Contests are necessary and useful for any business that operates on the B2C scheme, including online stores. With their help, you can attract attention, increase your audience and ensure user loyalty. For contests, we recommend using both your own resources of the online store - a blog, pages in social networks, e-mail newsletters - and third-party ones, depending on the available budget. Contests are necessary and useful for any business that works on the B2C scheme, and online -shops including. With their help, you can attract attention, increase your audience and ensure user loyalty.
For contests, we recommend using both your own resources of the online store - a blog, pages in social networks, an e-mail newsletter - and third-party, depending on the available budget.
Most often, contests are held by using a brand page in a particular social network as the basis. This is due to the potential for viral spread that social platforms have, as well as the minimum required action from users who would like to participate. And, of course, it becomes possible to attract new members to the official community of the online store.
Ideas for contests In most cases, one or another social network becomes a platform for holding contests, since it is social platforms that allow you to get the maximum audience coverage and minimize the actions necessary for participation on the part of users. But if the traffic to your online store site is sufficient, you can use it as the main platform. Well, in order to receive a bonus in the form of an increase in community subscribers, make a mandatory condition for participation only for community members or users registered on the site.
By the way, there is such an interesting way to attract additional attention to the site, as “social castle”.
There are many ideas for competitions, and new ones are constantly appearing. We have collected for you several interesting options that you can use for yourself.
Invite a friend. Such a competition is well suited for increasing the audience of users who are interested in you, which means that in the future they can convert their interest into purchases. The task of the participants, therefore, comes down to inviting friends to subscribe to your group on social networks or register on the site.
The prize can be awarded to the one who attracted the most friends, or you can choose the winner at random. In case of registration on the site, we will find out the number of attracted friends using referral links, and in a situation with social networks, ask the administrator to indicate the accounts of subscribers-friends through private messages.
Photo on the background. The contest is quite simple in terms of mechanics: the user must take a picture with the inscription - the name of your store - against the background of the monitor on which your site is open.
The winner is determined by voting by other community members after counting the likes.
Best comment. A popular way to organize a competition that requires minimal effort. Having published a note or news in the feed of the company's official page on the social network, announce a competition for the best commentary on it. Or post a photo and invite community members to come up with a name for it by offering a prize for the best option.
Quiz contests. Ask a question and suggest to the first (or top five) who will answer it, a small cash reward, bonuses, etc. If you go further, you can hold such small quizzes weekly or run a "protracted" marathon, awarding points for correct answers, and the winner will be the one with the largest number of them. Quizzes adapt well to any topic: how many dishes are on the restaurant menu, what is the distance to the object, who made the invention, etc.
I like. A good competition option to attract a really interested audience. After publishing a contest post, invite users who would like to take part in the drawing to write in the comments why they want to receive this prize or what they love this brand / company for. You can use hashtags in this case if the rally is planned to be extended over time.
Mystery competition. Users are encouraged to guess something related to the image in the photo of the post. It is interesting for people to participate in such actions, and it is easy to organize them. It is advisable to select a photo related to your topic. For example, guess what kind of fruit is shown in the photo, car brand, mythological symbol and much more.
Contribution and creativity. People love to feel that they can influence the actions of the company in some way and contribute, even if on a small level. It is not difficult to organize a competition based on this concept, and the effect can be very good. For example, you can ask users which of the design options for a newsletter or a promo page of an online store they like better, what new items they would like to see in the catalog, how they evaluate the idea of ??bonuses for purchases, suggest coming up with an original idea for a promotion, and other ways.
An important point is the trust from the audience. Participants should know that they have a real chance of getting a prize, the jury acts impartially, and the possibilities of cheating on the part of the contestants are minimized. Also you can use that website https://buyvotescontest.com/ for buy a votes.
COMPETITION TIPS It only seems at first glance that everything will be easy and simple. To turn contests into the very "magic wand" for attracting and warming up the audience, you need to get a lot of bumps on your forehead and step on a fair amount of rake. In order to help you avoid many common mistakes, we share several rules for a successful competition:
Clearly define the goals for the achievement of which the whole event is being undertaken.
Make up the mechanics of the competition, taking into account the characteristics of the target audience, its behavior and interests.
Be sure to formulate clear and understandable rules to avoid being accused of bias, and adhere to them strictly.
Work on the design of the page or post of the competition, prepare high-quality and bright graphics, come up with "catchy" headlines.
Do not delay summing up, it is desirable that the period of its holding does not exceed 12-14 days.
Universal and expensive gifts only attract "prizes", so it is better to choose a prize that will be related to the activities of the company.
Be sure to demonstrate feedback with the winners: comments, thanks and photos / videos with the gifts received.
The more users will be attracted during the competition and the higher their activity, the better the effect for the brand will be. In this context, it is worth paying attention to such an Internet marketing tool as cross-promo, the essence of which is PR posts about your event, in thematic communities and the publication of articles on other sites.
The distribution of prizes can also be turned into a spectacular event that will increase the awareness of your online store and provide positive advertising. We are talking about publishing awards notes on all channels available to you, collecting feedback and photos of the winners along with prizes, publishing a digest of the best, etc.
Conducting contests and other similar events is one of those ways for online stores to interact with potential customers, which have proven to be effective. At the same time, even with a small number of subscribers in social networks and relatively low site traffic, you can achieve high activity from the audience, the involvement of existing and new buyers. Understanding the needs and requests of users, as well as actively interacting with them, is undoubtedly the future of Internet marketing.