Here's what you need to know for today in the business of podcasting:

Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.

Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz 

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman

Adalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube by Allison Shiff