Everton's Russian link with Alisher Usmanov; has created a turmoil as Russian sponsorships are forced to exit Everton, leaving revenue gaps.  

Alisher Burkhanovich Usmanov is an Uzbek-born Russian business-magnate and oligarch. Bloomberg Billionaires Index reported in 2022 that Usmanov had an estimated net worth of $19.5 billion. Usmanov made his wealth after the collapse of the Soviet Union. 

Everton Football Club is an English professional association football club based in Liverpool that currently competes in the Premier League, the top tier of English football.

Yota is a Russian mobile broadband company and smartphone manufacturer. Yota is a trademark of Skartel LLC. On 9 May 2012, Yota's WiMAX was replaced by its LTE network.

MegaFon, previously known as North-West GSM, is the second largest mobile phone operator and the third largest telecom operator in Russia. It works in the GSM, UMTS and LTE standard. As of June 2012, the company serves 62.1 million subscribers in Russia and 1.6 million in Tajikistan. It is headquartered in Moscow. 

USM Holdings Limited is a diversified Russian holding company with significant interests across the metals and mining, telecoms, technology and internet sectors.