There’s so much digital fatigue – everyone is online, all the time – and the one thing that’s consistent is our physical reality. Direct mail might be something you just associate with junk mail, but it’s increasingly becoming a tool for businesses to reach their consumers outside of the digital space. In this week's episode, Paul sits down with Ryan Ferrier to discuss how a channel that's long been seen as dated can be revitalized to help drive business forward. Ryan currently serves as COO at Lob, a direct mail automation platform with a goal of automating direct mail and address verification so modern business can move faster. Ryan became COO after serving as CRO for nearly 3 years. His specialty is building growth stage startups as an executive leading revenue growth and business operations. Ryan has been a co-founder and C-Level executive at multiple successful startups with exits to Microsoft, Zynga, and Appen. Follow him on https://www.linkedin.com/in/ryanferrier/ (LinkedIn) and be sure to follow https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fxthestreams&data=05%7C01%7C%7C1b794b9505d04429b5d908da27013508%7Cbf0b48c768944eb6bf538621676ccee4%7C0%7C0%7C637865183385767894%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=xq%2F%2BW63B8E5givLbCcig8sB71xV649hOedOTuxcuJuQ%3D&reserved=0 (Paul) and https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FRocket&data=05%7C01%7C%7C1b794b9505d04429b5d908da27013508%7Cbf0b48c768944eb6bf538621676ccee4%7C0%7C0%7C637865183385767894%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=xkgpmCeU5US0YA6BlIvL10%2B49JKvWs3xwoUKF4lH5Tc%3D&reserved=0 (Rocket Software).   You can also learn more about Lob https://www.lob.com/about (here).