The key performance indicators help to track the progress of a company or an organization. There will be certain targets that need to be achieved within a certain period of time. Here, the KPI's help to know the position of where they are and where they need to be, what are the mistakes that need to be corrected while moving. A good KPI will provide objective evidence, helps to make better decisions, helps to measure the performance of the company, and gives clarity. Some of the KPI's maybe, Sales KPI's include the average time required for a conversion, net sales. Financial's KPIs include growth in the revenue, net and gross profit margin, turnover, and many more terms related to financial stuff. Customer KPIs include customer retention, market share, etc. And Marketing KPIs may include traffic, articles published, conversion through inbound marketing, etc. KPIs play an important role in the growth of a company as it keeps the track of progress.