Here's what you need to know for Thursday, August 3rd.

Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.

RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount

Spotify - WPP & Spotify Announce First-of-its-Kind Global Partnership

MediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds