In many fields we hear about someone who is an ‘overnightsuccess’. But further research usually reveals that they’ve put in years ofhard work before they seem to suddenly start kicking big goals.

Kevin Mayne is a great example of this. After completing ascience degree followed by an MBA, Kevin worked in the multinational corporateworld for more than a decade before joining the national cycling charity, CyclingUK, as their CEO in 1998.

Kevin has been working with quiet determination in thecycling advocacy field for the 25 years since then.

Since 2019 Kevin has been CEO of Cycling Industries Europe.This dynamic global bicycle industry funded group has gradually helped to unlockbillions of Euros for cycling infrastructure projects across Europe.

But as Kevin foreshadows in this interview, the combinedimpacts of Covid and the Russian invasion of Ukraine have suddenly propelled heand his organisation from being considered by key European political leaders asa noisy annoyance to being taken seriously.

Kevin and his team now have increased access andrelationship with the most senior elected politicians and officials in theEuropean Parliament and European Commission.

This interview was recorded in 2022. Since then, Kevin andhis team have made further progress towards historic, unprecedented new levelsof European Union level support for cycling throughout Europe that willhopefully be announced during 2023.

To watch the video version of this interview, visit the Micromobility Report website here:

https://micromobilityreport.com.au/influencers/