Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product. Product copy is about what the product is or does – the facts and figures. Process copy […] The post Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity appeared first on Write With Influence .