Once you're collecting customer data, you can do way more than build charts and funnels (don't get us wrong-those are pretty great). Now there are so ...
https://segment.com/academy/intro/making-the-most-of-your-customer-data/
* event data
* proliferation of tools
* Customer.io
* Vero
* Optimizely
* Intercom
* Mention
* PagerDuty
* One Month
* entire website
* Stacklist
* good vs. bad metrics
* MOST important metric