules banning all but two types of customers. But it would be a really smart business. Markting lessons from The Austin Veloway, a pavement sanctuary in far south Austin that loops for a total of 3.1 miles. It’s open to only cyclists and skaters, meaning no cars and no foot traffic. The loop winds through Slaughter Creek Metropolitan Park, which looks a lot like the more remote areas of Texas Hill Country. It's my favorite place in Austin because as an avid rollerblader the nineties are alive in my heart. Enjoying this show? Please leave a review for this podcast at https://emilybinder.com/flash-briefing/.

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Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words.

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Why audiograms are the top way to promote your podcast on social media. Plus marketing tip: Plug your brand color in to the Adobe color wheel tool at color.adobe.com and use a suggested color combo (like monochromatic or analogous or triad) in your graphics, including audiogram graphics. Then you'll be able to make thumb stopping content that grows your podcast. If you want help creating social media assets to promote your podcast, I'll give you a crash course in 30 minutes on podcast marketing: Book a call at emilybinder.com/call. Or have us do it for you: get a WealthVoice Alexa skill and we'll make you two custom audiograms a month: request a demo at wealthvoice.ai.

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Make sure you listen to Part 1 (the last episode). Here's how WeBull took the deep functionality from Schwab, the slick modern UI of Robinhood, and combined the two for the best of both worlds. Design responsibly. And advertise responsibly. Topics include app design, marketing responsibly, Google search algorithm design, and the herd animal mentality of human beings as users. A UI trick you've probably fallen for: LinkedIn gets access to your contacts and calendar. Want it to stop? See blog post: How to Manage LinkedIn Privacy – Stop Sharing Your Contacts

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Cathie Wood thinks fintech is on a five year horizon. Translation: Huge innovation is sweeping fintech as an industry. How companies evolve with these changes determines who will swim — and who will sink. Our friends at Nine Labs have a new blog post out with three fintech trends to clue you in and make sure your brand stays relevant as financial technology rapidly evolves. In this episode, hear about the first trend told through the lends of Schwab as a legacy brand, Robinhood as a viral challenger brand, and WeBull as an effective modern blend of the two. Tune in for part 2 on Thurday, June 3.

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This is the follow-up to our last episode with the six question personality quiz from Ron Lynch. Find out what your responses mean. Do you make or earn money? What is the difference between confidence and arrogance? Plus more.

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Ron Lynch gave me this quiz and I haven't stopped thinking about it and using it on new people ever since. Thanks to Cian at Optily for featuring this show in: Top 6 eCommerce Marketing Podcasts 2021. Tune into the next episode for the reveal of what your answers to the quiz questions mean.

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"It is impossible to generate trust, respect, affection, attention, reputation, generosity, or sexual appeal through rationality." Let's dig into this concept from Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v

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The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent studyin early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters articlenoted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average.

Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks

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One of my favorite examples of marketing to the unseen real or emotional reasons behind people's behaviors vs their post-rationalization. Let's talk CPG: toothpaste. And: Thanks for answering the survey / poll about the format of this show. You guys don't really like the 5 minute episodes. I'll try and keep them to 3-4 minutes. Going forward, this show will air in 3-4 minutes, 2-3 times per week. No more daily briefing. I don't have time and quality suffers when I force it. If you are listening as an Alexa Flash Briefing, just skip ahead whenever you hear a repeat. It'll be fresh the next day or day after. If it annoys you, unsub and just subscribe to the podcast since it will only be in your feed when it's new. Nothing is set in stone. Free to be you and me. Hugs.

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HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing money! Here's that Chamath video: "in the absence of capital, you're irrelevant..." - watch: Chamath Palihapitiya says "Get The Money".

Hey listener, do you like the longer format of this still brief briefing (now a 5 minute max instead of 3)? Tweet me and let me know: @emilybinder.

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Did Corona beer sales suffer during the pandemic? Nope. As of December 2020, "profit from the beer division of alcohol company Constellation Brands, which owns the rights to Corona in the United States, rose 13% in the late summer and fall, according to Wall Street analysts" - via CBS News. Let's dig into the fantastic use of pathos, personal connection, and memorability that Corona has capitalized on in their marketing of Corona and a lime. Why is this ritual so powerful, what does the lime really do, and how can you apply their recipe for success to your marketing?

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The typical worker receives 100 emails per day; top executives receive as many as 300. Here are two tips to reduce the amount of email you receive and to stop being other people's bitch. Your day is yours.

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Updated stats on podcast industry revenue, acquisition activity including Spotify and Gimlet, and who's listening (the young, the wealthy, the diverse in fact). Plus, the taxonomy of podcast creators (five types of podcast publishers) according to a16z.

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Behind the scenes content always performs well. Here's what's up with my new microphone setup featuring; Shure SM7B, Scarlett Focusrite Solo, and Cloudlifter. Plus a boom arm and pop filter.

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Audiograms are the best way to promote your podcast on social media. They're engaging and short. People love them. Tool tip: Try Get Audiogram - it's better than Headliner in many ways. Use my link here to try it free: https://getaudiogram.com/register/a66abe

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Why is charm pricing so effective? Which digits in a price point increase the conversion rate? Why does $1.99 seem so much cheaper than $2.00? Here's the deal: it's all about perception and our lazy brains. Use this information to your advantage in whatever product you're selling whether retail, ecommerce, or SaaS.

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We still have human beings doing marketing and writing copy because rich data and great targeting can only go so far. Power index = Reach x Engagement. Instagram has about one-third as many users as Facebook, but garners 15x the level of engagement. Based on power index, Instagram is the world’s most powerful platform. But if you don't have your product's BENEFIT vs FEATURES clear and compelling, it won't matter how well your advertising is targeted.

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A new Savings.com survey of a thousand Americans reveals that a whopping 97% of shoppers now consider themselves to be brand loyal. That's a 7% increase from 90% level measured in 2019. Let's talk about brand loyalty and brand experimentation.

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How to use YouTube to drive more organic traffic.

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Spend less time on PowerPoint and spreadsheets and more time trying to make your product the best it can possibly be, Elon says. Good advice, and blends well with idea of Alchemy from Rory Sutherland (find magic in business). YouTube video: 'Too many MBAs ruining companies,' Elon Musk explains.

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How long is 700 feet? Voice user interface, or just call it an improved UX. Here's why and how.

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We want to avoid confusion in any marketing. Put a play button in the video thumbnail graphic that looks like YouTube's: people recognize it. Here's how the people I polled reacted to the question of which phrasing about enabling an Alexa skill was clearest to them. Original Twitter poll here.

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Always test the way you describe your products or services. You're probably not your audience. What they like may surprise you. I have some partners and tools I can share if you want to test creative on your website, app, or podcast. Contact me at beetlemoment.com or DM me on Twitter: @emilybinder

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Get there first. The right kind of marketing can lower your CAC (Customer Acquisition Cost). Content marketing is better than advertising in many ways. It builds your brand. It connects you to your audience. In this video I answer the top questions I get about smart speaker / voice assistant use in my newest YouTube video about voice marketing.

Who is using smart speakers, by demographic groups?

Voice is the future of content. Look around: look where VC money is being invested in podcasting and short form audio content apps (think Spotify $SPOT, Clubhouse, billion dollar valuations of voice tech startups and platforms, Amazon's investment in Alexa (over 10,000 employees solely working on Alexa), and podcast platforms). Your audience is listening. If you're early to what becomes dominant and popular, you win.

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Tom asked me: "Would you advise having a short commercial for your OWN company during your podcast?" Here's my answer. In short, your podcast is essentially already an ad for you. It's better than an ad. Any ads or ad-like segments that you run should be done within context of your content and not feel salesy.

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About 40% of all Internet users in the US and a third of its total population use voice search. Voice is growing in popularity with an expected 9.7% increase to 122.7 million users by 2021. 71% of consumers prefer voice search to typing. Topics: legacy and authority of websites that were early to the game. Why we're already past the "What is Internet, anyway"?" 1994 "Today Show" moment with Katie Couric and Bryant Gumbel (the little mark with the A and the ring around it).

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How often should you ask for ratings and reviews? Here's the subtle way Overcast does it. (Overcast is a great podcast listening app - you can try it free.) Overcast creator Marco Arment understands product: keep it simple, do one thing well, and ask for little to nothing. Don't be needy. See a screenshot of Overcast's gentle method of requesting ratings and reviews for their app in this tweet.

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Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. Here's my favorite excerpt from his book "Alchemy: The Surprising Power of Ideas That Don't Make Sense." Plus, a little back story on 2020 and my startup (if you are interested in me doing an episode or video about the rollercoaster that was building WealthVoice, tweet me @emilybinder).

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Esther Perel observed that only in the last one or two decades is it common for business to use therapy words like "vulnerability", "authenticity", and "trust". Smart marketers nurture relationships. Content is key. And not everything is a conversation or a two-way street - don't be obsessed with the conversation. Podcasting is a passive medium, for example, a one-way street. Create fans; don't poach leads. Book a consultation at emilybinder.com/call.

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Your attention is the most valuable asset you have. Your eyes and ears are coveted by advertisers, who are the customers of social media platforms (you're the product). This concept isn't new. Why is attention on platforms like Instagram while old media companies are struggling, and how can you use this to better your own marketing?

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When should you upload native video content to a social platform vs link to a YouTube video? It depends on your goals: growing a YouTube channel vs driving engagement on Twitter, LinkedIn, or Facebook. I explain my top tips to get monetized on YouTube - based on experience of going from a handful of watch hours to almost the 4,000 required watch hours within a year. Also: why videos are longer than they need to be.

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Just dropped a new video podcast with Dasarte Yarnway all about voice marketing, reaching your audience or clients, and WealthVoice. Check it out here at grow.altruist.com. Follow him on Twitter @dasarteyarnway - incredible person, will put "Onwards to Greatness" in your feed daily (IYKYK). Skip to the YouTube video of the podcast interview here or search on YouTube: "Voice marketing is no longer a trend, it’s a must for advisors / Grow Episode 36".

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Keep it simple. Voice stats on use from 2019 and 2020 by age group and type of query / command on a voice assistant - it's still music, news, and weather primarily. And that's just fine. Design for it. News = updates. Give people quick ones. That's the use case right now and it's perfect.

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This is the audio output from a video I put out on Twitter the other day - kinda quick and dirty but trying something new by sharing this type of content here. This briefing talks about the power of bite size updates (whether you do it on WealthVoice.ai or not, I don't care. Just be a human being before you're a brand.)

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Why is Microsoft Office still a thing when Google has superior, agnostic, free cloud based word processor, spreadsheet, and slide deck programs in Google Drive? The network effect. Plus, examples of other companies whose success grows as the number of users grows (like Slack - huge). Plus: Podcasters be asking for reviews all wrong. Here's how you should do it. Oh and please rate and review my show - the easy-click buttons to review this show on Apple Podcasts or our Amazon Alexa briefing are at emilybinder.com/briefing.

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Hearing the advice feels almost as good as making the change. We are addicted to advice. The drug is a promise of better selves. -- And all about Morning Pages.

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There's a 70% chance that a visitor won’t come back to your site once they leave. Don’t run ads if your website is not converting properly. I hope your conversion rate is at least 2 to 5% if you are paying money to have people visit your site and take some action like purchasing something or booking a call.

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Joy is how your brand should be. Let's talk about how we discover new music: it has completely changed and the playing field is more level than ever thanks to Spotify, SoundCloud, and social media. Find out why I love Joy Oladokun, the indie Spotify artist with over 1.2 million followers whose song "Breathe Again" was featured in a pivotal scene of Hulu's "This is Us". Joy records in her second floor studio in Nashville. She was recently featured on Jimmy Fallon.

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Clubhouse is using the network effect as well or better as Facebook initially did. Plus, two highlights from Seth Godin's latest Akimbo podcast about Clubhouse and why Clubhouse effectively uses two factors that motivate all humans: Affiliation and Status. Follow me on Clubhouse: @emilybinder.

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Onramp Invest is building the most disruptive innovation in financial services since the launch of the ETF. Seamless, secure, compliant access to Bitcoin and other digital assets. CEO Tyrone Ross is a boss and an inspiring and delightful man whose passion is undeniable. He's known as the voice for the voiceless. His endeavors are many (Human Advisor, Learn to Money, his Coindesk podcast, Onramp Invest and more), but he focuses on cryptocurrency as a way to help the unbanked and underbanked, to democratize finance. You can hear Tyrone's voice updates on Alexa now with the new Onramp Invest Alexa skill powered by WealthVoice. See the Onramp latest broadcast demo and grab the Alexa Quick Link on our Instagram @wealthvoiceai, see highlight called "Demo". Follow @onrampinvest everywhere. Here's Tyrone's tweet with the demo video.

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Update on the winter storm from here in Austin, Texas.

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Why I use Brave browser. Download it free at brave.com. Not sponsored.

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Hear the difference between a voice memo recording on iPhone 12 Pro vs the Blue Yeti. See my favorite podcast equipment - product review blog post here or YouTube video here (search for the video "EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)").

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Is personal brand personal or professional? The line is blurring. Here's what you should know. What to do if you want a successful personal brand. You don't have to post like Gary Vee. Start where you are. Warning: there is no quick road to success here. It takes years to build trust.

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Public vs Robinhood. Public's marketing is phenomenal. Let's talk about the classic brand exercise: where are you on the spectrums of elite vs. mass appeal (Chanel vs H&M), or serious vs playful (State Farm vs Geico)? And my hero Cathie Wood, head of the ARK ETFs, featuring flagship fund ARKK which is the best performing growth fund on the market. Here's what Cathie and billionaire Chamath Palihapitiya (head of Social Capital) have in common -- and why they're the best kind of investors. It's all about narrative.

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What's the parallel between bells ringing when you win at a slot machine and the confetti during stock buys in Robinhood? Let's talk about sonic branding, the brain, and investing.

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Hear why Amazon's Choice was carefully named "Choice" and how it relates to voice shopping on Echo smart speakers (since 2015). This is about a 25% bump in sales for sellers on Amazon. But what problems does the Amazon's Choice badge come with? Subscribe free to this show anywhere you get your podcasts at emilybinder.com/briefing

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Retail is a far larger business than media or telecom. U.S. 2016 market size:

Retail: $24 trillion

Telco: $1.4 trillion

Media: $602 billion

What are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027.

Stats via 2016 US Retail Industry Overview

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Keep it simple. People can’t speed read with voice. Designing for voice - conversational design - talk about yourself less.

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Content lessons you should take from the wild success of TikTok's 60-second max length. Don't create for the algorithm or search engine; create for the viewer, reader, or listener. Don't waste time on a lengthy intro, just get to the good stuff.

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Here's the deal about link building outreach efforts for SEO. Hear the one link building request email that was well-written and convincing enough that I actually plan to respond. I plan to update a link within my blog post about podcast stats on beetlemoment.com to link to the writer's updated post with new stats. Because that is a win for my readers and me. Find out what went right in this rare moment when I wasn't turned off by an SEO link building pitch email. Bonus information: Why some Gmail users have a red question mark avatar.

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Want people to remember your message? Tell a story. Add some data and you're a shoe-in for being memorable and engaging. Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing.

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Ever wondered why you see certain ads? Here's the URL to unlock all your tracked activity and see it right in front of your eyes by category. For your entire online life, Google has been tracking your searches and making assumptions about your age, gender identity, parental status, brands you like, and more. You may be surprised just how accurate and granular those assumptions are. Tech tip!: You can see all Google's assumptions about you at adssettings.google.com. There, you can turn Ad Personalization on or off. Remember, seeing ads online is basically inevitable. You must decide if you want those ads to be relevant to you. Most people find that experience more enjoyable or at least less annoying than irrelevant ads. Want relevance? Then you have to submit to some degree of tracking. Otherwise you'll be seeing ads for adult diapers when you're forty.

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Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them.

"Your customer is not a moron. She is your wife." -David Ogilvy, 1955.

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We are moving toward ambient computing, including voice AI. We will solve our clients' and customers' problems better using technology. You can start today. Book a consultation at emilybinder.com/call.

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Are you making decisions using motivated reasoning? Fake news isn't meant to change minds; beliefs are hard to change. Fake news amplifies beliefs people already have. Social media fans the flames. Plus more ideas from Annie Duke.

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Noise pollution harms productivity, with a recent study showing a 5% decrease in attention and working memory. Lower income neighborhoods suffer the most. Garden and lawn equipment emit high levels of carbon monoxide and noise pollution. Be a good neighbor and grab a rake, burn some calories, and stop the noise pollution! Plus more tips for limiting landscaping pollution. Leaf blowers were created by Satan.

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Podcasting is still mostly operating in a Web 2.0 way. It needs to be voice interactive to reach its full potential. Some podcasts have begun doing this with custom voice experiences, where you can browse episodes by asking the voice assistant for a certain topic or guest name. Indexing is just beginning and it will be hands-free.

We are podcasting inside of a limited medium: the RSS feed. We're measuring it there, too. Podcasts are still consumed passively but are being monetized like a medium that's consumed more actively (like social media). There is an opportunity here to make this voice-first medium operate in a more evolved way than the current Web 2.0 style.

See what this active consumption will sound like: I voice-enabled my other podcast (Beetle Moment Marketing Podcast). I may publish more episodes but the archive is chock full of evergreen, great interviews. Try it: To enable on Alexa, say: “Alexa, enable Beetle Moment.” To enable on Google Assistant, say: “Hey Google, talk to Beetle Moment.” Or use the links at beetlemoment.com/podcast and check out any of our episodes about voice marketing, Alexa, podcasting, startups and more.

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Tech tip: use the free Mac desktop app CopyClip so you never lose copied text again. This little tool saves me hours each year. The free open source PC version is Ditto for Windows.

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Don't let enthusiasm override logic. Embarrassing as they may be, here are three things I learned (really, re-learned) in building my 'Rona startup: WealthVoice.ai. Tips for hiring, checking references, picking tools and systems, having your "Hit by a Bus" failsafe, and documentation.

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What are the three principles of Design for Delight, Intuit's famous approach to design thinking and great products like Quickbooks and TurboTax? Example: to test the idea that selling multiple user seats at once was optimal, the Intuit team suggested changes to the script used in the call center. "They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects. In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year." Story from FastCompany.

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Stripe is a sexy fintech brand but good old Quickbooks wins in at least one way. Don't get tricky with the UX: don't mislead people.

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Do you realize that LinkedIn is just like your high school cafeteria? We're doing it all over again. Do you feel like you check some of your personality at the door when you put on your work hat? What aspects of ourselves should continue to be separate from our business lives? The personal/professional divide has diminished in the last fifteen years especially with greater use of social media and increasing sharing, driving more transparency online. Here is the tweet I mentioned from @danielcrosby: “Social niceties keep the holders of truth about our behavior - others - from helping us to grow. Let’s get weird to get better.”

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Is there a downside to slang and the trend of hyperbole (exaggeration) in our everyday language? HuffPost books and culture writer Claire Fallon rounded up the 12 words that have been so overused they really don’t mean anything anymore: "unique, awesome, amazing, totally, basically, incredible, really, very, honestly, absolutely, unbelievable." Once powerful words like "epic" or "awesome" or "amazing" are now used in the place of "great" or "cool". Does it matter? Yeah, it totally does. See Claire's list of words: https://www.huffpost.com/entry/these-words-are-so-overus_n_5447356

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Yesterday I talked about what set 2020 up to be a year that accelerated digitation of business, namely for financial services. The topic was inspired by a 2021 expert marketing predictions roundup just published on wealthmanagement.com by my friend Robert Sofia, CEO of Snappy Kraken (an early WealthVoice customer by the way). It was hard to choose only five but here are some of my favorite fellow contributions from Patrick Brewer, Kirk Lowe, Samantha Russell, Penny Phillips, and Steve Sanduski. Want to read my prediction? Here's a direct link to the second slide in the slideshow. (It pays to be a B!)

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To say that 2020 was volatile would hardly capture the financial and emotional roller coaster that we just experienced. Business was forced to become totally digital virtually overnight. What's next for marketing as we come out of the pandemic and reemerge into physical gatherings again?

Snappy Kraken CEO Robert Sofia published 36 marketing expert predictions at wealthmanagement.com. I was happy to be included among 35 smart marketers including but not limited to: Patrick Brewer, Stephanie Bogan, Michael Kitces, Kirk Lowe, April Rudin, Samantha Russell, Johnny Sandquist, Taylor Schulte, Kelly Waltrich, and many more. Check out the 1/6/2021 article "2021 Advisor Marketing Predictions: 36 Must-Read Insights From the Experts" at wealthmanagement.com.

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Why do we have higher expectations for a podcast audience size than for Instagram Stories? Let's get realistic and measure what really counts. Do you worry your audience is "too small"? What anchoring effect might be at play here? Reframe your idea of success in content creation, whether it's a podcast, blog, or social. Vanity metrics such as number of followers are so 2007. P.S. Thank you to my fastest growing audience segments: United Kingdom, USA, and Brazil, on Spotify! (UK up 600%, USA up 283%, and Brazil up 250% in 2020, via Spotify for Podcasters). Much love to the international community, thanks for tuning in. Tweet me @emilybinder and let me know how you found the show.

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Voice marketing is more like social media and communications than advertising or direct response.

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If we’d experienced a COVID-19 type of pandemic even one decade ago, the outcome would have been far worse. The infrastructure didn’t simply exist to allow most information workers to work from home. We got lucky with the timing on a pandemic which was never an if, but a when. It won't be the last pandemic, but next time we'll be better prepared.

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Your attention and time are your most precious commodity. Think about your conversations and your media diet. These are your inputs and they inform your outputs. Dasarte Yarnway tweet: https://twitter.com/dasarteyarnway/status/1343219771798679554?s=21

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How Whitney Cummings responded to fans criticism of her habit of interrupting and "bullying" guests. (She did a great job.) Quality constructive criticism: we need it. Tweet me @emilybinder with your feedback on this show, or leave a review on Apple Podcasts or our Alexa Skill - just search for Voice Marketing with Emily Binder or visit emilybinder.com/briefing for links.

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Because I would never ask you to watch a 30-minute Zoom panel recording. Check out YouTube.com/emilybinder or IGTV @beetlemoment for short highlight videos with clips from MadConNYC 2020: "From Alexa to Siri: What Brands Need to Know About Voice Marketing". Start here: 3 expert takes on what your business must understand about voice technology and smart speakers: https://youtu.be/m4Hyjv0nn3M

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Does anyone really need 2 new pairs of leggings a month? Let's talk about monthly recurring revenue and rundles (recurring revenue bundles, as Scott Galloway coined the term).

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PPC ads and organic social media. Push vs pull. Brand voice and long game. Don't put all your eggs in one basket. Content marketing matters and is ultimately less expensive than running ads.

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Clips, clips, clips rule the world. Sound byte culture. Good or bad, or not the point? Focus not on growing you audience but on getting the right audience.

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Voice search, voice SEO, and more. Book a consultation at emilybinder.com/call.

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Hearing is the fastest of our senses. We process sound in .05 seconds, which is 10 times faster than the blink of an eye. In other words, you would have processed that last sentence faster if I said it to you, versus reading.

It all began with your mother's voice in the womb: this was your first sensory experience, and her voice imprinted on you for life.

Your voice creates connection and trust with clients and everyone else in your life. Your emails and social posts don't. Sound, emotion, music, and memory are closely linked in the brain. Henry Wadsworth Longfellow wrote, “Music is the universal language of mankind.”

Oral storytelling was our ancestors' original way to communicate and bond long before the written word and the printing press. We still connect deeply through spoken word. We are designed to speak and listen, to extract meaning most efficiently and viscerally from the sounds of each others' voices.

Get your custom Alexa Skill and send your audience warm, authentic voice broadcasts anytime with Alexa Notifications. Request an invite at wealthvoice.ai (all industries are welcome).

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Hear the best concept from episode 740 of Six Pixels of Separation with Mitch Joel and guest Jonah Berger.

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You're not the hero.

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Worldwide air traffic has fallen considerably since the pandemic began, but one segment of the air transportation industry has experienced surging demand: package delivery. Hear about more pandemic silver linings for business and markets including FedEx, UPS, Amazon, and Americans starting new businesses in 2020 at an 18.5% higher rate than in 2019.

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Emojis exist because we are straining to inject body language and tone of voice into text based mediums like email and SMS. Only 7% of a conversation comes from the words themselves. Here's why voice technology matters so much.

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Instagram, Twitter, and smart speakers - reaching people and the moment of intent. Instagram is about what you're doing. Twitter is about what you're thinking.

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A few takeaways from "The Future is Faster Than You Think" by Peter Diamandis. Review this podcast at emilybinder.com/briefing

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The Sears Catalogue was the original Amazon. It democratized commerce.

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The sound of your brand impacts how people feel about your company.

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People are always asking "What's the killer app of voice?" There is no killer app. Stop thinking in terms of apps. Also, why voice is going to be a big part of our post COVID-19 more hygiene-conscious world from payments to touch screens to offices.

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Pop-ups have a 73% disapproval rating. Find out the four advertising mistakes you are probably making and one powerful solution in my brand new YouTube video, 4 Advertising Mistakes and 1 Solution. Subscribe free at youtube.com/emilybinder

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Your time is your most precious asset. Be grateful for it and don't squander it. Seneca, the stoic philosopher born 65 AD, once wrote: “People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.”

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Your keyboard is obsolete. It is technology from 1874.

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What do the best branded Alexa skills have in common?

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Did you know that your voice is your greatest marketing tool? Storytelling fulfills the need for human beings to cast their experiences in narrative form. Stories - both sharing them and listening to them - connect people in the most hardwired and natural way. 'Hearing is the fastest of our senses. We process sound in 0.05 seconds, which is 10 times faster than the blink of an eye. The Tap, Type, and Swipe era which began in 2007 with the first iPhone, will give way to the Voice First era.

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The most annoying aspects of brands' email offers (survey from 2018):

45% getting email too often by a brand

23% emails that are too wordy or poorly written

22% an offer that makes it clear that the marketer's data about me is wrong

22% an email urging me to buy a product or service i've already purchased

Source: MarketingCharts.com, 2018, n = 1001 U.S. white collar workers who own a smartphone. Request an invite to a much better marketing solution than email: voice marketing, on Alexa. Visit wealthvoice.ai to request an invite and build your custom Alexa skill with voice broadcasts and smart speaker notifications for your clients to hear from you authentically and not annoyingly. WealthVoice.ai.

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Email is the primary communication method that many service providers like financial advisors use. But the email inbox is a poorly managed, often times overwhelming and stressful experience. Do you want your brand to be associated with the dreaded feeling of opening the email app and the onslaught of feeling obligated? Voice marketing has better options for you. Learn more at beetlemoment.com/blog. Sign up for emails to know when we post a new blog post or podcast episode at beetlemoment.com/email.

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44% of people say that businesses could improve the client experience by sending emails less frequently (via Campaign Monitor, 2019).

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Is the only time you interact with your clients when they are sitting in front of a screen? Voice marketing can solve that screen lock experience so you can build trust and long term business. Flash briefings, podcasts, and Alexa skills that send your broadcasts are a good solution to screen lock. WealthVoice lets you easily create your own custom branded Alexa skill. Then you can reach clients off their Zoom fatigue screens by sending hands-free voice broadcasts anytime with smart speaker notifications. Request an invite for our first 100 customer white glove experience at WealthVoice.ai. Follow us on Instagram and Twitter @wealthvoiceai.

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Voice shopping market size in 2020: $22 billion expected. In 2025: $164 billion predicted. That is a 645% increase. Why? There will be more opportunity to shop by voice with digital wallets from Apple, Amazon, Google, and PayPal connected to 2.7 billion devices handling payments. Those devices will mainly be smart speakers, connected TVs, and to a smaller degree, connected appliances. Data via Juniper Research's Smart Home Payments report published 9/11/2020.

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Over 30% of searches are done by voice. What does it mean for your SEO?

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Apple has committed itself to and positioned its brand as the guardian of privacy. Starting December 8, 2020 apps will have privacy lables, like nutrition labels on food. These privacy labels should give you a better idea of what’s going on inside an app before you download it from the iOS App Store or Mac App Store. There's one catch.

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Since October 2020, Twitter has announced a cascade of new rules to stop false claims and hoaxes. You may have noticed certain politicians tweets labeled with a warning during election week (38% of Trump's tweets on election day, in particular).

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Podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts every week. Here are three tips to remember what you learn from podcasts. Why this is worth trying: Studies have shown that immediately after listening to a 10-minute oral presentation, the average listener has heard, understood and retained 50% of what was said. Within 48 hours, that drops off another 50% to a final level of 25% efficiency. Do you want to do better?

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Why asking about the ROI of voice is not the right question.

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“Democracy is a right to make the wrong choice.” -John Patrick.

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By 2030, Google and Facebook are on track to each separately control more media spend than any firm in history.

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“The best way to complain is to make things.” -James Murphy. This is the title of a 5-minute video I want to tell you about: Tina Roth Eisenberg: The Best Way to Complain is to Make Things - video. Tina founded and runs Tattly, CreativeMornings, TeuxDeux and her Brooklyn based co-working space Friends (formerly Studiomates).

I love Tina's line about her company Tattly: “It’s amazing what can happen when you fall into an industry you know nothing about because your ignorance actually makes you question conventions that nobody else would question.”

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The antitrust lawsuit against Google filed by the Department of Justice (DOJ) and eleven state attorneys general has the potential to be the most important competition case against a technology company since the DOJ’s 1998 suit against Microsoft. Plus, find out the origin of the word "antitrust". Plus, tech tip: try out Brave browser for free at Brave.com. It's private and gives you back hours a year by running faster without trackers that plague Google Chrome, one of the slowest and heavily tracked browsers.

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“Democracy is a right to make the wrong choice.” -John Patrick

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Alexa gets more conversation. Here's how to enable Whisper Mode in case you haven't. It's handy to avoid waking someone up or aggravating your headache. Plus, Google's Continued Conversation feature, which Amazon responded to by releasing Alexa Follow-Up Mode. Note: these features were released a couple years ago but ICYMI.

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Find out the top question clients ask about starting a podcast and the other key question that too few people ask.

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Find out about two must-have podcast and Instagram marketing tools: Plink (get your podcast universal 1-click marketing link at beetlemoment.com/plink) and Linktree (see it in action on my Instagram @beetlemoment). This episode was not sponsored in any way ad is not an ad. These are simply my tech tips cuz it's Tuesday!

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How many times have you read that Procter & Gamble, Chevrolet, and Camel cigarettes flourished during the Great Depression because they advertised heavily? These are anecdotes, but there was little empirical data to support them. So HBR ran a one-year study. Find out how a multipronged business strategy is the best antidote to a recession.

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Brands that advertise during a downturn send a message of confidence and a belief in the future. Plus, the drop-off in overall spending means less competition, enhancing the effectiveness of your message.

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Video marketing is free content marketing that builds authority and affinity fast. It's faster and more effective than spray and pray advertising (old school). Why YouTube is the most powerful social media lead gen tool. Mentioned: my original 2018 video about filing an LLC, nearly 12,000 views: https://youtu.be/TgGRM7hcUXw. Follow-up video in 2020, better quality, with 88 comments, proving powerful lead gen opportunity from content marketing: https://youtu.be/TgGRM7hcUXw.

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Overnight success is not a thing.

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Advertising great Stan Richards came up with the Chick Fil A cows and the Motel 6 tagline "We'll leave the light on for you." And now he's been forced to resign from this namesake agency, The Richard Group, due to cancel culture at its worst. This will end up being one of the costliest mistakes in advertising. The Richards Group, the country’s largest independent advertising and marketing agency, has lost roughly 40% of its business in a single week because of racially insensitive remarks that Stan Richards made on a Zoom call last week with about forty employees. This is a huge overreaction, and is very bad for advertising because this was one of the last holdouts in a world where 99% of advertising is controlled by four holding companies. The Richard Group is one of the last remaining indies, not a corporate puppet.

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Amazon just had its biggest Prime Day ever. But this year, unlike in the past, it's not hyping that up. Instead, it's focusing on small business results. Prime Day usually takes place in July but was rescheduled this year due to the coronavirus. We just wrapped up Prime Day 2020 and the numbers are in. This week, third party Amazon sellers pocketed more than $3.5 billion on #PrimeDay2020 which is 60% higher than last year’s event (July 2019). Some analysts had predicted Amazon would make as much as $10 billion in sales this Prime Day.

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Let's talk about those Q-tips hanging out of your ear. Apple Airpods have 35% of hearables market share. With competitors like Samsung, Amazon, Google, and Sony, can Apple maintain their lead?

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Amazon has the lead, at about 70% market share. Will it last? And what is the killer app of voice?

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Writers and speakers can use voice to get published much faster than the traditional book publishing process which can take over a year.

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Voice marketing is a long game.

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The best technology products do one thing. Here's why Overcast is the best podcast listening app. Far better than the basic default Apple Podcasts.

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LinkedIn recently announced several updates to its site, including a new tool called Stories. Here's what you need to watch out for.

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Get your listicles of the top podcasts according to some blogger with an opinion!

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Why keep investing time and effort in a tactic that isn't paying off? Hear what I changed in episode 77 of Beetle Moment Marketing Podcast.

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Spotify Tip

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We just registered a decade of ecommerce growth within two months. Online grocery penetration overall has experienced a 6 percentage point increase in six months, from 3% to 9% penetration now. Another way COVID-19 has been a great accelerant is in people living with their parents. More young adults are living with their parents than ever before. Tweet: “Before 2020, the highest measured value was in the 1940 census at the end of the Great Depression, when 48% of young adults lived with their parents. Yikes. 52% of young adults in US are living with their parents amid COVID-19 | Pew." -https://twitter.com/emilybinder/status/1308831005252497411

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Tweet of week: "Anyone can be a planner. Can you be a leader? Can you change the trajectory of the lives and the decisions of your clients while involving them in the process even as you direct it? Can you do that? I hope so. Cause that is the game - at the end of the day that is the game." -James Werner, Founder of Silicon Hills Wealth Management https://twitter.com/jallenwerner/status/1237195644705681409?s=21

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Approximately a dozen colleges in the United States use “Block Scheduling” or “One Course At A Time (OCAAT) Scheduling.” It is a unique approach. What is the business application? it could be an incredible way to speed up your projects and be more efficient.

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Our kids will outlive most of the companies we know today. What do these companies have in common?: American Motors, Brown Shoe, Studebaker, Collins Radio, Detroit Steel, Zenith Electronics, and National Sugar Refining. All of these companies were in the Fortune 500 in 1955, but not in 2015. How about Boeing, Campbell Soup, General Motors, Kellogg, Procter and Gamble, Deere, IBM and Whirlpool?

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Why do millennials love nostalgia memes more than any other generation?

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Amazon Prime birth and strategy from Land of the Giants episode 1. Golden Globe awards sell more shoes - Jeff Bezos quote.

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In July 2020, Amazon announced Alexa Quick Links, in which web hyperlinks can take a person clicking on them either to the front entrance of an Alexa skill or to a specific part of an Alexa experience, such as a feature like the Comedy Central Standup skill does. This removes the obstacle of users forgetting invocations (specific phrases needed to open skills).

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A quick rundown of marketing and changing mindsets about convenience and consumption from the 1950s to today. We’ve come to think of shelf stable food as a good value because it doesn’t expire for ages and is cheap. But so much of our attitudes toward what we buy, especially food, are shaped by marketing, and often not for the better when it comes to health. We have arrived at an obesity epidemic for clear reasons that we can chart over the past fifty years. Post World War 2 economic prosperity encouraged conspicuous consumption and we haven't stopped since. How can we learn from this? What else are you consuming that is cheap, tastes good, but offers little real value?

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Top tweet of the week: This tweet comes from Jack Butcher (@jackbutcher):

"The two sides of the internet:

Consume to turn your time into other people’s assets.

Produce to turn other people’s time into your assets."

https://twitter.com/jackbutcher/status/1305524510582542343

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Make your browsing more secure: 1) Check out Brave Browser to minimize trackers and cookies and speed up your browsing. It's free and fast. 2) Check out Dashlane, the password manager that gives you a private VPN for desktop or mobile anywhere you go. Get six months of Dashlane Premium free with my promo code: https://emilybinder.com/technology/dashlane-a-sticky-saas-that-sounds-sassy-sonic-branding/

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The Netflix documentary "The Social Dilemma" includes extensive on-camera interviews with former tech wizards from some of the biggest tech companies including Facebook and Google. These are merged with a dramatized illustration of how algorithms work, played by Vincent Kartheiser, the actor who played Pete Campbell on Mad Men (and happens to be married to Alexis Bledel). You'll see interviews with top tech minds, leaders, and engineers behind things like the infinite scroll, the Like button, and Gmail including early Facebook employee Chamath Palihapitiya, former Google member Tristan Harris, Pinterest President Tim Kendall, virtual reality inventor Jaron Lanier, and more. It takes place around the hypothetical story of how social networks impacted one American family, in particular a teenage boy. Stream this documentary tonight.

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In the 1970s we saw about 500-1600 ads per day. In 2007 it was 5,000 and may be up to 10,000 in 2020 (2007 stat via Yankelovich). What do you do to stand out as a brand? Good luck.

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How much are the top 5 social media influencers paid per post? Around $1 million per post. Is influencer marketing a smart marketing investment vs regular advertising?

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Emerging markets spend the most time on social media per day (up to 4 hours per day). Tomorrow's episode: influencer marketing, the multi billion dollar industry.

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The human desire to belong ensured survival for our ancestors. How does this tribal instinct to fit in relate to your brand? Ignore the instinct!

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Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Think about it, when Google is the portal through which your customers find you and transact you have no control. Google owns you. We've seen it happen where overnight, a change in Google's search algorithm decimates brands who were on page 1 and end up on page 3 which is Siberia.

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On Thursday 9/3/2020, Amazon revealed its new Alexa for Residential program, which will make it easier for landlords and property managers to add dozens of Amazon's voice assistant and Alexa-powered smart home devices into their rental units. This is a smart move for Amazon because 36% of U.S. households are renters. Quite the TAM. Plus, this will acquire new users and have high retention because of the pure utility of Alexa as a smart home control AI.

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Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship.

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Where does an AI learn compassion? Google’s Assistant (AI) learned to be more conversational by reading 2,865 romance novels. In 2016, Google was working on "educating" their AI by feeding it text taken from steamy romance novels with titles like "Unconditional Love," "Fatal Desire," and "Jacked Up." Apparently it helped because Google Assistant is far more human sounding and conversational than serious Siri. You can hear this daily briefing on Google Assistant devices, including Google smart speakers or the Google Assistant iPhone app, by saying, "Hey Google, play Voice Marketing with Emily Binder."

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Amazon’s patented 1-click order
Netflix’s autoplay of the next episode
Google’s I’m Feeling Lucky

Others have copied these brilliant features but the originals dominate. These convenient hallmarks of the three the most successful tech companies in history demonstrate wizardry and a true command of their platforms and the customers they serve.

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Neophilia: Love of or enthusiasm for what is new. Describes modern consumption.

I’ve been producing a podcast weekly or biweekly once and off since 2010. I’ve decided I’m going to take about a month and stop doing new interviews on Beetle Moment Marketing Podcast and instead go back to the treasure trove of great content. This is insight-packed audio that I’ve already recorded but so much hasn’t seen the light of day in the way that unfortunately gets consumed the most readily: in bite-size clips. I’m using Lately.AI to chop up some of the best tidbits and insights. Hear my interview with Lately CEO Kate Bradley Chernis in episode 75 of Beetle Moment Marketing Podcast.

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You. Free. Because. Instantly. New.

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"That's what she said" is the most cliche dad joke that you are probably tired of hearing. Where did it come from? This phrase is a form of innuendo that takes innocent statements out of context and makes them sound lewd or sexual. It first appeared in 1975 on Saturday Night Live but it goes back even further to Edwardian period England around 1910:

There, the line was "as the actress says to the bishop," in reference to actresses — whose company could be purchased after performances — confessing their sins to clergymen.

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US businesses host around 11 million meetings each day. According to Grandview Research, the global market for video conferencing was worth $3.85 billion in 2019. By 2027, the value of video conferencing will grow at a rate of 9.9%, with more people unlocking this functionality than ever before. But should we really be video conferencing so much? When is an audio-only call better?

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Having a brand means having staying power. Most brands all look the same and thus have no staying power. UberConference is standing out with this delightful Buzzword Bingo game that mocks its users for their business BS. If anyone says "reinvent the wheel" or "hustle" you get that box. As a business person who has been guilty of using these buzzwords, I love it.

Brand is why Apple has a $2.2 trillion market cap and might survive the next half century. Zoom has no brand. I'm down for UC calls with my stakeholders so we can ideate. P.S. The "little boxes made of ticky tacky and they all look just the same" song I badly sing at the end of this episode is from Weeds.

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WordPress powers 27% of websites. It is an open source project not owned by any company so it does not have a CEO. The project is run by volunteer developers from all over the world. The first version of WordPress was released on May 27, 2003. This makes WordPress older than both Facebook and Twitter. Christine Selleck Tremoulet, a prolific blogger and a friend of Matt Mullenweg (co-founder of WordPress), suggested the name WordPress.

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Pitching podcast or blog guests? Don't make these mistakes. Don't let your VA make them, either.

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Voice tech tip: Transcribe your calls easily for free. You can open a Google Doc during a call or webinar and your computer will transcribe the conversation on the sheet for you. Instant notes. Some edits required. Go to:

Tools > Voice Typing

You can also do it in Microsoft Word. Look under Edit > Start word dictation. Otherwise just hit Help and start typing "dict" in the search box.

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2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown.

Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alexa app: https://emilybinder.com/flash-briefing/

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Don't make a voice experience that feels like tap, type and swipe.

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Tip; Spotify doesn't play ad markers from Acast. This means you can skip music or ads and easily binge flash briefings on Spotify. Today's tip: the 10-minute limit on Alexa Flash Briefing doesn't seem to apply anymore. But don't abuse this unless you're NPR. This is a great idea: make a flash briefing series that is meant to repeat for one week or one month. Like a mini course. Those could be over ten minutes. This is a new way to use the medium: subscribe, get the content for that week or month, and then unsubscribe. It doesn't have to be daily news forever. Break out.

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What makes a good flash briefing? How often should you publish episodes for a flash briefing?

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What makes a good daily briefing? How long should a flash briefing be? Tip: binge this show (Voice Marketing with Emily Binder) on Spotify if you want to skip the intro and outro music.

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How do you make a blog post into a flash briefing? Your show is a holistic daily briefing - a capsule that stands alone. It's not an ad for other content, at least not often. This episode has tips on how to chop up existing content into smaller clips or daily briefings. How does this relate to responsive design when we went from desktop to mobile? We've gone from Tap, Type, and Swipe to Voice but voice isn't really native and responsive yet. History rhymes. Book a consultation at https://emilybinder.com/voice-marketing/call/. Leave a review for this show on Apple Podcasts or the Alexa skill: https://emilybinder.com/flash-briefing/

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Flash Briefings happen to be on Alexa. But borrow the format and consider it a platform-agnostic mini podcast or daily show. Don't pigeonhole yourself onto any channel. Be everywhere. Here is the video referenced from 2018: https://youtu.be/kmOk2XihCiI. Subscribe free to this show anywhere you listen to podcasts or as Alexa Flash Briefing (enable the free Alexa Skill called Voice Marketing with Emily Binder here): https://emilybinder.com/briefing

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Financial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it's actually not effective for marketing? This goes back to human instinct to fit in. But you might want to stand out if you want your business to succeed. A clip featuring Robert Sofia, CEO of Snappy Kraken, our guest on episode 74 of the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast-robert

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A 2017 NYU study analyzed over half a million tweets and found that each moral or emotional word used increase virality by 20%. Posts with indignant disagreement received twice as much engagement as other content on Facebook. The algorithms reward the incendiary and indignant. The social feed is the Internet and serves as reality for many users who don’t have the media literacy or self control to turn it off or to realize one thing: the feed is a program meant to keep them engaged in order to serve ads for lipstick, vitamins, and leggings.

In other words, incendiaries result in greater stakeholder value for social platforms because people share the content, stay on the platform longer, and view more ads, which are the revenue drivers for Facebook, Twitter, LinkedIn, and Instagram.

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82% of Twitter users watch video content on Twitter. 45% of people watch more than 1 hour of Facebook or YouTube videos a week. You can’t underestimate the power of YouTube as a vehicle for traffic and leads. YouTube receives more than 1.5 billion logged in users per month and feeds over 1 billion hours of video each day to users. Around three-quarters of U.S. adults (73%) say they use YouTube, according to an early 2019 Pew survey.

I wanted to give you two really simple tips for shooting YouTube videos on your iPhone. That new iPhone filming tips video is up here so please check that out and subscribe to my channel: https://youtu.be/SFqHPEqqAsk

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Suit your content to the channel and medium. YouTube is about video. Audiograms aren't video.

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There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

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Brands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book Goodvertising says he has changed his mind. In his new book, The Hero Trap, he explores how brands try to become heroes—and unwittingly (or knowingly) end up being selfish in the process.

Customers should be the heroes, not brands, in my opinion. Tomorrow we'll explore examples of successful brands whose archetypes are not the hero.

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Solutions: you can always suggest an alternative solution if you think that your big ask is something that the other person won’t go far. Here’s an example: I knew that I had paid for about two or three weeks of my Equinox gym membership back in March 2020 which was unable to be used due to closures from COVID.

I emailed my contact at the gym and asked for a refund to my card. She said that she could apply it as a credit to my membership. I don’t plan on going back to the gym for various reasons. So I responded and said I’m unable to return to the gym so I would like a credit, but if that’s not possible could you apply this amount to a credit in the shop so that I could buy some gear. She was able to do that. It allowed Equinox to keep their bottom line revenue the same and I got almost $100 to spend on leggings. You have to ask. Everything is negotiable and it's always a human behind the decision.

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In Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he talks about six stages of retail:1. The corner store 2. The department store (e.g. Nordstrom) 3. The mall 4. The bix box store (e.g. Costco, Walmart, Target) 5. The specialty retailer (e.g. Whole Foods, The Gap) 6. Ecommerce (online shopping, dominated by Amazon)

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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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In Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he reports the percentage of U.S. households participating in certain institutions or markers of social life, such as voting, gun ownership, attending church, and now, having an Amazon Prime subscription, which 64% of households did in 2016. In other words, more households have Amazon Prime than vote, go to church, or own a gun.

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From the Edison and NPR 2020 smart home audio report: "With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives.

52% of voice-assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.

36% of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34-year-olds say the same.

35% of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same."

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You want to keep users on your site, not send them off to a PDF where you lose insight on their activity and clicks. Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). SOLUTION: Publish a short (100-200 word) indexable abstract followed by a form to fill out in order to access the full content. Have that full content appear on the page (staying on your site) after they submit the form. Subscribe free to this daily show on your podcast app or Alexa Flash Briefing.

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Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). Here's why you should stop with the PDFs. Tomorrow I'll give you a better solution. Subscribe free to this daily show on your podcast app or Alexa Flash Briefing.

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What's next for Amazon Prime? Exclusive podcast content. Think about in-car voice. See what Spotify just did acquiring the exclusive rights to the Joe Rogan Experience beginning Fall 2020? That is your clue. Amazon Studios is a major content factory that competes with Netflix. Bezos will not stop. Watch for exclusive podcasts for Amazon Prime subscribers available via Alexa. Huge play. It's what I see happening next. Subscribe free to this daily show, Voice Marketing with Emily Binder on your podcast app or Alexa Flash Briefing. #voicefirst

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"Marketing is about understanding how your customers want to feel...and then giving them stories and products and services that help them feel that way.

Word of mouth is about those stories being portable stories that are easy to spread.

It's that simple. And that hard." -Clay Hebert tweet

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Twitter is powerful. Facebook is a dumpster fire. Also, claim your consistent brand handle everywhere, especially Twitter. Check for a dot com and a Twitter handle before even considering moving forward with a new brand name choice.

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Squat on yourself so someone else doesn't. Claim your social handle and vanity URL on every social channel and your dot com or other TLD (top level domain). I wouldn't start a new brand if that brand isn't consistently available.

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Two of these 2020 Google search trends struck me:

1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.

2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo codes”. Source: Think With Google, 20 Search Trends to Inform Your 2020 Marketing Strategies

Subscribe free to this briefing for fresh episodes every weekday in under three minutes. Listen free anywhere. Support the show! Leave a review and leave a tip in our tip jar here.

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Voice search and voice marketing in 2020 - today and what's next. How to measure success in voice marketing. Stop thinking about it like direct response. It's more like social media.

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What makes someone a good podcast guest? Here's what hosts should look for when you invite guests onto your show. Ask Barry Ritholtz or Brian Koppelman or Debbie Millman or other great podcast hosts. This is what they'll tell you. And remember, shoot for maximum insights per minute instead of chewing the fat to fill time (hear Emily's briefing about this helpful frame of mind for both podcasts and books: The Charles Dickens Hangover in Podcasting.)

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Don't worry about length. Go for insights per minute instead. Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder.

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52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.

See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.

See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising.

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Length doesn't matter. Brevity is more valuable for busy listeners. Throw your old ideas about book and podcast length equating with value out the window. Try doing a 90-second daily Flash Briefing, you'll see that it's harder than gabbing for a half hour. Click here to subscribe free to this show, Voice Marketing with Emily Binder wherever you get your podcasts or on Alexa Flash Briefing.

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YouTube is the #2 search engine. Here's my channel that I'm using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it's not social media. If you want help with your video marketing SEO and content strategy, book a call here.

And here is my "How to Start Your Own LLC - Best Tips No One Told Me" most popular video (random).

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There's a daily R-rated party of raw smart business and market commentary on WallStreetBooyah's Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the evolution of financial news in my new conversation with Booyah and digital marketing expert John Andrews:

Show notes & podcast links here.

WATCH: YouTube video with WallStreetBooyah

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27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population.

Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t know. Current audience is one thing. But then there’s this question:

Where is your ideal audience?

And an even better question:

Where is the smart audience?

Facebook is declining: 61% of respondents age 12+ report using FB, down from a peak of 67% in 2017.

Facebook is in that inning of the baseball game where the crowd has started to stand up and leave because they know their team is going to lose.

Put simply, gen pop is on Facebook.

A more educated and discerning audience is on podcasts. That is why podcast advertising is so incredibly effective

Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
65% of podcast listeners are likely to buy a product after hearing an ad in a podcast.

Subscribe free to this show anywhere you listen whether that’s on a podcast app or Alexa flash briefing: emilybinder.com/briefing

Do you want to get your foot in the door with voice? Or are you already investing time and effort in your podcast or flash briefing? With audio, you have to make sure that you’re publishing, tagging, and marketing it correctly or your efforts won’t pay off. Book a consultation with an expert: emilybinder.com/call

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The underlying infrastructure of podcasts is RSS feeds. This is a structural limitation on what creators can do to connect the dots and even see analytics accurately. Accurate measurement is still a problem. Enable the Beetle Moment Marketing Podcast interactive voice experiences on Google Assistant or Alexa and enjoy voice control for episodes by topic or keyword. Podcasting must become more interactive to evolve out of the web 2.0 format.

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32% of U.S. adults listen to podcasts at least once a month. 22% listen weekly. Your brand should create voice content like a podcast or Flash Briefing. Reach your audience in the limbic system. Be a human being, not a bunch of 1s and 0s. Create emotional connection with voice; emails - not so much. Stats via Dani Fava's article, Every Advisor Should Have a Podcast - TD Ameritrade.

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33 former Facebook employees who worked at the company during its early stages, including some who helped create Facebook’s original community guidelines, published a letter on June 3. Dismayed with Zuckerberg’s hands-off policy on Trump’s posts and Zuck's defensive posture on the matter, this group forcefully pushed back.

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In 1999, Napster launched. It was a pioneering peer-to-peer file sharing Internet software that emphasized sharing digital audio files, typically audio songs, encoded in mp3 format. MTV news asked founders Sean Parker and Shawn Fanning: "...You're confident that even though the technology is out there to get music for free, people will pay for it?” Sean Parker said yes, they would. People didn’t believe him. In the near future, people will be willing to pay for a digital content and social experience that is ad-free, secure, and not based on mining user data and programming people through algorithms.

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This is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call withFacebookCEO Mark Zuckerberg and COO Sheryl Sandberg about the company’s decisions to maintain posts by President Donald Trump, as reported Tuesday June 2 at 10am. In those posts, Trump addressed recent protests over the killing of George Floyd while in police custody, in a post on both Twitter and Facebook Friday may 29, saying, quote: “Any difficulty and we will assume control but, when the looting starts, the shooting starts.”end quote. Twitter flagged the tweet with a warning that it violates the company’s rules about “glorifying violence,” but Facebook took no action on the post. -CNBC

BlackLivesMatter

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As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing.

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22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that.

Twitter stats via Wordstream.

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Consider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker.

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"Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures $84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The Drum

On average, globally we spend 144 minutes, or two hours and twenty-four minutes, on social media (via Nielsen, 2019).

If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call.

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Grab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder.

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The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives (Exponential Technology Series)

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The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees:

"One day, Amazon will fail but our job is to delay it as long as possible."

Bezos also said separately:

"Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years."

Subscribe free and leave a review for this show on Apple Podcasts here. And listen hands-free: Enable the free Alexa Flash Briefing "Voice Marketing with Emily Binder" for daily updates here.

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Why has Zoom skyrocketed to more than a twentyfold increase in use since December 2019? “Success is where preparation and opportunity meet.” -Bobby Unser.

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Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology andfound that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine.

What is the sound of your brand? Get help with your sonic branding or your voice marketing (including podcasts and smart speakers). Book a call with Emily Binder at emilybinder.com/call

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Make it really easy to unsubscribe. Clean your list annually. And more email marketing tips. Leave a review for this show on Apple Podcasts here.

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This is day 4 of 5 in our week of email marketing tips, stats, dos and don’ts. Now, here is the money shot of the entire week. This is the big tip I hope you all really take to heart:

1) First, here is the Why: In a conversation, 55% is nonverbal. 38% is tone of voice and change in pitch. That leaves just 7% coming from the words, things that you could text. Interesting that nowadays texts are so full of emojis and explanations points. We are straining to get body language and tone of voice through the emojis. This information was from The Good Life Project podcast episode called The Art and Science of Listening with guest Kate Murphy, which I found out about via my friend JJ Ramberg's share in my Goodpods feed. Hear Emily Binder's interview with JJ Ramberg about Goodpods, the social podcast app.

2) The What: DO include an audio update with your email. Just record the email update as audio and host it at your podcast host. I saw Fundrise do a nice job of this last week. If you want help automating this process to voicify your own email marketing (to create a deeper connection with your audience), book a call with me at emilybinder.com/call.

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Adobe surveyed over 1,000 white-collar workers in the United States in 2018 and identified the nine common phrases that people find most frustrating and annoying in emails.

In order of least despised to most despised:

9."Re-attaching for convenience" (6%)

8. "As discussed" (6%)

7."As previously stated" (9%)

6. "Please advise" (9%)

5. "Sorry for the double email" (10%)

4."Any update on this?" (11%)

3. "Per our conversation" (11%)

2. "Per my last email" (13%)

1. "Not sure if you saw my last email" (25%)

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In their 2018 Consumer Email Survey report, Adobe examined at how white-collar workers use email and discovered that they spend an average of 2.5 hours per day checking their personal inboxes at work and even more time dealing with work-related emails. Considering actual productive hours are at about 2 out of the 8 at the office, this isn't good news for companies and employers.

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Data from Statista reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth for an already high volume of emails. Also, hear why Gmail created the Promotions tab (can you guess?)

Note / clarification for the audio: The estimate of 347 billion emails is per day by 2022*, not total by 2022.

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Trust me on this, I have info that will make you a better communicator and that is the crux of everything on this show. Tune in for our series that begins Monday. Here's how: Subscribe now so you can listen on your favorite podcast app and or on Alexa Flash Briefing each day next week, the easy links are at emilybinder.com/briefing. Or just search for "Voice Marketing with Emily Binder" wherever you get your podcasts. Enable the Alexa skill here then say "Alexa, news."

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Noise is a secret killer of performance. A mere 10db noise increase (e.g. going from a dishwasher to a vacuum cleaner) drops productivity by 5%. But most people don't notice because it impacts cognition, not effort. Also, noise is greater in poorer neighborhoods. This is from noise and productivity research published February 25, 2020 by Joshua T Dean from University of Chicago Booth School of Business.

Garden equipment engines were completely unregulated with respect to emissions until the late 1990s and still emit high levels of carbon monoxide, volatile organic compounds, and nitrogen oxides. In fact, gas mowers and their relatives like leaf blowers and edgers produce 5% of the air pollution in this country. If you can help reduce noise pollution from lawn equipment, especially unnecessary leaf blowers, your neighbors would be grateful.

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Motivated reasoning is a circular information processing pattern where we notice and seek out evidence that confirms our beliefs and we rarely challenge the validity of that confirming evidence. On top of that we ignore or work hard to actively discredit information contradicting our belief. In motivated reasoning, we are stuck in a loop where we never learn or become more accurate in our thinking. This concept is from the book “Thinking in Bets” by Annie Duke, an American professional poker player, author, and decision strategist. She holds a World Series of Poker gold bracelet from 2004 and used to be the leading money winner among women in WSOP history. Our internet experience, especially on social media, encourages motivated reasoning (and it's not a good thing).

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Try Brave browser for more secure browsing: brave.com. This is not sponsored in any way. I just like Brave. They also have a blockchain based ad payments platform (BAT) with tokens to reward quality content.

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Important companies founded during the 2008-2010 recession:

Airbnb (2008)

Uber (2009)

WhatsApp (2009)

Slack (2009)

Square (2009)

Venmo (2009)

Pinterest (2010)

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Voice is a universally accessible technology that is in its infancy compared to where we are headed toward ambient computing, when computing blends into the background. Find out how it should fit into your marketing strategy: book a consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/

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The practice of quarantine began during the 14th century in an effort to protect coastal cities from plague epidemics. Hear more about the 40 day anchoring.

It’s good to understand where our words originate and what they really mean. Voice recognition is about discovering who is speaking. Speech recognition is about whatthey are saying.

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Inspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this post has an unsubstantiated stat about the average American seeing "4,000 to 10,000" ads per day. There is no data to back it up.

Unfortunately, many more articles, even from quality pubs, continued to cite the stat, often times not linking to the original source but to a secondary or third source down a chain of links. That was good enough for them.

Be careful with your data. Always provide reputable original sources with years. Don't be part of the problem.

Some truth about the original query:

"Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today. About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control." - The New York Times, 2007

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In 2018, 24% of people surveyed by CapGemini said they'd rather use a voice assistant than a website.

Self-reported predictions for 2021 include:

40% will prefer voice to web.

31% will prefer voice to visiting a shop or bank branch (up from 20% saying they prefer voice to in-person shopping or banking in 2018).

-CapGemini study: https://www.capgemini.com/resources/conversational-commerce-dti-report/

Book a consultation call about updating your marketing strategy with Emily Binder: http://emilybinder.com/call

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Videos are shared 1,200% more than text and links combined - Forbes. Subscribe to this show on your podcast app or Alexa Flash Briefing here.

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70-80% of consumers avoid clicking on paid search results - via Search Engine Land, 2020. This is Day 2 of 3 - 2020 advertising stats.

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Havas research from 2019 says that 84% of consumers expect brands to create content. But where will you create it tomorrow? Day 1 of 3 - 2020 advertising stats

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Voice is the ergonomic future of marketing. More on the speed of hearing and senses here.

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Hear episode 67 of the Beetle Moment Marketing Podcast with guest JJ Ramberg, Co-Founder of Goodpods

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iOS tip: Swipe to Type is now on the iPhone. You can stop envying Android users this neat feature. But voice is still faster than typing :)

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Two top tips for promoting your podcast on social media. Here is the blog post about setting up your own Plink link (your own universal podcast 1-click subscribe link).

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Twelve is the sweet spot for the number of choices for optimal decision making, according to brain science. Follow my startup founder story on YouTube as I build a voicefirst product that will evolve communications: WealthVoice. That's right, I'm starting a business during a pandemic and a recession here in the coroneconomy. Watch my journey on YouTube: playlist here.

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The two most common listening locations for podcasts are at home and in car. At home is the most common by far. Via University of Floria and Future Media: NAB Podcast Users National Survey Report April 2019, which surveyed 2000 U.S. podcast listeners over age 18.

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Social Media Preferences for 18+ Podcast Listeners: YouTube, Facebook, and Instagram are the prime social media destinations for podcast listeners.

• 18-24 year olds prefer YouTube (4.2) followed by Instagram (3.6)

• 25-34, 35-44 and 45-54 all preferred YouTube first, then Facebook.

• Adult 55+ preferred Facebook first, followed by YouTube.

*On a scale of 1-5, 1 being not at all, 5 being all the time, we asked podcast listeners their preference levels of social media. For the total audience, YouTube was first preference followed by Facebook and Instagram.

As we are able to request podcasts by voice on more devices, we’ll see these numbers change. Actually, choices like Alexa or Siri weren’t even on the survey, so that could mean this underplayed how many people use voice to access podcasts as it is. We know that screen less searches will account for at least 30% of searches this year.

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Tech tip for working from home: In Zoom meetings, messages sent to individual people show up in the end-of-meeting transcript along with all other public messages.

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A recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic: https://www.nielsen.com/us/en/insights/article/2020/radio-is-comfort-food-as-media-consumption-rises-amid-covid-19-pandemic/

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Hear the rest of episode 66 of the Beetle Moment Marketing Podcast: Emily Binder's conversation with Audrey Hall, SVP, Product at Brightwell. Brightwell is a top payments provider for the maritime industry, specifically empowering crew members in the cruise industry to send remittances globally, concentrated in Southeast Asia.

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Watch Her Majesty the Queen's address from Sunday, April 5, 2020 about coronavirus: @RoyalFamily tweet with video of The Queen. Quoted portion:

While we have faced challenges before, this one is different. This time we join with all nations across the globe in a common endeavor using the great advances of science and our instinctive compassion to heal. We will succeed - and that success will belong to every one of us. - Her Majesty, The Queen of England

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See Scott Monty's COVID19 corporate goodwll tweet and collaborative Google Doc here. Google Fiber, you are missing a big opportunity here. Help small businesses. We don't need Google AdWords credits, we need our ISP to perform and to be generous with credits or waivers of fees when it doesn't.

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No foolin' on this briefing. Hear Part 1 of this two-part mini series on voice search shopping on Amazon Alexa. Amazon's Choice badge boosts product sales on Amazon. This was built for Alexa voice shopping.

Click here to book a consultation with Emily Binder to get advice on your business's voice search optimization.

Thank you to Katherine Prescott for reviewing this Alexa Flash Briefing! Read her review here and check out Katherine's briefing, Your Tip Of The Day: The VoiceBrew Flash Briefing which helps everyday people get the most out of Alexa.

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App recommendation to find the best podcasts and follow what your friends are listening to: Goodpods. Visit goodpods.com for more info. Tune in to Emily's interview with Goodpods Co-Founder JJ Ramberg in a couple weeks on the Beetle Moment Marketing Podcast - subscribe free here so you don't miss it!

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Get Katie Martell's email newsletter here for free. It has lots of great resources.

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Keep the brand lights on even short term sales are down. Maintain and increase affinity and loyalty through a strong and thoughtful presence during a crisis. Think long term. Example of Equinox app doing this. #COVID19

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Outfit your home office with the right gear, including backup cables so you aren't caught in quarantine without a charger, and other tech and remote work items that will deliver value. Check out this list of Emily Binder's personally tested and top recommended work from home products for productivity and health, from gadgets and webcams, to Macbook USB-c adapters, to a standing desk, healthy snacks, screen wipes, coffee and more. Shop the list directly on Amazon here. #COVID_19

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Private social network and personal travel log. We'll begin to seek more privacy and curated small friend networks online. Swarm app - it's good.

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Hear my interview with naming expert and CEO of aflow, Alison Greenberg in episode 65 of Beetle Moment Marketing Podcast.

Mentioned in this preview clip:

Kodak

Slack

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We need clear directives from strong leaders. It's a lot like your CTA (call to action). Make it short, succinct, thorough, and easy to understand. Leave no room for confusion. The U.S. federal government has failed to do this but fortunately state and local officials are instituting lockdowns to flatten the curve. #COVID19 resources and updates:

Flatten the Curve graph and viral spread simulator: https://www.washingtonpost.com/graphics/2020/world/corona-simulator/

Ologies podcast on COVID 19: https://www.alieward.com/ologies/virology

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True story about shopping at Office Depot. Watch my video about Chase Trifecta and credit card point hacking to travel for free (my hobby).

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What is the ideal length for a flash briefing? Try to keep it under one minute. See if you can get down to the true essentials. Edit your script to cut extra words. Speak briskly and confidently - that is the appropriate pace for the medium of briefcasts especially on Alexa Flash Briefing.

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Hear Emily's interview with Jason Fields from Voicify on Beetle Moment Marketing Podcast episode 64. Get the multimodal voice design guide - free PDF download here.

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Play part 1 on time and technology etiquette here. Time is the ultimate non-renewable resource. Let's talk about lateness, meetings, business, personal, texting, and etiquette. It's about how you make people feel. #emilypost

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"People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” - Seneca

When we respect others, one of the best ways to show this is to respect their time.

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Google Featured Snippets are a great way to be featured in typed and spoken search results. A Featured Snippet on Google is what Google Assistant typically reads aloud as the best answer. Case study and results: I was able to become featured (Google's best / top result in the special box) for the search "voice marketing" by making certain strategic changes to this blog post which includes the definition of voice marketing. Want marketing help with your SEO or voice search strategy? Book a call with Emily Binder here.

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What makes a successful product landing page doesn't really translate to voice experiences like Alexa Skills or Google Actions. What do you do?

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Novelty vs familiarity and your brand. The number one most used word in advertising copy is “new”. We love novelty, we like to hear the newest episode or read the newest article. It's called "NEWS" after all. But we actually also love familiarity. In fact, we are hardwired for it. Humans like to maintain the status quo because it was evolutionary a safer bet for us. How can you use this to your advantage?

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Many leading global brands from BMW and BBVA to Hilton, MasterCard, Porsche and more have had the sound of their brand created by amp, a sonic branding firm based in Munich, Germany. Emily Binder spoke with amp Global CEO and Founder Michele Arnese about the importance of sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of Beetle Moment Marketing Podcast. Listen to episode 63: Michele Arnese.

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Full episode

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"Amazon’s dominant position in the U.S. smart speaker market will continue thru 2021, with rivals like Google and Apple only making slight dents in Echo market share." Via @eMarketer new report. Smart speakers matter but voice devices go far beyond just these stationary assistants. See tweet with eMarketer source article here.

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This is a must watch program and it's free on PBS: Amazon Empire - The Rise and Reign of Jeff Bezos

Scott Galloway live tweeted the program.

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Voice marketing involves voice search, which is predicted to account for 30% of searches this year (Gartner). Get help with your voice strategy today: book a consultation at emilybinder.com/call

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Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking?

Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastly, pay-to-watch advertising - is it the future revenue model for streaming? Hear our conversation at thebeancast.com

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Traditional display advertising is obsolete (see YouTube pre-roll video ads). There's a better way. Look at the gaming industry with Fortnite's collaboration with Marvel and Star Wars. Players can simply use the characters from these respective brands across gaming devices without ever interrupting play. This exemplifies a better framework for building brands and engaging customers. Imagine what a non-advertising but content driven approach could do for building fans of your brand or service. Want help with your strategy? Book a marketing consultation with Emily Binder at emilybinder.com/call

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FaceTime and screens evolve the narrative in the Apple TV+ show The Servant. This produce placement is quite natural and helpful to the storytelling and mood, though some viewers find it a bit on the nose.

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There are 850,000 podcasts, up from 750,000 a year ago. There are 30 million podcast episodes as of January 2020, according to Apple Podcasts / iTunes. Source: https://www.podcastinsights.com/podcast-statistics/

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Takeaways from Delta dinner for customers in Austin. #SkyMilesLife stayed tune for possible Youtube collab... And ICYMI check out my #1 YouTube video on American Express Platinum Authorized User Benefits

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This strategy hasn't really taken shape yet. For now Amazon is rounding up followers of @alexa99. Also, @alexa is a real person, separate, and is probably tired of being mistakenly tagged. Subscribe free to this show anywhere you listen.

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Here is the final part of the LinkedIn "I'm not vouching" story that is a teachable moment about supporting and sponsoring women, which helps men and women and our economy and our businesses.* Here's the audiogram of the Super Bowl briefing about sonic branding. * Also, don't be a party crasher on a social media conversation where you jump in and self-promote. * Universal link to share your podcast: Plink

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Women are 54% less likely than men to have a sponsor in the workplace. This is a major problem in women's ability to advance. Mentors can't help here - you need someone senior with power to advocate for you. Tune back in tomorrow for the rest of the LinkedIn "I'm not vouching" story.

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Sponsorship and Mentorship - women's careers. Tune back in tomorrow for the LinkedIn "I'm not vouching" story.

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RBC Capital Markets predicts that voice shopping on Alexa alone will generate $5 billion in revenue for Amazon in 2020, via Vox. Key:* multimodal (voice + visuals) * ranking in spoken search results * CPG and grocery need to play here

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Super Bowl LIV ads: which brands were heard? Lots of commercial music - borrowed pop culture. Who is creating new culture? Example: I tweeted:

It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall triggers. #brandbowl #sbads

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Google wants the brand to have to buy a search ad. They don't want you directly emailing your customers because they don't make money off that. I offer two types of consultations to answer to all your voice marketing questions. Visit emilybinder.com/call to book one of the open slots this month.

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Voice - smart speakers in particular - and the Standard Technology Adoption Life Cycle. We're securely in the Early Majority segment today.

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If you're at National LINC, join us in the Power of Voice space for my talk at 1pm today: 3 Ways Voice Technology Will Impact Your Business in 2020. #NationalLINC

How will voice technology impact RIAs and financial advisors?

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"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

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"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

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35.8% of millennials use voice enabled digital assistants at least monthly. Via eMarkter. Katie McMahon from SoundHound calls the next generation Gen V for Voice. Book a voice marketing strategy session at emilybinder.com/call

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Voice shopping, est. $35 billion market this year (2020)

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Dani Fava tweet stream about Dunkin' Donuts app used to avoid interactions with people (funny).
Quiet by Susan Cain is the best book about introverts and extroverts
Book a call with Emily Binder to discuss your voice marketing and sonic branding
Millennials range in age from 24 to 39 today (born 1981 to 1996) - and have more differences than they have in common
Sonic branding and IVR phone systems are an important part of voice marketing strategy

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AI will add $16T to global GDP over next decade. Much from automation, much from voice. -PwC

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Emotion drives purchase decisions. Book a consultation with Emily Binder to make your marketing strategy emotionally effective.

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Don't throw business cards at a room full of people. That's what cold LinkedIn requests from strangers without a message equate to. LinkedIn connections should signal at least a small stamp of approval by association. Social proof is baked into the platform. “Trust” once was, too. I don’t accept low effort 1-click connection requests from strangers without a personalized message. Use the Follow feature if you really want to see my posts. See tweet

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Why music, voice, and the limbic brain make customers like you or your brand. This is voice marketing. Book a strategy consultation with Emily Binder.

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Timeshifter is an app that can help you avoid jetlag while traveling.

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Multimodal experiences are your opportunity to revolutionize the future of retail, but how can you best deliver on these experiences? @emilybinder shares how in her Wednesday session at @ProjectVoiceAI. See you there! #VoiceFirst #AI #ProjectVoice

-tweet from Applause

Book a one-on-one 50-minute marketing strategy consultation with Emily Binder: emilybinder.com/call

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If you hand kids a coloring book without lines and walk away, your walls will be covered in Sharpie. :) This is kind of what's happening with Alexa Skills. Though I predict it will get cleaned up as the platform matures. Amazon is not used to managing content nor being a distribution platform for news like with Flash Briefing. Lots of opportunity here, improvement will come.

We'll talk about Alexa junk Skills + more today Tuesday 1/14/2020 at Project Voice in Chattanooga. I am on the panel with:

Steven Arkonovich
@nickschwab
@marktucker
@SarahAndrewWils
@bmetrock

at #AlexaDevs Ethics Roundtable at 5pm @ProjectVoiceAI

Here is the Project Voice agenda for 1/14/2020.

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Voice technology provides more applications for sonic branding. Sound is processed in the emotional limbic brain.

Hear Emily Binder speak about the importance of sonic branding for finance and banking companies on Thursday 1/26/2020 at Project Voice, 2:20pm, Session #445!

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Read Dani Fava's article on TD Ameritrade Institutional: Every advisor should have a podcast

ICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses: TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava

The advisory business is probably one of the last businesses on earth that relies mainly on referrals. And, a referral is hard to come by. But, recommending a podcast is easy. I have recommended several advisor podcasts to friends and family. And, I've tweeted about several podcasts. To me, recommending a podcast is a soft referral. And, listening to a podcast is a soft interview. Having your voice available to the public can be a good thing. -Dani Fava

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In three minutes twice a week, this briefing will give you insights, news, and tips about marketing and innovation, often with a focus on voice marketing. This award-winning mini podcast and Alexa Flash Briefing is hosted by Emily Binder, Founder of WealthVoice and Chief Strategist at Beetle Moment Marketing. Emily talks about emerging technology and what these developments mean for brands, customers, and culture.

It's easy to listen:1. This show is available as a podcast on all the major apps from Apple to Spotify and more. 2. Enable the Alexa Skill called Voice Marketing with Emily Binder, and then say "Alexa, Flash Briefing" on your smart speaker or in the Alexa mobile app.

Learn more and subscribe free anywhere: emilybinder.com/briefingFollow Emily on Twitter: @emilybinder

Enjoy the show? Please leave a review on Apple Podcasts or rate our Alexa Skill!

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Get your ticket to SkillSetters Flash Networking at Project Voice - January 14, 2020 at 6pm in Chattanooga, TN

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People and businesses signal their worth overtly or covertly. Your people will see your signal.

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Samsung Selfie Keyboard is a parlor trick. This will not "eat" the keyboard. See tweet about this CES technology.

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Tip from Emily on how to make a better Alexa Flash Briefing.

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The Instagram user base mostly had no idea that Facebook owns IG. Now "From Facebook" greets users when they open Instagram. Who does this benefit? $FB but not Instagram.

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Podcast to listen to for more about the future of voice: 052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1 (he coined the term #voicefirst)

Daniel Crosby posted this the other day:

Philospher Jacques Derrida thought we should seek out states of “aporia” or impasse/puzzlement.

‪Basically, if you’re not confused you’re not being challenged enough.

Follow Dr. Daniel Crosby: @danielcrosby

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Put your first initial and last name on the next credit card or account you open. Throw the trackers off. :)

Topics:

Marketing lists

Digital footprint

Big data

Identity theft

PII

Credit cards and bank accounts

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Thank you Dani Fava for this great tip: don't leave a balance in Venmo. Why: It's not FDIC insured. And you don't earn interest.

Also, it's bizarrely social by default. Anyone remember privacy?

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SkillSetters Premiere Event is January 14, 2020 at Project Voice in Chattanooga! Join us for speed networking with the 50 Alexa Skill and Flash Briefing creators. Space is limited to just 50 attendees. Grab your ticket now! Register at bit.y/flashmeet

With your ticket, you'll get:

Cocktail & appetizer
Free signed copy of Bradley Metrock's Alexa book, sold out on Amazon
Digital Swag Bag worth over $150 including freebies and promo codes for valuable voice marketing tools
Participate in our flash networking (everyone gets a 1 minute pitch to promote their Skill or Flash Briefing)

Event details:

Join us at the official Tuesday night event at Project Voice:Increase the discoverability of your Alexa Skill or Flash Briefing live at #SkillSetters premiere cocktail & networking hour!YOUR HOSTS: SkillSetters and Finalists for the Flash Briefing of the Year Award:-Emily Binder (Voice Marketing with Emily Binder)

-Daniel Hill (The Instagram Stories)

-Amy Summers (The Pitch with Amy Summers)

With featured guest Bradley Metrock, host of Project Voice

WHO SHOULD ATTEND:

People who have an Alexa Skill or Flash Briefing.

WHAT IS IT:

You’ve heard of speed dating? Get ready for Skill Flash Networking!

This event is the last of the day on the official Project Voice agenda and we have an incredible value-packed evening planned.

Space is limited to 50 seats. You will have 1 minute with each person in the room to pitch your Alexa Skill or Flash Briefing.

BENEFITS:1. Increase your Skill's following and 5-star reviews 2. Hear expert tips on maximizing awareness of your Skill from three top #SkillSetters in Voice 3. Get real time, face time with Bradley Metrock, founder of Project Voice and author of “Amazon Alexa: More Than Just Weather & Music" 4. FREE signed copy of Bradley's book, sold out on Amazon! 5. FREE Digital Swag Bag featuring a year of complimentary Pro access to top voice marketing tools and podcast/RSS hosting, valued at over $150!

FOOD & DRINK:

Enjoy appetizers and welcome cocktail of your choice at The Public House

VoiceFirst #ProjectVoice #VoiceTech #AmazonAlexa #Alexa

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Get email updates when we publish new podcast episodes or blog posts. Usually 3-4 total emails per month. Sign up at beetlemoment.com/email. We will never share your information.

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Voice is progress. Friction is normal.

Credit: Rick Myers: "You could call texting on a flip phone's tactile keyboard friction too. It was progress. You can't spark a flame without friction. ;-)"

Credit: Roger Dooley for his idea of "the 20th century hangover" from his appearance on Six Pixels of Separation with Mitch Joel

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Beetle Moment Marketing Podcast new trailer

1-click subscribe anywhere

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Here is a little marketing audience / customer persona research tip: check out an Alexa Skill and see the “customers have also enabled” widget. This tells you the overlapping interests of people engaging with a certain brand or product.

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In your Instagram or Twitter bio: Stop tagging everyone in site. Add value. Maximize your use of limited characters. Don't confuse users with multiple outbound links (other profiles that are @ mentioned or tagged).

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Get the Flash Briefing: Voice Marketing with Emily Binder (Alexa Skill)

Subscribe in your favorite podcast app

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Alexa holiday gift guide with 3 product reviews - gifts or stocking stuffers

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Get the most out Alexa with Katherine's free email newsletter at voicebrew.com

Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here.

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Hear Mitch Joel's interview with Seth Godin, episode 700 - Six Pixels of Separation <-- fantastic interview about what makes a great podcast and how we should approach podcasting. For one thing, podcast advertising is a ridiculous old hat model. I agree.

Seth Godin hosts Akimbo, a fantastic podcast I never miss.

Retweet my insights on their insightful interview.

Subscribe to this Alexa Flash Briefing or get it on your favorite podcast app here.

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Listen to Voice Marketing daily briefing everywhere: on Alexa Flash Briefing or your favorite podcast app

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Unicorn, e-scooter startup from co-creator of Tile, shuts down with no money for refunds. They blame the fact that they blew all their money on Facebook and Google Ads. This is not a parody, this actually happened. News story: https://www.theverge.com/2019/12/7/21000094/unicorn-electric-scooter-shut-down-refund-tile

Mentioned: Vooza is a hilarious startup parody video series. The Unicorn story seems like it came from Vooza, but sadly it didn't.

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Hear this briefing on your favorite podcast app: Voice Marketing with Emily Binder or:

Subscribe free on Alexa Flash Briefing here then say, "Alexa, news."

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Daniel Crosby's podcast is Standard Deviations. Check out the episode The Four Pillars of investor Psychology re: cable TV news. (Brain tip: don't have it on in your office if you're financial advisor.)

Crosby's book is a NYT bestseller and great read, get it here: The Behavioral Investor

Subscribe free to this daily briefing on Alexa Flash Briefing or your podcast app.

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If you can't addict people to your app (like Instagram) you have to entice them another way.

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If the voice assistant can't answer a search query, it's worth creating a voice experience (Action or Skill for example) to answer it. Like the Google Actions that check the price of gold.

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The Contract for the Web: Most tech cos are in for a better safer internet. Not Amazon, yet.

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New episode - listen to The Beancast here

PANELEmily Binder, Founder/Principal, Beetle Moment Marketing

Wendi Cooper, DTC Consultant/Podcaster, WendiCopper.com

Mitch Joel, Author/Speaker/Podcaster, Six Pixels Group

Bob Knorpp, Host, The BeanCast

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The current app paradigm is distracting and not very intelligent. Something better is coming: contextual cards, push notifications, personalized and rich information.

From pull to push. Voice assistants will obviously play a big role.

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After three years of sales, Apple has sold 61 million pairs of AirPods on a cumulative basis. During the first three years of sales, Apple sold 60 million iPhones. Pow! #voicefirst

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QR codes will give way to voice experiences.

Subscribe to the Voice Marketing podcast / Flash Briefing anywhere.

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Here is the tweet where I posed the question: What is the difference between confidence and arrogance?

Credit to Ron Lynch for the initial question.

Subscribe free to the Voice Marketing briefing on Alexa or your podcast app.

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Digital marketing... is that like www?

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Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing, and all branded audio including sonic logos, audio marks, and IVR phone systems. An evolution of search engine optimization (SEO), voice search optimization (VSO) is an important aspect of Voice Marketing wherein brands, products, and services optimize content to be found through spoken searches.

Read more: Definition of Voice Marketing

voicefirst

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My tips from IM Party Austin (11/14/19)

Google Featured Snippets

Flash Briefing

Trinity Audio

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Equinox: is it a good value? Or are we paying Bergdorf's prices for a Nordstrom experience? Thank you Heidi for the updated analogy.

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Inspired by Daniel Crosby's book "The Behavioral Investor"

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The best briefings live everywhere. How to hear this briefing easily:

https://emilybinder.com/flash-briefing/

Subscribe free to this briefing anywhere

1-click enable this briefing on Alexa

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Voice control in OS Catalina
Voice Natives are the new Digital Natives
Demands a lot of CPU but worth experimenting to learn voice commands for total voice dictation
It's better than your typical Siri experience

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1-click enable this briefing on Alexa

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Evergreen podcast how-to idea inspired by Michelle Excell

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Featuring a quote from Daniel Crosby's book "The Behavioral Investor" - a look at how psychology should inform the average investor. Grab your copy on Amazon here.

Our brains are hardwired to be lazy. Sound is the fastest and easiest sense to process. You'll reach your audience with less mental friction if you use voice.

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Guest: Kate O'Neill, The Tech Humanist. Hear the full interview on Beetle Moment Marketing Podcast ep. 56: https://beetlemoment.com/podcast

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Doug Busk said his Facebook profile is like the white pages. Don't expect to reach him there - it's as likely as walking into a Starbucks in Chamblee, Georgia and hoping he's there.

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Doug Busk said his Facebook profile is like the white pages. I get that. Me too.

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Voice Controls for new Mac OS

It's like Joanie (Anna Paquin) in The Affair with her cool tech.

Start playing with it, learn it. Voice natives are coming.

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The intersection of voice-first technology, AI, and money:The Voice of Money

Manhattan

Tuesday 10/29/19

Agenda: https://www.voiceof.money/

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Mood and Productivity App Recommendation: 3 of 3 - We Croak App

WeCroak.com

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Mood and Productivity App Recommendation: 2 of 3 - Forest App

Forest App: forestapp.cc

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Mood and Productivity App Recommendation: 1 of 3 - Pocket App

Credit to Dani Fava getpocket.com

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Guest: Amy Hoover - Talent Zoo, career and hiring expert. Clip from podcast interview: 055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover.

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Amenities at apartment buildings are for the brochure and tours. They aren't the living experience. Job offers are the same. Look closer. Ask questions. Forget the flower beds and the business center: ask for a bigger, nicer unit with a view. This is a metaphor for your job offer.

Did you know that $7.7 billion in 401k funds was abandoned or forgotten by Americans in 2015? Yikes. Don't be part of that statistic.

Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you're young compound into a huge difference in your eventual assets over time.

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Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you're young compound into a huge difference in your eventual assets over time.

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Future of Voice Assistants- Ep 54 clip about Echo Frames - Katherine Prescott, VoiceBrew

Multimodal on the go with Echo Frames: no more phone grabbing?

Hear the full episode here - about: One or Many Voice Assistants?

Guests:

Dave Kemp

Katherine Prescott

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Future of Voice Assistants- Ep 54 clip

Hear the full episode here - about: One or Many Voice Assistants?

Guests:

Dave Kemp

Katherine Prescott

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Nationwide will give away 1 million free Echo Auto devices. This means 2 million Alexa users in their cars and I'd say news is a pretty big use case. Flash Briefing audience grows again.* Subscribe to this Flash Briefing in any podcast app. * Enable this Flash Briefing on Alexa.

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"We bought the index and went golfing" - hehe. See tweet for more context.

The globally diversified, small/value tilted Dimensional Equity Balanced Strategy Index beat the S&P 500 Index by around 300 bps/yr for last 1/2 century resulting in more than 4x greater wealth

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How to be a good podcast guest - etiquette

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All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it.

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TIME 1982

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You need a website

You don't need the Yellow Pages anymore

20 years pass

...

You need voice

:)

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Should you hire voice talent or rely on Google or Alexa's default voice?

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New sonic branding for this Flash Briefing is live! Audiobrain is the premier sonic branding firm. More about this process and why it's important coming soon! Will interview Audrey Arbeeny on the podcast in October.

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Preview clip from new podcast interview with Brian Roemmele, The Oracle of Voice. Click here to hear the rest.

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New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now.

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Now you can stop a timer on Google Assistant by simply saying "Stop" instead of "Hey Google, stop." This is a small but mighty improvement!

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OpenTable, I love what you're trying to do with Duplex but you're only halfway there with this Google Action.

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Hear Bob Stolzberg on Beetle Moment Marketing Podcast Episode 51! Open in your favorite podcast app at bit.ly/playbeetle.

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In doing research for my upcoming talk about Flash Briefing for financial advisors at Citywire RIA in Austin (October 2, 2019), I came across this fun stat related to SEO for financial advisors:

Search Google for "financial advice" - you get 1.03 billion results
Search Alexa Skills: there are 10 results (and the top two are skills we built for Josh Brown and Ritholtz Wealth Management).

You do the math. :)

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Brevity, levity, and familiarity are what make a great Flash Briefing.Hear the rest of the podcast with Dani Fava and Emily Binder here

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Why get on a "teenager" platform like Twitter, they asked? Now Twitter can move markets. Voice is similar. Be early to learn.

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Hear the full episode with Dani Fava

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Voice assistants in the connected car could be a boon for billboard advertising.
Billboards should have 5 words or less.
Instead of putting a URL on a billboard, we'll see instructions to ask the in-car voice assistant.

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We can only hold up to four ideas at a time. Don't drone on. Make a point and turn over the floor. This is conversation.

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CBS Sunday Morning segment about dairy industry showed dairy farmers angry about use of "milk" term for plant based milks. Apparently consumers are confused about what "real" milk is. Some even think almond milk is cow's milk infused with almonds. (Really?)

Get on the right side of history. Dairy is not sustainable. Plants are. But moreover think about progress for the past couple centuries. It always hurts some industry. That's natural.

See tweet

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Personalization is coming. That's AI.

Nike shoes on Amazon - what is the default? Men's shoes. Why? Amazon knows better.

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Voice search sends local customers to your door. Working to appear in voice search results is crucial for local businesses like retail stores, restaurants, banks, and salons.

“People often use voice search because they’re in their car and their hands are busy, and they’re looking for food, things to do or an item to purchase.” - Newton

One simple tip: make sure your Google My Business listing is current and complete.

Learn more and get help optimizing for local business voice search at beetlemoment.com

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Source article from WSJ: Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled Products

Just like tech companies that have struggled to tackle misinformation on their platforms, Amazon has proven unable or unwilling to effectively police third-party sellers on its site

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Dave Isbitski - Podcast Guest - episode 48 preview

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Dave Isbitski - Podcast Guest - episode 48 preview

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Dave Isbitski - Podcast Guest Preview

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Optimize for voice technology or be like a pinch and zoom site on mobile.

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CPGs need a voice strategy. The new ecommerce.

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AirPods: 50% revenue is replacements

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Stuff I like:

Swannies (Swanwick sleep blue light blocking glasses) - watch my Swannies review video. Buy your own Swannies with my link for better sleep and productivity (using my link lets Swannies know I sent you and this helps support my podcast - thank you!)
Standing desks (ergonomic products) - I love Ergodriven for desks and
Three Reasons a Standing Desk Will Save Your Life
Trinity Audio - my new favorite tech tool / gadget: you can turn your blog readers into listeners. A win-win for content creators and your audience! trinityaudio.ai

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40% of consumers will shop with the help of smart speakers 3 years from now. - 2018 stat via VoxxUp
We can't predict accurately when the growth curve approaches Singularity-like speed
Voice shopping will move faster than you think.
Winter of voice coming?
That inaccurate and widely used "50% of searches will be done by voice in 2020." - Comscore - probably not that many - yet.

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Hear the full episode about NLP with Corina Frankie here.

Are you asking questions the wrong way?

Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.

NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP Practitioner. #voicefirst

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Hear the full episode about NLP with Corina Frankie here.

Are you asking questions the wrong way?

Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.

NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP Practitioner. #voicefirst

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Twitter has mobile in its DNA. That's why it's successful. Voice will take that single screen and put it in the air - everywhere.

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Make your voice app / action/ skill play well with your other content.

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All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn't easy. But you should try it.

Click here to enable this Flash Briefing on Alexa, then say "Alexa, news."

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Hear my interview with Dave Kemp on the Beetle Moment Marketing Podcast:

https://beetlemoment.com/podcast/2019/8/12/045-hearables-and-the-future-of-audible-social-media-dave-kemp

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What will 5G do to our health?

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Streaming music SEO:

How do new artists get found on Spotify in the U.S.? Trigger cities abroad.

Toronto

Paris

Buenos Aires

etc.

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A lot of fun and games until somebody gets CREATIVE!

Mentioned:

Get Urgently Roadside Assistance Alexa Skill <-- now that's cool.

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Where's the pie?

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This is not a paradigm shift. Not yet.

Amazon - Alexa Advertising for Skills

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Full show notes and web player for conversation between Emily Binder and Melanie Scroggins.

Topics:

SpokenLayer community and low rates for voice actors
Larger conversation about how we view talent and the important guidelines we can write together to make the #voicefirst world a better place.

1-click play or subscribe

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Should brands hire voice talent or use Alexa's voice as default for custom skills?

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quartet.agency

a global creative tech collective

Follow on Twitter @quartetagency

Follow on Instagram @quartetagency

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More than one-third of brands expect to have a voice app by 2020.

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Some media is meant to be passively consumed. Other media is for active consumption - interactivity. Where does voice fall?

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Where is this ubiquitous VA?

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Subscribe to this Flash Briefing on your native podcast app here

http://bit.ly/voiceflash

I'm owning the voice terms on bit.ly, man.

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Subscribe to this Flash Briefing on your native podcast app here

Event agenda and info: Voice Summit https://www.voicesummit.ai/

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Get the Voice Marketing Flash Briefing on Alexa:1) Click "Enable" here: http://bit.ly/beetleflash

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Buy the book: CTRL ALT DELETE by Mitch Joel

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Get the Voice Marketing Flash Briefing on Alexa:1) Click "Enable" here: http://bit.ly/beetleflash

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Get the Voice Marketing Flash Briefing on Alexa:1) Click "Enable" here: http://bit.ly/beetleflash

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Listen to my interview with Wendi Cooper here

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https://beetlemoment.com/podcast/2019/7/14/042-wendi-cooper-how-marketing-is-failing-the-modern-mature-consumer

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It's not about making people pay, it's about letting them pay. This was Amanda Palmer's TED Talk. Same thing with Tara Brach's wonderful simple podcast.

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Amazon Pay - big growth. $252.00 average cart.

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Report here

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Alexa, ask Perry Ellis what should I wear to a wedding?

Ask Perry Ellis Alexa Skill

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Rent The Runway Is The Second Woman-Led Business This Week To Be Valued At $1 Billion

Do you see why convenience and being lightweight is so powerful? What does this mean for voice - totally uncluttered but clearly with discoverability challenges?

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You'll see voice reader plugins / apps at the top of most blogs and websites within a year.

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Here's the problem with a money-first mindset when it comes to customer service. It ultimately doesn't get your more revenue.

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Jim Harrison quotes on the Fourth of July.

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Don't think of voice as a new place to make the same old apps but with sound. Make something new.

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Clip from newest episode of Beetle Moment Marketing with guest Phoebe Mroczek

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Don't podfade!

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Flash Briefing takes the best of podcasting and makes it short and hands-free. Powerful medium. Early days.

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Does this analogy make sense?

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There are 20.5 people per active website, there are 43,918 people per voice app. -Voicify (thank you Jason Fields)

But that’s about to change. Don't snooze on this. Visit beetlemoment.com to reach out for a consultation.

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Stats via Soundhound

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Enjoy a retroactive price hike when you cancel.

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How do people listen to podcasts?

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How many podcasts are there?

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Hear my interview with Katherine Prescott, Founder and Editor of Voicebrew.

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Click here to get Speechify app (human quality text to speech powered by AI).

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Listen to the new BeanCast about Amazon advertising, Mary Meeker's report, and more.

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Alexa's algorithm - part 2.

Keep all marketing channels that are effective working in concert.

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Junk skills

Kinks in the algorithm will get resolved - the ecosystem is just young right now

Flash Briefing is undervalued - keep an eye on the Alexa app. It'll get featured again.

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My money is on audio.

Topics:

Spotify acquired Gimlet and Anchor

Apple Podcasts and AirPods

Television is dying

“Spotify is still a distant second to Apple in podcasts, but they are growing fast,” Thompson wrote. “Just as importantly, Spotify already has a strongly growing advertising business […] that it can extend to podcasts. Anchor provides a way to capture new podcasters, leading them either to Spotify advertising or, in the case of rising stars, to Spotify exclusives.” -Anchor is Spotify’s best bet to beat Apple for control of your ears

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What's wrong with our money culture?

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The start-up enables contactless digital transactions on mobile phones, card swiping machines, automated teller machines and other payment-enabling devices.

It also offers software updates on regular intervals.

ToneTag, which already has an existing partnership with Mastercard, is in the process of integrating its technology, which uses sound waves to transfer data, with the Amazon platform.

-ToneTag raises up to $10 million from Amazon, Mastercard, others

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Hear the rest of my interview with Phoebe Ohayon from Voice Branding (Netherlands) - click here.

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What can I say? I'm sensitive to sound.

Mentioned:

Tribal Leadership book by Dave Logan (see: stage 2, stage 3, stage 5 "tribe" like Zappos)
Equifax breach and lack of communication
PR crises and #adfail5 from Bob Knorpp's BeanCast

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See my tweets about Caterina Fake's recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show.

The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into anything you want it to be. In real time.

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You can't advertise on Alexa, but you can sponsor a Flash Briefing. And it's a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here's the TD Ameritrade for Advisors (institutional) briefing I mentioned. Dani Fava headed up creation. She's on it. Being early is powerful.

Think about a briefing that will serve your niche audience. On-demand audio - or briefcasts - are so much better than email marketing. Go west!

A few points:

Podcast ads work - host reads are intimate and effective
Native content and sponsorship works
Podcast with more comments on this coming soon. Subscribe here so you don't miss it: bit.ly/playbm
Gartner estimates 30% of searches will be done by voice in 2020 (Comcast says 50% but that's been debunked)

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An Alexa Skill Will Change Your Flat Tire as Urgently Shows New Path to Voice Commerce and Roadside Assistance

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Visit briefcast.fm, the first and only vetted network of the best Flash Briefings.

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We don't understand each other all that well...

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Guest: Robert Binder

Hear the full podcast

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Guest: Robert Binder

Hear the full podcast (episode 36)

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Music credit: Elderbrook - Talking

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Napoleon was seductive by not appearing at the theatre too often. Maybe we should do the same.

Book mentioned: The Art of Seduction by Robert Greene

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You won't be making your own calls to customer service for long.

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Here's the interview with David Isbitski, Alexa Evangelist, on the Voicebot.ai Podcast.

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Guest Mark Cuban talks with Bradley Metrock on This Week in Voice Season Finale. Message: Go build Alexa skills. It's easy. Anyone can do it.

Takeaway: we are done with walled gardens. Technology is for everyone. That's #voicefirst.

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There's an upside to Facebook's awful repeated privacy breaches.

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Music credit: Queen - Radio Gaga

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Music credit: Steely Dan - FM

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Amazon / Kohl's Returns - news here from BI

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Part 2 of 2 - here's my guest host Flash Briefing from The Instagram Stories

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Part 1 of 2 - here's my guest host Flash Briefing from The Instagram Stories

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Remember how you had to get up to change the channel? Remember typing?

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Music credit: Dusty Springfield - Son of a Preacher Man

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Music credit: Fleetwood Mac - "Gold Dust Woman"

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I meant to say I'll be on Daniel's briefing, The Instagram Stories, Saturday and Sunday (not Friday and Saturday).

Click here to enable The Instagram Stories - and tune in this weekend.

Mentioned: Miki Agrawal, creator of THINX and Tushy Bidet

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Podcasting is crowded. Flash Briefing is next.

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Melanie Touchstone asked on LinkedIn: Are we more emotional/critical with voice technology than we are with others? Do we personify the Siris and Alexas of the world and thus unconsciously expect some kind of anthropomorphic result?

Yes, I think we have higher expectations for voice than other technology.

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See the Bloomberg Opinion article here

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Hear the rest of this episode: Beetle Moment Marketing Podcast episode 34 show notes and web player (6 minute episode)

Podcast:Listen or subscribe to the podcast here with 1 click: http://bit.ly/playbm <-- NEW universal smart link to 1-click open the podcast in your native player

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Music credit: Bear Hands - I Won't Pay

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Music credit: Warren Zevon - Lawyers, Guns, and Money

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Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).---> Enjoy this briefing? Please leave a review on Amazon!

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Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).---> Enjoy this briefing? Please leave a review on Amazon!

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Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).---> Enjoy this briefing? Please leave a review on Amazon!

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Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen).---> Enjoy this briefing? Please leave a review on Amazon!

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Hear the rest of the Top Five Flash Briefing Tips in Emily's interview with Daniel Hill (17 minute listen) - listen here.

---> Enjoy this briefing? Please leave a review on Amazon here.

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Prince - "Kiss"

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Weekend edition begins - Radio Beetle

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Announcement: from now on, the weekend Flash Briefing will be Radio Beetle. Music and Easter eggs. Enjoy.

Music credit: Atmosphere - "Don't Forget"

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Here's my tweet with the Business Wars Daily podcast that inspired this briefing about 996, the 9am-9pm, 6 day week liked by Alibaba CEO Jack Ma.

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Why a scripted podcast is more powerful than the same script published as text.

Great scripted podcasts mentioned:

Freakonomics
Hidden Brain
Akimbo with Seth Godin
Trailblazers
You Must Remember This
Business Wars

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Thank you!

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Contractors often mean savings, even when they appear to cost more. Contractors are like the bulk bins at the grocery store: buy only as much as you need, and don't pay extra for packaging.

And when they're remote, that's the equivalent of Amazon Prime Whole Foods delivery.

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Poor audio hurts the brain faster and more annoyingly than poor visuals. We will avoid noise and cacophony at any cost. We can look at a crappy website much longer than we can tolerate poor audio.

Sonic branding is important.

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Flash Briefing is the easiest way to reach your audience daily. It requires no break in their routine, no invocation to remember. It's like Apple News vs a branded app in the back of someone's phone.

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Why the office is so cold.

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Amazon patented the 1-click buy. It removed friction from online shopping.

Voice is the new 1-click.

Click is already becoming skeuomorphic (a design throwback, in short, like "roll the window down" or "rewind the tape."). Instead of 1-click, try "1-speak."

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"To remove individual recordings, open the Amazon Alexa app on your mobile device. In the sidebar, select settings, and then history. This pulls up a list of all the requests you’ve ever made of Alexa. You can even select them to hear the actual recording, if you please. But say that you were embarrassed to have asked to hear Paul McCartney’s “Wonderful Christmastime.” Selecting that request will also pull up an option for deleting the recording. Tap or click on it, and it’s like it never happened.

To wipe Alexa’s entire catalog of your requests, visit the Amazon Connect and Devices website, a great resource for any of your Amazon associated gear, including Kindles. From there, select the “Your Devices” tab, then your Amazon Echo, then “manage voice recordings” and delete everything. And there you have it — a spotless Echo, full of nothing."

-http://time.com/4186673/amazon-echo-alexa-delete-recordings/

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The media is freaking out about Alexa privacy, but here’s the truth

by Katherine Prescott, voicebrew.com

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We process sound 10x faster than the blink of an eye. Your customers like fast and easy. That's the power of voice.

voicefirst

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This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are.

Alexa SEO - let's not make this a dumpster fire like the rest of the internet.

Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer, spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst. We want a voice space with LESS garbage & black magic. Do better.

Click to retweet me (@emilybinder) on this

About: "@SpokenLayer is the leading provider of voice-driven media for virtual assistants and connected devices". Leaders don't brute force clog platforms with junk in order to rank. Please stop: this makes a poor UX for everyone on @alexa99. #voicefirst

Click to see the tweets and retweet or comment on Twitter

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This is some black hat internet marketing garbage and I'm calling it out. I don't care who your clients are.

Alexa SEO - let's not make this a dumpster fire like the rest of the internet.

Spammers and squatters are creating junk skills on Alexa. I've seen one group, @SpokenLayer, spamming a bunch of search terms. Pics: some of their junk skills in finance space. Not cool and not #voicefirst. We want a voice space with LESS garbage & black magic. Do better.

Click to retweet me (@emilybinder) on this

About: "@SpokenLayer is the leading provider of voice-driven media for virtual assistants and connected devices". Leaders don't brute force clog platforms with junk in order to rank. Please stop: this makes a poor UX for everyone on @alexa99. #voicefirst

Click to see the tweets and retweet or comment on Twitter

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Listen to Tara Brach's guided meditations for serious wisdom.

Search for Tara Brach on Apple Podcasts or any podcast player.

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Grab the 2019 smart speaker consumer adoption report here (from voiceboit.ai and Voicify)

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Don't follow anyone whose content doesn't align with your goals for how you spend your time and the information you let in. And don't apologize for cleaning up your feed.

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“If there was one thing I could do to help women advance in business, it would be for the US to have a mandated paid maternity leave. We are the only developed country in the world that does not. It's effing nuts.” -Sally Krawcheck ⁦@Ellevest⁩

Via:

The Fed, an Interview With Sallie Krawcheck, and Stocks We’re Watching

We are one of two countries in the world that do not. That's effing, effing nuts, and just sort of cruel, quite honestly. We're the richest country in the world. We say we love mothers. We say we want the economy to grow. And yet we have no mandated paid family leave. No wonder we've seen a decline in the percent of women in the workforce over the past few decades, which hurts our economy, keeps us below the growth rate that we could achieve. All for the view that this is some unbearable expense, that we will have women out of the office for X number of weeks when they have babies. But wait, there's research from KPMG that shows that a family leave policy, specifically a maternity leave policy, pays for itself within a year, because if you're giving a break to people when they have a newborn at home or a family event, they are more likely to return to work and, therefore the company doesn't have to pay to replace them and pay to train their replacement.

It's not an expense. It's an investment. Businesspeople, we would invest in anything that would pay back in a year all day long. Not even think about it. All day long. And yet, as a country, we have not managed to raise awareness of this issue or affect this change, which is just crazy to me. It's just crazy.

Sally Krawcheck

Benefits:Keeps families economically self sufficient

Leave improves productivity

and more...

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Here's the chart:

This is What Happens in an Internet Minute in 2019 [Infographic]

Share on Twitter:

https://twitter.com/emilybinder/status/1112494152938328069

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Burger King Tests Plant-Based Meat With an Impossible Whopper

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Big fan of Pippa - the smartest way to share your podcast (or Flash Briefing). Get a $25 Amazon Gift Card when you sign up here for a year of hosting.

I use markers to automatically insert pre-roll and post-roll into my show.

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Affiliate marketing crews of oily-faced young guys brag about their marketing prowess tricking desperate people into buying BS weight loss supplements. They share tricks to get around having their Facebook Ad accounts deactivated for continually breaking the rules. I spoke with one of these bois. Sad.

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Follow me on Spotify for GREAT playlists that never disappoint. :)

Read more about the importance of sonic branding: What's the Sound of Your Brand?

voicefirst

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"The new Apple AirPods will be $159 with a standard charging case — a price that is unchanged from the previous version — and $199 with a new wireless charging case. Both are available for order on Apple.com right now, and will be in stores next week. You can also buy just the wireless charging case for $79.

The biggest change is one that none of us will ever see: The new AirPods are powered by Apple’s H1 wireless chip, which is the successor to the W1 found in the original AirPods. Apple claims it improves the audio experience, as well as wireless synchronization. The new AirPods have up to 50 percent more talk time compared to the first generation. “Switching between devices while listening to music on iPhone, Apple Watch, or iPad is more seamless than ever with two times faster connect times,” according to the announcement. The H1 chip also delivers up to 30 percent lower gaming latency.

The other key enhancement that the H1 chip offers, is the ability to summon Siri with just your voice."

-Digital Trends

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Gonna use my arms

Gonna use my legs

Gonna use my style

Gonna use my sidestep

Gonna use my fingers

Gonna use my, my, my imagination

Music credit:

"Brass in Pocket" by The Pretenders

Watch music video

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The Compound Show - new on Alexa, from Ritholtz Wealth Management!

What if you could listen in on regular conversations between professionals working in money management today?

The Compound mini-podcast is the first of its kind - real unscripted conversations about investing, from the industry's experts. Created by Downtown Josh Brown, CEO of Ritholtz Wealth Management, The Compound brings you into discussions about the stock market, interest rates and bonds, ETFs, fund selection, trends, big trades, asset allocation, portfolio construction, industry gossip and much more. Enable our skill and get in deep with us on some of the most important investing topics of the moment!

Subscribe free on Alexa:

Click here to enable
Say, "Alexa, open The Compound Show."

Keep in touch on Twitter:

The Compound Show: @thecompoundnews

Downtown Josh Brown: @reformedbroker

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Stop with the end zone dance.

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Join us at VOICE Summit!

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Hear my interview with Michelle Excell

Voice Marketing and more

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Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. -The Verge

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Physical retail is going away. You will remember going to the store like you remember using the payphone.

Grocery delivery and pickup options here in Austin, Texas:

HEB Curbside: $4.95 to come pick up your groceries
Amazon Prime Whole Foods delivery: free for a spend over $35

Easy wins.

Music credit:

Commodores - "Easy"

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What do voice marketing and cryptocurrency have in common?

Democratize access.

cryptohippie

voicefirst

Music credit:

The Kills - "The Future Starts So Slow"

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Social media apps use your phone number to triangulate data such as purchase history, not to help you with two factor authentication or account security. Please LinkedIn. No you can't have my phone number.

Some folks don't agree (tweet).

In 2015 I warned people that LinkedIn was mining user data (contacts, calendars, etc.):

How to Manage LinkedIn Privacy – Stop Sharing Your Contacts

News article:

Now Facebook is allowing anyone to look you up using your security phone number - Fast Company 3/4/2019

Music credit:

Hall and Oates - "Private Eyes"

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Don't Quote Yourself by Mitch Joel
Follow @mitchjoel (he is really smart)
Here's Mitch's podcast: Six Pixels of Separation (I've been listening for almost a decade - it is good every time)

Music credit: De La Soul - "Me, Myself & I"

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"Facebook's shift in corporate focus, which Zuckerberg said would happen over a few years, would mean less sharing on services such as Facebook and Instagram and more private messages that cannot be seen by anyone else, including by people at the company, because they'd be encrypted." -Mark Zuckerberg to shift Facebook toward a 'privacy-focused' platform

Social media as we know it will be over soon.

voicefirst baby!

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Writing's on the wall.

Peter Kafka from Recode interviews Mark Cuban at SXSW 2019: Mark Cuban says you — yes, you — need to understand how AI works

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We are getting away from our dumb thumbs and moving to voice.

The average person:

Speaks 110-130 WPM (words per minute).

-Types 38-40 WPM

-Has the mental capacity to understand speech at 400 WPM

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Kylie Cosmetics stands for nothing. What a waste. A really profitable waste.

Toxic products used on women's bodies are dangerous. Women disproportionately experience effects of low grade ingredients and toxicity from makeup, tampons, and beauty products.

March is Women's History Month). Let's do better. Shop brands that care. Vote with your dollar.

Music credit:

Celebrity Skin by Hole

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Network Wins

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NEW PATTERN idea inspired by Seth Godin's excellent book This is Marketing. Grab it here.

Listen to Mitch Joel's interview with Seth Godin here on Six Pixels. This was a great podcast. Seriously, listen to these guys. They get it.

Music credit:

Van Halen - Right Now

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This Is Marketing: You Can't Be Seen Until You Learn to See

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Music credit:

Van Halen - Right Now

Show notes:

Fyre Festival
wine has a 4x markup at restaurants

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Song clip - credit:

Underwater by Rufus Du Sol

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Sonic branding man.

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Measure?

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Listen to Alexa in Canada episode 67: Dr. Teri Fisher interviewed me about marketing and branding with voice. I truly enjoyed the conversation. A lot of good nuggets in here about voice first marketing, Flash Briefings, sonic brand and logos, and more. Less than 30 minutes - worth a listen.

Stream episode and read show notes

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Spotify acquired Gimlet and Anchor
Podcasting in the news because it's so powerful
What is the future of podcast advertising?
voicefirst - the voice assistant will tie into podcast ads - watch...

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Technological advancements start growing exponentially fast (whereas before it was logarithmic). - Kurzweil's concept of The Singularity

See the most popular chart from the Alexa Conference, which I believe hints at our rate of growth edging closer to Singularity-level exponential pace:

7 Powerful Stats About Voice Technology & #VoiceFirst Marketing

Venture a guess how many Flash Briefings there are? It was 5,000 about nine months ago... tweet me with your guess: @emilybinder

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Get tickets to Social Media Week Austin

SMWATX

Come hear me talk about voice marketing on Thursday 2/21 at 2pm!

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Tweet here:

Good point from @kbprescott: Amazon is in total alignment because they make a margin from the customer every time they shop. It’s different with Google. - Hear at 32:51 (timestamped link here). #VoiceFirst. This Week In Voice - Season 3 Ep 14 w/@bmetrock

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For now at least... Sunday will be a day of rest for this briefing.

Please rate and review this Flash Briefing in the Alexa Skills store!

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Apps are dying

Gartner research: 20% of brands will abandon mobile apps in 2019

selfcare gone wrong

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Tips to get your Alexa Skill ranked higher* Algorithm * Keywords * Reviews * Listener engagement

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Airplane mode for better sleep (avoid EMFs)
Enable Alexa's Drop-In feature so family or friends can still reach you in an emergency at night
Less radiation without sacrificing safety

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Follow me on Twitter for the best learnings from this conference: @emilybinder

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Don't begin a sentence with "so" unless you're a valley girl or tech bro. Then do it so we know you fast.

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Source:

RBC: About 41% of Americans now own smart speakers

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See Julian Treasure's TED Talk: How to Speak So That People Want to Listen

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41% of U.S. consumers now own a voice activated speaker, up from 25% in 2017. Fastest growing consumer tech ever.

Audio logo for your brand is a MUST.

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Audio logos are property of:

Intel Inside

Netflix

THX

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Bad behavior on Twitter. No one is interested in how many followers you gained this week. And I'm not validating your TrueTwit.

Don't wear the band tee shirt to the concert.

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Get tickets to The Alexa Conference

Jan. 15-17 in Chattanooga

20% off code: ALEXASPKR203

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Get Emily Talks on Alexa

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Disable then re-enable this Flash Briefing if you are having issues with it playing multiple episode in a row.

Alexa:

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Daily Beetle Moment on Google Play Music (for Google Home)

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Pow!

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Facts:

10 seconds of idling wastes more fuel than restarting.

12 million gallons of fuel is wasted by idling in the U.S. every day.

Infographic

See the I Turn It Off anti-idling campaign

unoffice

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Report here

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Get the Beetle Moment Marketing Podcast

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"World has changed."

:)

Follow Nick Ali here

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See tweet

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Burger King / Kanye Tweet - Part 2

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News story here

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Get outside

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(the show)

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Two books inspired this:

Thinking, Fast and Slow

Triggers

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Go Blue

UMich Social Psychology

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Mentioned:

About Lola - "Reproductive care for women, by women"
Cora - "Modernize your period"
THINX - "For people with periods"
femtech

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Get your brand's voice marketing strategy:Beetle Moment Marketing

P.S. This title is borrowed from an Atmosphere lyric. I didn't come up with it but I wish I had.

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Wendi Cooper Part 2

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Wendi Cooper is the inventor of Easy Go Pro and host of Generation Jones Podcast.

Stay tuned for some cool voice marketing from Wendi and me in 2019!

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My voice marketing consultancy: Beetle Moment Marketing

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The Alexa Conference

Jan 15-17

Chattanooga, TN (home of the fastest internet in the US!)

Info: https://www.voicefirst.fm/alexaconference

Tix: https://www.eventbrite.com/e/the-2019-alexa-conference-tickets-42352800366

Get 20% off with my promo code: ALEXASPKR203

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Efficiency vs effectiveness

TheOneThing

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Animal lovers ...

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Be brief.

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The game hasn't changed.

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Audio vs Visual Smart Speakers

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For Heather McMahan

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Type 2 Diabetes medication commercial - ugh.

Contrary to most commercial narratives from marketers of Big Pharma, disease is not an inevitability. Aging doesn't have to be ugly and expensive.

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Legend

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Civilization

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Come on.

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National Climate Assessment and every pub hates to mention this.

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80% of the clothes in your closet are worn three times or less. #waste

https://twitter.com/emilybinder/status/1063124103538921474

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60 seconds

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https://twitter.com/beetlemoment/status/1064606238774841346

Today in Voice Tech - Flash Briefing: https://www.amazon.com/Head-Space-and-Timing-Today/dp/B07JB9DMQB

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Travel size, A-OK

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Well, now it seems to be working - tweet me if it's not: @emilybinder

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Dr. Carrie told me to read The Art of Seduction in 2013. I checked it out from the library on my Kindle and within 72 hours heard the author, Robert Greene, on two separate podcasts. #beetlemoment

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Mentioned on the how: here's the screenshot from Overstock's cart.

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Mentioned on the show: watch my Chase Ultimate Rewards video here.

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Listen to me on The BeanCast episode 520 - Teayota, Toyota

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Case Knives "Keep Your Hands Sharp" digital marketing campaign (video and voice marketing) HT Total Annarchy, Ann Handley's newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.

Full episode notes here.

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The Totem of Chat

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See the tweet here - @RitholtzWealth's "Today in Market History" is pretty fun.

WXYC is the student radio station of UNC Chapel Hill. Here's their tweet about November 7, 1994.

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Follow me on Twitter @emilybinder

The Alexa Conference - I will be speaking on the Consumer Marketing track.

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By 2020, screenless searches: 30%? 50%?

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Machine language processing is a key part in the development of voice technology, smart speakers, and voice marketing around the world. Let's start with the basics: how complex is it to process different languages?

First, English is the most information dense language per sound at 1.08 followed by French at 0.99. This means we can convey more information in fewer spoken syllables.

Source: https://www.realclearscience.com/blog/2015/06/whats_the_most_efficient_language.html

How to find the information rate: come up with a value for how much meaning is packed into each syllable, which will give you an average information density per syllable. use those values to derive an information rate.

Languages which have a lower average density of information per syllable (because they have on average longer words or more lengthy grammatical structures) compensate in effect by being spoken faster: this is why Spanish is spoken faster than English.

That said, Chinese is most information dense per written character, and per faded ankle tattoo.

Interestingly, the languages that conveyed the least amount of information per syllable, like Spanish, Japanese, and French, tended to be spoken at a faster rate. This allowed these languages (apart from Japanese) to deliver a similar amount of information compared to more meaning-dense languages.

However, it does not make English superior.

Want to learn more about speech recognition and machine language processing? Check out Carl Robinson's Voice Tech Podcast.

Voice Marketing with Emily Binder: Recent Episodes

Emily Binder

BlackLivesMatter

SkillSetters Premiere Event is January 14, 2020 at Project Voice in Chattanooga! Join us for speed networking with the 50 Alexa Skill and Flash Briefing creators. Space is limited to just 50 attendees. Grab your ticket now! Register at bit.y/flashmeet

VoiceFirst #ProjectVoice #VoiceTech #AmazonAlexa #Alexa

voicefirst

voicefirst

voicefirst

cryptohippie

voicefirst

voicefirst baby!

voicefirst - the voice assistant will tie into podcast ads - watch...

SMWATX

selfcare gone wrong

unoffice

femtech

TheOneThing