Here's what you need to know for today in the business of podcasting:

Triton Digital Announces YouTube Integration with Podcast Metrics

Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year High Among Agencies and Marketers

PodPod Exclusive: Nearly 90% of comedy podcast listeners have a parasocial relationship with their hosts.

Stepping Into Barbie’s Heels: Is a Branded Content Renaissance Coming? by Sam Anderson