On the Show Today You’ll Learn:

  • Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose

  • How to begin with the right expectations

  • How to give the Facebook algorithm enough time to respond to your specified audience

  • How to evaluate the frequency and costs of ads

  • How to increase ad spend without breaking the Facebook algorithm

  • What is the purpose that truly matters with ads and media

  • Which objectives to choose for ads and why


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