92. Join me with Gail Mercer-MacKay, the founder and CEO of Mercer-MacKay. They have a unique position in the Microsoft ecosystem: they help Microsoft partners clarify their marketing message and produce compelling digital content that inspires Microsoft customers to take action.
Our discussion covers:
- Why Mercer-MacKay decided to Deploy Microsoft business applications internally.
- Gail's perspective on choosing a Microsoft business applications partner.
- The process of building the Minimal Viable Product in just 8 weeks.
- Hurdles and roadblocks encountered during the development of the tool.
Resources
- Gail Mercer-MacKay on LinkedIn
- Mercer MacKay Solutions - Digital Storytelling
- DaXai
- Microsoft Partner of the Year Awards
- Gavriella Schuster on LinkedIn
- StoryBrand book
- StoryBrand training
- Amazing Applications podcast page on LinkedIn
- Amazing Applications podcast page on Podchaser
- Scrum for Microsoft Business Apps online course at Customery Academy
- Agile Foundations for Microsoft Business Apps free online mini-course at Customery Academy
Winning Agile ProjectsWinning Agile Projects is a five-week program for 10 partner professionals involved in Dynamics 365 and Power Platform sales, pre-sales, practice leaders, architects and analysts that will help them qualify agile opportunities, pitch the benefits of an agile approach, create compelling agile proposals, estimate agile applications and write agile contracts. Apply today: https://customery.com/winning
Support the show