The James Bachini Podcast: Recent Episodes

James Bachini

Covering new and emerging technologies in decentralized finance, digital assets and blockchain development

Market Decline: Cryptocurrency markets have cooled, experiencing a 15% drop over the last two months from a mid-March peak. Neutral Sentiment: Investor enthusiasm has shifted from euphoria to cautious neutrality due to recent market conditions. Economic Context: Bitcoin's price decline coincides with stronger US dollar and equities, indicating a possible decoupling from traditional assets. Central Banks' Influence: Global central banks, are leaning towards lower interest rates, which could impact all markets. Stable Funding Rates: Despite high digital asset prices, futures exchanges show low funding rates and little excess/leverage. Public Disengagement: Interest in altcoins and NFTs has waned among the general public, with large institutions now driving market demand. Bullish Scenario: Continued demand for Bitcoin ETFs could stabilize and potentially boost the market to new highs. Bearish Possibility: If the bull market ends, a prolonged bear phase could significantly reduce market activity and cause dev exodus. Seasonal Slowdown: "Sell in May and go away" potential for a quieter trading period during summer, although foundational market strength remains solid. Potential Rebound: Autumn 2024 may be key in determining if the market can rally to our dreams and expectations or if a long term bear trend will prevail.From the newsletter at: https://bachini.substack.com/p/when-will-the-dip-stop-dipping

More information available at: https://jamesbachini.com

https://jamesbachini.com/web3-session-keys/

More information in the blog post 👆

Github code repo: https://github.com/jamesbachini/Web3-Session-Keys/

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

https://jamesbachini.com/chatgpt-plus-vs-free/

More information in the blog post 👆

Good morning, today we're exploring ChatGPT Plus. With so many of us using AI in our daily lives, I want to know if the premium version, costing $20 a month, is worth the upgrade from the free version? Let's dive in and find out.

ChatGPT plus provides access to the latest and most sophisticated language model, ChatGPT 4, which speaks multiple languages and delivers even more intelligent output than its predecessors. It's hard to quantify but there is a noticable improvement in the quality of outputs between the two models.

Subscribers also gain exclusive access to the DALL-E Image Generator. Describe any scene, and watch as DALL-E brings it to life. I have a Midjourney subscription and while MidJourney excels in artistic and realistic images, DALL-E shines in its ability to understand complex prompts and iterate on existing images. If we compare these two images you'll notice a significant difference in the artistic quality of the latest midjourney model but it can't do things like this where we are creating an image over multiple steps.

For the tech-savvy, the Plugin Library in ChatGPT Plus is a treasure trove. Third-party plugins can retrieve information directly from websites, format PDF output files, analyse code bases, and a whole lot more, making the AI tool even more resourceful

One of the things that is first noticable when using ChatGPT plus is the completion speed. It's much faster than the free version and the models in OpenAI's playground. In my tests, ChatGPT Plus demonstrated remarkable efficiency, with response times more than twice as fast as the other version, transforming waiting time into working time

Now, let's talk about data and code analysis. ChatGPT Plus is not just a conversational partner; it's a powerhouse for processing datasets and spreadsheets, spotting anomalies, and extracting information with ease

For developers, particularly those working in Python, ChatGPT Plus offers an extensive range of capabilities, from writing and editing code to providing real-time debugging assistance

Even in niche fields like Solidity smart contract development where I work, ChatGPT Plus can contribute significantly, particularly in tasks like generating Natspec comments – a feature that can be a game-changer in its own right

ChatGPT Plus is a significant upgrade. With enhanced speed, an advanced plugin library, the DALL-E image generator, and sophisticated data analysis capabilities, it offers a premium experience for those looking to integrate AI deeply into their workflows.

Is ChatGPT Plus worth the investment? If you're someone who interacts with ChatGPT regularly, I'd say yes. For $20 a month, you're not just buying a tool; you're investing in a more efficient, capable, and cutting edge AI assistant.

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

For more content about crypto markets, blockchain development and DeFi visit my blog at https://jamesbachini.com/

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe to the channel for updates ✅

Did I mention please hit the like button for the YouTube algorithm.

Thanks for watching!

https://jamesbachini.com
https://www.youtube.com/c/JamesBachini
https://bachini.substack.com
https://twitter.com/james_bachini
https://github.com/jamesbachini
https://www.linkedin.com/in/james-bachini/
https://www.tiktok.com/@jamesbachini
https://www.instagram.com/jamesbachini/

Full instructions and list:

https://jamesbachini.com/smart-money-list/

Newsletter:

https://bachini.substack.com

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

https://jamesbachini.com/hardhat-vs-foundry/

More information in the blog post 👆

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter at https://bachini.substack.com

https://jamesbachini.com/friendtech-trading-bot/
More information in the blog post 👆

Code available on Github: https://github.com/jamesbachini/FriendTech-Trading-Bot/

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

00:00 About Friend.Tech
00:29 Web3 Opportunities
00:58 Friend.Tech Trading Bot
02:26 Frontrunner Bots
03:34 Anit-Snipe Bot
04:10 Open Source Code

For more content about crypto markets, blockchain development and DeFi visit my blog at https://jamesbachini.com/

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe to the channel for updates ✅

The content I create is to document my journey and for entertainment purposes. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. DYOR and do not play with funds you do not want to lose.
Did I mention please hit the like button for the algorithm.

Thanks for watching!

https://jamesbachini.com
https://www.youtube.com/c/JamesBachini
https://bachini.substack.com
https://twitter.com/james_bachini
https://github.com/jamesbachini
https://www.linkedin.com/in/james-bachini/

This is a recording of the weekly newsletter at https://bachini.substack.com

In this episode, I'm taking a deep dive into the popular belief in the four year cycle that many believe is set to play out for Bitcoin. Challenging the consensus, making a counter-argument on this belief and discussing the potential perils of following the crowd. From analyzing the effects of consensus on market volatility to exploring the allure of predictability in a field notorious for its uncertainty, we'll investigate why we shouldn't merely assume the four-year cycle will last forever.

Join us as we navigate the uncharted path of crypto fluctuations and unearth the reality beneath the Bitcoin four-year cycle belief.

Let's dive in.

https://jamesbachini.com
https://www.youtube.com/c/JamesBachini
https://bachini.substack.com
https://twitter.com/james_bachini
https://github.com/jamesbachini

From the newsletter at: https://bachini.substack.com/p/bitcoin-etf-news-and-rumours

https://jamesbachini.com/brc20-bitcoin-token/
More information in the blog post 👆

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

BRC20 Tokens on Bitcoin
Set Up UniSat Wallet
Deploying BRC20 Tokens
Minting BRC20 Tokens
Trading BRC20 Tokens
Conclusion

For more content about crypto markets, blockchain development and DeFi visit my blog at https://jamesbachini.com/

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe to the channel for updates ✅

https://jamesbachini.com/create-a-memecoin/

More information in the blog post 👆

Code: https://github.com/jamesbachini/Memecoin

Contract: https://polygonscan.com/token/0x9485f13195791eF84dbfE6B12E15404Ad2a6cE32

Uniswap: https://app.uniswap.org/#/swap?outputCurrency=0x9485f13195791eF84dbfE6B12E15404Ad2a6cE32

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

00:00 Memecoin How To Guide

00:24 Solidity Memecoin Code

06:54 Setup Uniswap v3

09:05 Trading On Uniswap

09:49 Dont Trade Memecoins

For more content about crypto markets, blockchain development and DeFi visit my blog at https://jamesbachini.com/

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe to the channel for updates ✅

The content I create is to document my journey and for entertainment purposes. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. DYOR and do not play with funds you do not want to lose.

Did I mention please hit the like button for the YouTube algorithm.

Thanks for watching!

https://jamesbachini.com

https://www.youtube.com/c/JamesBachini

https://bachini.substack.com

https://twitter.com/james_bachini

https://github.com/jamesbachini

https://www.linkedin.com/in/james-bachini/

https://www.tiktok.com/@jamesbachini

https://www.instagram.com/jamesbachini/

9 Tips for Hackathons

Work on something you are passionate about
Join a great team or be the star of a bad one
Spend first few hours coming up with a compelling idea
Build on sponsors technology
Manage your time & expectations efficiently
Use boilerplates and preset frontends
Design is more important than product
Alocate time for the presenter to practice
Make connections and enjoy the experience

https://jamesbachini.com/hackathons/
More information in the blog post 👆

If you are interested in blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

https://jamesbachini.com/twitter-algorithm/

More information in the blog post 👆

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

Twitter is one of the most popular social media platforms in the world, but have you ever wondered how it decides which tweets you see? The answer lies in Twitter's algorithm, specifically the "Heavy Ranker" algorithm.
Understanding how this complex system works can be the key to reaching a wider audience and maximizing your social media potential.
In this video, we'll delve into the inner workings of Twitter ranking algorithms and at the end I'll provide 5 actionable tips on how to make it work for you.

The Twitter Algorithm
What Happens When You Tweet?
Twitter Algorithm Ranking Metrics
5 Tips For Content Creators

For more content about crypto markets, blockchain development and DeFi visit my blog at https://jamesbachini.com/

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe to the channel for updates ✅

The content I create is to document my journey and for entertainment purposes. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. DYOR and do not play with funds you do not want to lose.
Did I mention please hit the like button for the YouTube algorithm.
Thanks for watching!

https://jamesbachini.com
https://www.youtube.com/c/JamesBachini
https://bachini.substack.com
https://twitter.com/james_bachini
https://github.com/jamesbachini
https://www.linkedin.com/in/james-bachini/
https://www.tiktok.com/@jamesbachini
https://www.instagram.com/jamesbachini/

https://jamesbachini.com/zkevm/

More information in the blog post 👆

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

Scaling Ethereum
How Does A zkRollup Work?
zkEVM Risks
Teams Building zkEVMs
The Future Of zkEVMs

For more content about crypto markets, blockchain development and DeFi visit my blog at https://jamesbachini.com/

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe for updates ✅

The content I create is to document my journey and for entertainment purposes. It is not under any circumstances investment advice. I am not an investment or trading professional and am learning myself while still making plenty of mistakes along the way. Any code published is experimental and not production ready to be used for financial transactions. DYOR and do not play with funds you do not want to lose.

Thanks for watching!

https://jamesbachini.com
https://www.youtube.com/c/JamesBachini
https://bachini.substack.com
https://twitter.com/james_bachini
https://github.com/jamesbachini
https://www.linkedin.com/in/james-bachini/

The Feynman Technique is a learning tool developed by the infamous physicist Richard Feynman. It involves breaking down complex concepts into simple terms and explaining them as if you were teaching the subject. In March 2020 Covid lockdowns were imposed and I started creating YouTube videos based on what I was learning or interested about at the time. Over the last three years I've developed my own take on a modernised version of the Feynman technique incorporating research, blogging and video creation.

https://jamesbachini.com/feynman-technique/

More information in the blog post 👆

If you are interested in DeFi and blockchain development consider subscribing to "The Blockchain Sector" newsletter https://bachini.substack.com

In this episode I share tips for staying private while working in the blockchain sector, explaining the importance of anonymity and privacy in the industry and takes us through their process for setting up anonymous accounts for Email, Github, and Twitter.

At 00:35, the developer talks about the importance of using an anonymous browser and shares their favourite browser for staying private. They then go on to explain how to set up an email account that can't be traced back to you.

At 02:52, the developer walks us through the steps for creating an anonymous Github profile, which can be particularly important for developers who don't want their work to be associated with their real identity.

Next, at 05:50, the developer shares their process for creating an anonymous Twitter account, which can be a useful tool for networking and keeping up to date with industry news without revealing your identity.

The episode concludes at 06:27, with the developer emphasizing the importance of staying safe and private in the blockchain sector. Listeners are reminded that the information shared in the podcast is for entertainment purposes only and should not be taken as investment or trading advice.

Don't forget to check out James Bachini's blog post for a more detailed tutorial on staying anonymous as a blockchain dev:
https://jamesbachini.com/anonymous-developer/

For more information on blockchain development and decentralized finance subscribe to "The Blockchain Sector" newsletter https://bachini.substack.com

Staking Ethereum has become a popular way for crypto investors to earn passive returns on their holdings. Liquid staking tokens like stETH make this process even more accessible. You can buy staking tokens on Uniswap and effortlessly enjoy the rewards of staking Ethereum without having to manage the technicalities.

Lido Finance were first to offer this product and their stETH has become a DeFi giant, with over $8 billion worth of ETH staked. But with new entrants like Rocket Pool's rETH and Stakewise's sETH2 entering the scene it's become a competitive area and the question on my mind is "Should I diversify my staked Ethereum position?"

Advanced MidJourney Prompt Engineering

https://jamesbachini.com/advanced-midjourney-prompt-engineering/

00:00 MidJourney
00:21 Prompt Engineering
01:21 MidJourney Flags
02:53 MidJourney Styles
03:47 MidJourney Artists
04:16 MidJourney Examples
06:16 How MidJourney Works
06:56 Advanced MidJourney Prompts
09:21 MidJourney Conclusion

00:00 Learning Advanced ChatGPT

00:55 Prompt Engineering

02:31 ChatGPT Memory & Comebacks

04:25 50 ChatGPT Use Cases

09:45 Conclusion

https://jamesbachini.com/ftx-collapse/

In November 2022 the worlds second largest cryptocurrency exchange stopped withdrawals and filed for bankruptcy. This is the incredible story of FTX's downfall and how billions of dollars of digital assets went missing.

https://jamesbachini.com/poap-vs-nft/

Get "The Blockchain Sector" newsletter https://bachini.substack.com

What is a POAP?
How To Create A Poap
Creating NFTs On Opensea
Creating NFTs On Remix
Conclusion

Template available at: https://jamesbachini.com/saft/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Here's a list of my favourite talks from DevCon Bogota and a post about the key takeaways.

https://jamesbachini.com/devcon-bogota/

Full blog post here: https://jamesbachini.com/resonate-finance/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

https://jamesbachini.com/trading-the-merge/

Get "The Blockchain Sector" newsletter https://bachini.substack.com

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

More information at https://jamesbachini.com/zero-knowledge-proof/

https://jamesbachini.com/gamefi/

GameFi promises the creation of in-game economies with digital assets that hold real value. Over 400 games are currently in development with release dates set for the next 12 months. In this video I will talk about how the sector is evolving and how digital assets might become a... game changer.

GameFi #Axie #Metaverse

More information at https://jamesbachini.com/souldbound-token/

An explanation and example code of SBT's or Soulbound Tokens.

00:00 Introduction
00:46 Decentralized Society
05:13 My First SBT
07:09 Soulbound Tokens

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Foundry is a framework for testing, debugging and deploying Solidity smart contracts. Check out this Foundry tutorial to learn more about how to use it for debugging, fuzzing and breaking contracts.

https://jamesbachini.com/foundry-tutorial/

More information at https://jamesbachini.com/which-token-will-coinbase-list-next/

Facing criticism of insider trading, Coinbase has published a list of 50 tokens currently "under review" for listing on the exchange. Over the last week I've been looking at each project and have created this video to discuss the three projects that I think show the most potential. At the end of the video I'll show you how you can find and track wallets trading on insider information.

More information at https://jamesbachini.com/pos-basis-trade/

How The PoS Basis Trade Works
Liquid Staking Tokens
Collateral & stSOL on FTX
Ethereum & The Merge Effect

Over the next 12 months staking will open up a new opportunity for investors and funds to collect double digit annual returns on a position pegged to the US dollar. A basis, or cash and carry, trade works by buying an asset and then short selling the same futures contract. In traditional finance this is to collect the funding premium on the short as longs pay shorts a premium in most markets. The same trade with staked digital assets such as Ethereum, Solana and Luna will provide revenues on both sides of the trade... and it's going to be big business.

More information at https://jamesbachini.com/defi-growth-metrics/

Growth metrics are critical to how VC's value and monitor startups in the tech space. The DeFi landscape is different and the metrics that we use are too. However on-chain transparency makes it easier than ever to gain alpha through better understanding and assessment of these metrics.

My name is James Bachini and in this video I'm going to discuss the 5 most important growth metrics for DeFi protocols and show you how I built a script to run off a quick on-chain analysis for any smart contract.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

More information at https://jamesbachini.com/how-to-generate-artwork-for-nfts/

Github code: https://github.com/jamesbachini/JANG-Just-Another-NFT-Generator

NFT drops often have thousands of images but each one isn't drawn individually. They are built up of layers and traits which stack up to form the image. There are many free NFT artwork generators out there but Jang.js is mine and I built it to provide a more expressive, expandable script for developers and artists.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

More information on stablecoin strategies at https://jamesbachini.com/stablecoin-strategies/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

More information: https://jamesbachini.com/dydx/

1.2 Billion dollars of exposure to digital assets was traded on DyDx yesterday. The decentralized perpetual futures trading platform has grown to become the market leader in it's niche. But are trading volumes really an indication that it might be ready to take on Binance and FTX? Is the user experience really that competitive given the restrictions of decentralization? This is what I aim to find out when exploring the rise of DyDx.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

https://jamesbachini.com/dex-arbitrage/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Smart contract developers have the ability to swap digital assets multiple times in a single transaction. If the route isn't profitable then the whole transaction can be rolled back to the original state and the developer only loses a gas fee. The introduction of layer2's and alternate layer1 blockchains with low and even zero gas fees has made this a playground for arbitrage across decentralised exchanges. This Solidity tutorial will provide an introduction to DEX arbitrage and along with some profitable open-source code to get you started.

What happens when two of DeFi's most influential developers join forces to build the industries worse kept secret? Daniele Sestagalli and Andre Cronje are planning to launch a project this month which combines the tokenomics of Curve finance and Olympous DAO.

The distribution of this token is quite unique. The top 20 projects by TVL on Fantom will be awarded an NFT to do with as they please. The holder of these NFT's will receive continuous distribution of the ve(3,3) token. The idea is that Fantom protocols can then distribute those tokens out to users, incentivising liquidity across the entire Fantom ecosystem.

Enter veDAO a decentralised autonomous organisation with the sole purpose of locking up enough funds to reach the top 20 and receive one of the NFT's. The DAO would then govern the value accrued from their holding. If ve(3,3) can combine Curve Finance and Olympous DAO's tokenomics, perhaps veDAO can go on to become the Convex of the Fantom ecosystem.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

For more information about squeeth see the full article at https://jamesbachini.com/squeeth

A constant challenge for traders is to increase the upside potential of a trade while limiting the downside risk. Enter squeeth, or squared Ethereum which makes holders more money when price goes up and loses less when price goes down. Sound too good to be true? Well there must be a catch, right?

Squared ETH or Squeeth is a perpetual options protocol that provides unlimited upside leverage with no liquidations on long positions.

Squeeth isn't just a tool for traders, it can be used as a hedge for liquidity providers on Uniswap and it can provide a funding rate yield in sideways markets.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Squeeth #Opyn #DeFi

Full article at: https://jamesbachini.com/yield/

How is it possible that my local bank can only offer 0.1% on my savings but in DeFi 20,30 even 100% APR's are on offer? Are defi protocols and the products built on top of them just one giant ponzi scheme or is there real value being created and distributed. In this video I'm going to show you exactly where the yield comes from and why governance tokens play such a big part in the DeFi economy. We'll end with a note of caution about the sustainability of the current yield farming model.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

The full research article for this video contains more information and details at https://jamesbachini.com/multichain/

Multichain analytics script: https://github.com/jamesbachini/Multichain-Analytics

Bitcoin, Ethereum, Solana, Avalanche, Polygon, Terra they are all disconnected separate blockchains. Transferring funds between them is a challenging but potentially lucrative business opportunity. I've mentioned before that I am waiting for a market leader in this field to emerge and I think we might be seeing that now.

Anyswap recently rebranded to Multichain and they've attracted $7 billion in TVL. They also have support and funding from some big names like Binance and Three Arrows Capital who valued the company at a $1.1 billion dollar valuation. The ANY token will migrate to the MULTI token with revamped tokenomics and a veMULTI model. Could this be the catalyst Multichain needs to become the market leader in cross chain transfers.

There is more information in the full article that this video is taken from at https://jamesbachini.com/ethereum-v2/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

The stakes are high as control of DeFi's biggest protocol is on the line. Stablecoins are battling for liquidity with million dollar bribes being paid for votes, enemies becoming alliances and the potential of Curve v2 to change how we trade cryptocurrency forever. The story starts at Curve but dives into how all the pieces fit together as new entrants come into the market. At the end I'll explain why the native CRV token might not be optimal for an investment portfolio and how I allocated capital to gain exposure to the Curve Wars.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Bedford is a quaint, normally quiet town in Bedfordshire, England. This summer recently purchased Bedford Football Club will rebrand as Real Bedford FC in what will be the fruition of a childhood dream for new chairman Peter McCormack. You might recognise Peter as host of popular podcast "What Bitcoin Did". With lucrative sponsorship deals already in place this could just be the start of a new story for Bitcoin, Bedford and football fans around the globe.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Full tutorial at https://jamesbachini.com/automate-yield-farming/

There are incredible opportunities in yield farming but harvesting and staking rewards on a daily basis across a diversified range of defi positions can start to feel like a full time job. In this tutorial I'll show you how I find smart contract functions and then build simple scripts to automate the process of yield farming.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In depth article at https://jamesbachini.com/aurora-near-protocol-trisolaris/

In 2021 15 different blockchains exceeded one billion us dollars in total value locked. The early adopters who got into these ecosystems first made exceptional returns. Aurora is built on Near Protocols layer zero and looks set to become another billion dollar defi ecosystem. This video explains the tech, the $800 million incentive program and I'll demonstrate how and why I'm deploying capital to Trisolaris, Aurora's leading decentralised exchange.

Demonstrating yield farming on Solana using the Tulip protocol which was formerly SolFarm. It's an auto-compounding yield aggregator for the Solana ecosystem.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Full tutorial https://jamesbachini.com/tradingview-indicator/

In this Tradingview indicator tutorial I demonstrate how to create a moving average indicator with alerts using Pinescript 5.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In this video I look at the next year in crypto markets. I discuss Bitcoin, Ethereum, Regulation, NFT's, DeFi predictions and end with my portfolio holdings and plans for 2022.

There is more information and details at https://jamesbachini.com/crypto-market-thesis-2022/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This tutorial goes through how I created a clone of the Safemoon token contract on Binance Smart Chain (BSC).

There is more information and full instructions at https://jamesbachini.com/how-to-clone-safemoon/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In this video we compare volatility across 100 altcoins relative to Bitcoin. I also go through the code used to calculate these and say Metaverse wrong about 3 times, cringe.

The full list and code is at: https://jamesbachini.com/crypto-market-volatility/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This is a first look at Drift DeFi perpetual futures. A trading platform built on top of Solana. Drift protocoal is similar to Perp on Ethereum and uses a virtual AMM to price trades. The drift trading platform is user friendly and intuitive enough as you'll see in the video.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In this video we look at how to take the first steps in becoming a blockchain developer. This is aimed at newcomers to the space perhaps with some web development background. There's a more in depth article at https://jamesbachini.com/blockchain-developer/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This defi risk framework outlines four categories of risk that market paticpants are exposed to. By better analysing and quanitfying risk in defi protocols we can seek better value and higher yielding pools relative to risk and reward. There is a more detailed description in the blog post at https://jamesbachini.com/defi-risk/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This video discusses and demonstrates how to take part in the Astroport lockdrop by locking Terraswap liquidity tokens to gain an allocation of the #Astro governance token.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Testnet faucets provide free tokens for developers and users to experiment with DeFi protocols. It can be a great way to learn about the latest decentralized finance platforms and get some experience with how they work. There is more information on the different testnets here https://jamesbachini.com/testnet-faucets/

Orca is a decentralized exchange (DEX) built on Solana. It has a simple user friendly interface and some nice features. In this video I demonstrate how to do swaps and set up liquidity pools as well as looking at the ORCA governance token.

Optimism is an Ethereum layer two scaling solution providing lower fees and faster transaction speeds. Uniswap recently launched it's v3 platform on the Optimism L2 network which we will experiment with in this video. The original blog article is at https://jamesbachini.com/optimism-tutorial/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In this Metaplex tutorial we look at how to setup Metaplex to mint Solana NFT's and sell them via an auction. There is more information on setting up Metaplex and a full list of commands here https://jamesbachini.com/metaplex-tutorial/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Lyra.finance is an options trading DeFi protocol built on Optimism. The layer 2 provides low fee and fast transaction times to the options trading platform.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This video looks at LIDO staking and how to stake Solana's native SOL token for a 5.8% APR yield. There is more information at https://jamesbachini.com/lido-staking-tutorial/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Solana #LIDO #Staking

In this video we create a crypto index fund using TokenSets from Set Protocol. There is more information and a list of Bitcoin ETF applications at https://jamesbachini.com/crypto-index-funds/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This video looks at some methods that can be helpful for understanding and navigating Bitcoin and crypto market cycles. More details and slide at: https://jamesbachini.com/bitcoin-market-cycle/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Impermanent loss is a risk to assets deployed in Liquidity pools such as Uniswap, Sushsiwap, Pancakeswap, Pangolin etc. In this video we look at how liquidity pools work, how to calculate impermanent loss given a future price ratio between assets and how we can mitigate the risk by predicting volatility.

There's more information in the blog post at: https://jamesbachini.com/impermanent-loss/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

These are my picks for the 13 best crypto content creators on YouTube. Let me know if there's someone I should check out in the comments.

@DefiantNews https://www.youtube.com/channel/UCL0J4MLEdLP0-UyLu0hCktg
@jklepatch #EatTheBlocks https://www.youtube.com/channel/UCZM8XQjNOyG2ElPpEUtNasA
@RaoulGMI #RealVision https://www.youtube.com/channel/UCBH5VZE_Y4F3CMcPIzPEB5A
@CryptoCred @CryptoDonAlt https://www.youtube.com/channel/UCYStZ8mMNGOVTj-Z4AbbSrQ
@AltcoinPsycho https://www.youtube.com/channel/UCFqokX61d58bB5GlqI7owhw
@intocryptoverse https://www.youtube.com/channel/UCRvqjQPSeaWn-uEx-w0XOIg
@coinbureau https://www.youtube.com/channel/UCqK_GSMbpiV8spgD3ZGloSw
@DappUniversity https://www.youtube.com/channel/UCY0xL8V6NzzFcwzHCgB8orQ
@sassal0x #DailyGwei https://www.youtube.com/channel/UCvCp6vKY5jDr87htKH6hgDA
@JustinCBram https://www.youtube.com/channel/UCM7ppuKNvT47DfbYEZv2eZA
@CryptoCobain https://www.youtube.com/channel/UC_Jt1VYHZO4Kc4cJQP5utdw
@scottmelker https://www.youtube.com/user/scottmelker
@TaikiMaeda2 https://www.youtube.com/user/TheTaikster

There is a big list of nearly 50 content creators & crypto influencers at https://jamesbachini.com/crypto-influencers/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In this video we look at where to find the next big thing in crypto markets and how to do due diligence once you've found an interesting project. There's information on early stage investing, token sales and growth stage screening. It also looks at how to do research on the team, partnerships, timelines, code and tokenomics. Finally I discuss the fundamentals of the industry as a whole and discuss market timings and the the effects of cycles on altcoins.

There is more information and a list of Bitcoin ETF applications at https://jamesbachini.com/crypto-research/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

In this video I reveal and discuss each digital asset I hold in my crypto portfolio. Towards the end I talk about the principles and how I manage and rebalance the portfolio. There is a more in depth discussion about the crypto portfolio and how it's managed here: https://jamesbachini.com/crypto-portfolio/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This video looks at the two largest cryptocurrencies #Bitcoin and #Ethereum. There is a more in depth analysis and bit.com review at https://jamesbachini.com/bitcoin-vs-ethereum/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This video discusses an idea for the classification of how Bitcoin was mined.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This tutorial shows how to create a new ERC20 token by deploying a solidity smart contract to Ethereum and then how to set up a liquidity pool using Uniswap v3. The original blog article is at https://jamesbachini.com/new-token/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Full article at https://jamesbachini.com/huobi-exchange-review/

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

This video discusses the differences between limit orders and market orders when trading on cryptocurrency exchanges like Binance or FTX.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Inflation is making headlines and attention is directed towards government statistics like the consumer price index, or CPI, which is calculated using a basket of consumers goods. However these metrics don't fully represent inflation in respect to the devaluation of our currency. In recent years the gap between the global rich and poor has been widening. The top 1% of high net worth individuals now control 47% of global wealth while the bottom two thirds of the population control just 3%. The advent of the internet has meant that businesses can scale and wealth can be created faster than ever. But wealthy individuals, for the most part, are investing their funds rather than making material purchases. That money sits in real estate, stocks, financial products and inevitably a spreadsheet. As wealth concentrates down to fewer individuals, who spend less as a percentage of their wealth, it takes money out of circulation. This creates a distorted economic impact where assets are increasing in value much faster than consumer goods. The billionaire next door probably doesn't spend significantly more on items that form the consumer price index basket of goods. The coronavirus pandemic was the biggest shock to the global markets for a generation. Entire economies shut down while people stayed at home in lock down. Yet the stock market traded at all time highs. This is because governments across the world are increasing monetary supply at an astonishing rate never seen before in history. The vast majority of this newly printed money finds its way in to financial markets to support the economy. This causes asset prices like stocks to increase which benefits those who are invested creating a scenario of the rich getting richer and a vicious circle of inequality. It's clear investments have become more expensive but are assets increasing in value or is the value of our currency decreasing? I believe that wealth concentration is having a deflationary effect causing real inflation to be far higher than advertised by government statistics. Central banks can't increase interest rates to slow down inflation without hurting the economy. I'm not sure how this plays out or what we can do to make things better but to me it doesn't feel like this isn't sustainable.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

Arbitrum is a layer 2 scaling solution for the Ethereum network. In this tutorial we will be looking at how optimistic roll ups work, deploying a smart contract to Arbitrum and then carrying out a token swap on layer 2 using Uniswap.

This is an audio recording of a video production that may contain visual elements including charts, slides and demonstrations. For the full video please check out the YouTube channel at https://www.youtube.com/c/JamesBachini

There's more in depth content about digital assets, DeFi and blockchain development at https://jamesbachini.com/

A quick analysis of the differences between two leading cryptocurrency exchanges Binance vs FTX.

00:00 Introduction

00:09 Binance Demo

00:30 FTX Demo

00:45 FIAT On-Ramps

00:56 Zero Percent Fees

01:11 Security Considerations

01:55 Conclusion

There's more content about online business, performance marketing and web development on my blog at https://jamesbachini.com

Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

Subscribe to the podcast for updates ✅

Thanks for listening!

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

Link to FTX where you can still buy GME:

https://ftx.com/#a=StartHere

Will Wallstreetbets bankrupt Melvin Capital with Gamestop?

This is one of the greatest business stories I've ever witnessed.

For those who don't know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”.

Now last year one user, we'll call him DFValue found out that a lot of hedge funds had short sold Gamestop, a struggling retailer of video games.

The short interest was huge, over 100% which means more shares had been sold in the company through derivatives than actually exist. He buys a large amount of call options and starts posting about it on /r/wallstreetbets.

A series of events including a new board member and a pivot towards building their online presence created some momentum. The stock was trading below $5 in August and starts to rise to around $18 at the beginning of 2021.

As the share price starts to go up the hedge funds that shorted it start to lose money. Then things go from bad to worse for the hedge funds. Wallstreetbets users start piling in buying stocks and call options adding fuel to the fire.

One particularly exposed hedge fund, Melvin Capital had previously boasted about shorting Tesla, Elon pipes up with a single tweet gamestonks and everything goes into ludicrous mode.

The problem is that they sold so much stock there isn't enough sellers for them to buy it back at a reasonable price quick enough to cover their position.

The share price goes through the roof and is trading at over $100.

Melvin Capital has now lost more money on paper than it has. The worlds largest market maker Citadel provides a billion dollar bailout which doesn't last long. Citadel also has large influence on the brokers where they purchase order-flow.

Today Robinhood, Interactive Brokers and Ameritrade all block the purchase of Gamestop shares. They are still allowing users to sell them and close positions but not purchase. You can imagine how the wallstreetbets users reacted, many of whom use Robinhood.

Some of the biggest Wallstreet firms are opening themselves up to litigation with what is blatant unethical market manipulation. The fall out from this and knock on effects could be the most devastating since the fall of Lehman brothers in 2008.

Tomorrow a large amount of call options expire and there isn't enough liquidity. Short interest is still over 100% and the stock is flying. The big question is will Wallstreetbets users and anyone else that's jumped on the trend sell and at what price?

So I did what any spectator would do in this situation, picked up some popcorn & YOLO'd in. At this point it's not a financial investment it's a donation to the cause. There's zero chance I'm going to make any financial gains but at least I'll be able to tell my Grand kids about this one day.

I went on FTX (link in the description) and opened up a small margin position on GME/USD. I know I'll never profit from it because... I'm not fucking selling. It can get liquidated as and when the wallstreetbets users see fit.

I love a good underdog story and this has brightened up a cold wintery lockdown. To those taking on Wall Street, good luck to you.

Full blog post at: https://jamesbachini.com/startup-funding/

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

6 Ways To Raise Capital For Modern Startups

00:00 1. Crowdfunding Platforms

00:49 2. Government Grants & Tax Relief

01:10 3. Friends & Family

01:30 4. Bank Loans, P2P Lending & Credit

01:59 5. VC's, Accelerators & Angel Investors

03:20 6. Self Funding & Bootstrapping

For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

All the online marketing acronyms you never wanted to know!

AM - Affiliate Manager

API - Application Programming Interface

B2B/B2C - Business To Business & Business To Consumer

CMS - Content Management System

CPL - Cost Per Lead

CPM - Cost Per Mille

CRO - Conversion Rate Optimisation

CRM - Customer Relationship Management

CSS - Cascading Style Sheets

CTA - Call To Action

CTR - Click Through Rate

CPC - Cost Per Click

DNS - Domain Name System

GSC - Google Search Console

HTML - Hyper Text Markup Language

JS - JavaScript

KPI - Key Performance Indicators

LTV - Lifetime Value

MRR - Monthly Recurring Revenue

MVP - Minimum Viable Product

PPC - Pay-Per-Click

PBN - Private Blog Network

PR - Public Relations

ROAS - Return on Ad Spend

RSS Feed - Really Simple Syndication

SEO - Search Engine Optimisation

SEM - Search Engine Marketing

SERP - Search Engine Results Page

URL - Uniform Resource Locator

USP - Unique Selling Point

There's a complete list of 120+ definitions with explainers, code snippets and slides here: https://jamesbachini.com/online-marketing-glossary/

Since 2011 I've been self-employed and working in startups, primarily working remotely from a home office or from hotels when travelling. Here are some working from home tips that I've learnt along the way.

Create an Isolated Space
Avoid Distractions
Create Boundaries
KanBan > ToDo Lists
Pack Meetings & Video Calls Together
Stay Disciplined
Disconnect Before Leaving
Explore The Advantages

Some more detailed info and a video @

https://jamesbachini.com/working-from-home-tips/

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

00:00 What is Guerilla Marketing?

00:11 Favorite Example

00:50 Pros & Cons

01:43 Another Example

02:10 Outro

For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

In this video the two leading ad networks go head to head.

Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the aim of deciding where to allocate advertising budget for your business.

More detailed info and video at: https://jamesbachini.com/google-ads-vs-facebook-ads/

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

00:00 How Online Marketing Works

00:42 Performance Marketing Process

03:00 Analytics & Tracking

08:05 Website, Landing Page Design and CRO

11:52 Anatomy of a Sales Funnel

14:45 Traffic Sources

21:42 Creative Design Banners & Videos

24:30 Retargeting & Lookalike Audiences

25:56 Optimizing and Continuous Improvement

28:43 Scaling Up Winning Campaigns

More detailed guides at:

https://jamesbachini.com/digital-marketing-overview/

https://jamesbachini.com/learn/

Thank you for listening.

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

00:00 What is Lookalike Audience Marketing

00:28 1. Plan Your Use Case

00:54 2. Capture Data From The Start

01:17 3. Use Email Lists

01:30 4. Start Small & Highly Targeted

01:49 5. Combine Additional Targeting

02:06 6. Start With Tight Budgets

For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

Paid traffic over SEO to start with

CAC less than CLV

Focus on the funnel and monetization rather than adding features

Tiered monthly pricing works

Cashflow crisis > annual discounts > plan ahead, talk to VC's

Manage time effectively

repurpose content

automate support where possible

hire before it becomes urgent

Build in a viral coefficient by rewarding users for sharing

Speak to customers, get feedback, improve

https://jamesbachini.com/saas-marketing-strategy/

Thanks for listening

There’s power in simple stories. Something as inconspicuous as a coffeeshop creating a “third space between work and home” can lead to a hundred billion dollar enterprise. That’s a market cap of one with eleven zeros.

So yeah brand narratives and the way companies tell their stories is important.

Narratives are so powerful in fact that nobel prize winning economist Robert J. Shiller made a case that they influence entire markets in his book Narrative Economics.

But how do brands come up with these stories and how can founders and startups tell their own story.

It starts with the why. Most companies know what they do. Good companies know how they will do it and what their competitive advantage is. The best companies have a good reason as to why they do it.

Elon Musk’s SpaceX is a great example of this. He is able to hire and motivate the most talented individuals because of the greater cause. The narrative of getting to Mars and making the human race an interplanetary species.

But maybe a Mars mission is a bit too ambitious for most founders.

Great narratives for business can include a reason to be, a founders story or a hero’s journey through conflict to success.

Authenticity is key to a story gaining traction and spreading via 3rd parties. That doesn’t mean to say that companies can’t seed their own stories through content marketing and social media.

Brand storytelling builds a brand image inline with the founders vision.

Starbucks makes coffee. They add value by creating a relaxing environment. They do this to give millions of people the option of a 3rd space between the office and home.

Cheers.

Start with the ideal customer

Where do they spend time, apps, sites, search terms? 2. Paid Ads vs Content Marketing 3. Google Ads 4. Facebook Ads 5. Ad Exchanges

Banner, Native, Push, Pops interstitial 6. SEO & Content Marketing Strategy 7. Outreach & Email Marketing 8. Combining the most relevant traffic sources to create an online marketing strategy

Remarketing examples and strategies.

Full blog post: https://jamesbachini.com/retargeting-examples/

Including the content marketing bombardment, URL and JavaScript event based retargeting, abandoned cart retargeting and flash sale remarketing.

Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behavior and optimize advertising and landing pages faster.

They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively.

Learn more here: https://jamesbachini.com/micro-conversions/

Full blog post at: https://jamesbachini.com/facebook-advertising-network/

When training the pixel note that Facebook's machine learning algorithms are only as good as the data fed into them.

Make sure your conversions are being fired by people actually interested in the products. In the past I've setup pixels to fire after 10 seconds just if a visitor stays on the site. This provides little useful data to Facebook and although it looks like you are optimizing faster, it's not effective.

Video converts better than static content so use this where possible.

Always keep in mind that people are on Facebook to interact with people not businesses. This is why amateurish content and a personalized touch works better than corporate content most of the time.

Aim to get at least 50 conversion events per ad group per week to grow out of the "learning phase" and give Facebook enough data to optimize with. Create custom audiences and lookalike audiences based on these conversion events.

Set bid and budget caps to control spending but don't be afraid to test different bids as a higher bid may produce a higher click through rate but lower conversion rate because the ad auctions you are winning are coming from a better demographic.

This comes from the effect of low bidder getting the auction left overs that companies with more data don't want.

Scale campaigns both horizontally and vertically by increasing budgets and duplicating the most profitable. Note this will increase ad frequency across the campaigns so it may be worth considering refreshing the ad creatives to avoid banner blindness.

Use https://www.facebook.com/ads/library/ to spy on competitors and see what new creatives leading companies are coming up with. Look for companies that will be doing data-driven marketing at high volumes to get ideas from.

If you have a customer database, use it. You can convert email addresses or mobile phone numbers into a custom audience for retargeting campaigns.

Full blog post: https://jamesbachini.com/seo-content/

Why Keyword research is important
Content structures
Title and click through rate
Formatting, visual appeal, skimable
Introduction with a hook and a promise
Add value
Use the on-page optimization checklist
Outreach / Seed marketing
Marathon not a sprint

View Post: https://jamesbachini.com/how-to-monetise-your-website/

Banner Ads
Affiliate Marketing
Accept Donations
Consulting
Merchandise
Sponsored Content
Creating Digital Products
Selling The Site

The Marketing Mix is a concept from the 1940’s which aims at simplifying and outlining the marketing process.The marketing mix was first used by James Culliton in the 1940’s and was originally the four P’s

Product
Place
Price
Promotion

Then in the 1960’s a marketing professor called Edmund Jerome McCarthy added another three, to make it more applicable to the growing service industries.People, Physical Evidence and Process

In the 1990’s the 4 C’s were introduced

Communication, Consumer, Convenience, Cost

And today we have the 7’C’s which form the latest Marketing Mix.These are:

Core Value Proposition

This principle is conveyed as a short statement that provides a compelling reason for a product to exist and why consumers should care. The core value proposition describes the product market fit.

Consumer Outreach

Is the concept of finding our target audience, who are they, where are they and what are they interested in?

Channels

Are the locations where we can advertise a product. This could be offline in a high street store or online on a social media platform for example.

Campaigns

Form the top level breakdown of our marketing efforts. We can have individual campaigns for different channels, offers, landing pages.Tracking each individually and optimizing accordingly.

Customer Acquisition

Is the method and cost it takes to acquire a customer.

Customer Lifetime Value

Is the total revenue that customer will generate through direct sales, repeat business or subscriptions.

Customer Journey

This is the path that a customer takes from first hearing about a brand to purchasing, receiving and hopefully telling their friends about it. Marketers use sales funnel diagrams to map out our intended customer journey.These are the 7 C’s that form the modern marketing mix.

Full blog post and slides:

https://jamesbachini.com/marketing-mix/

Lead magnets are normally digital products such as eBooks or reports that are given away in exchange for an email address.

Autoresponders are automated emails that get sent out once that email address is received.

Tripwires are low cost items that convert leads into sales and generate new customers that can then go on to buy core products and services.

Full post with more information, examples and details:

https://jamesbachini.com/lead-magnets-autoresponders-tripwires/

Full Blog Post: https://jamesbachini.com/key-performance-indicators/

KPI’s or key performance indicators are business metrics which are set, collected and reviewed to give insights into the success of an organisation..

They are defined by analysing the companies objectives and deciding what quantifiable factors are most important.

A great KPI should be SMART:

Specific
Measurable
Attainable
Relevant
Timed

This is usually quoted for personal goals but it works well for KPI’s too. Smart targets make the KPI’s actionable and accountable.

The KPI’s should be reviewed regularly and this should be agreed while defining them.

Here are 34 examples of common KPI’s which have been broken down into:

Financial KPI Metrics
Customer KPI Metrics
Organisation KPI Metrics
And Marketing KPI Metrics

A KPI dashboard is usually a simple web page which presents all the KPI data.

This can be setup using a backend data collection script which can integrate with common platforms such as:

Google Analytics
Accounting systems
Google Docs
Enterprise and cloud datastores

From there a responsive, minimalist front-end can provide authentication and display live KPI metrics to stakeholders.

Defining key performance metrics encourages a company to focus on the most important aspects of the business.

Full blog post & link to keyword tool:

https://jamesbachini.com/creating-google-ads/

Contents:

Search, Display and Video
Default options, interests are not aligned
Untick search partners and display network for search campaigns
Track conversions
Campaign structure, small ad groups for specific search intents
Affinity audiences (broad), Custom Intent (specific)
Observation vs targeted (whitelisted)
Retargeting audiences
Demographic targeting options
(gender, age, income, marital, parental, homeowner)
Location targeting
Device targeting
Placements for display campaigns
Portfolio bidding strategies (ROAS)
Text Ads
Keyword modifiers
Quality score and click through rate
Dynamic keyword injection
Display Ads
Dynamic vs Standard Banners
Video Ads
Optimize regularly
Search terms report, negative keyword lists
Data Columns
Google Ads Editor

Learn more at https://denocode.com

Deno is a Javascript and Typescript runtime from the creator of Node.js

For anyone that doesn’t know Node.js is a server-side Javascript runtime. It’s used by millions of projects across the globe and powers the backends and API’s of many of the world’s leading websites.

Then came Deno (aka Deno.js or Deno JS), an improved and updated runtime that is quick, more secure and modern. Created by Ryan Dahl (who was the original creator of Node.js) the project was started in 2018 and has reached a stage where it’s become a serious competitor to the Node ecosystem.

From my blog at: https://jamesbachini.com/deno-js/

Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers.

Learn more at: https://jamesbachini.com/cro-conversion-rate-optimisation/

Definition - CPM stands for cost per mille. This is the latin Mille which is one thousand so CPM effective means cost per thousand impressions

For example a website might divide and sell it's ad inventory in blocks priced with CPM.

Other terms like CPC and CPA.

CPM bidding on ad exchanges, most exchanges final bid auction is based on CPM.

What affects cpm prices? Geo, device, ad type and size

More information about online business, performance marketing and web development at https://jamesbachini.com

Full Blog Post:

https://jamesbachini.com/analytics-strategy/

Why analytics is important
Collecting data, analysis, insights, tests, improvement
Setup With Google Tools
Google Tag Manager
Google Analytics
remarketing demographic goals
Google Optimize
Google Data Studio
Alternatives - Matomo (Piwik)
Why collect data in house
CRO
Retargeting & audiences
Qualitative Data
Bringing it all together