“We really want to reinvent what the process of what activating and buying a personal connected device looks like,” says Stacy Hamer, VP of Client Experiences, iQmetrix. “We want to empower telcos to be the best option for their consumer, adds Hamer. In this podcast Hamer discusses that 5G is not automatically a revenue maker and that just adding 5G will not necessarily lead to growth without making other changes. Hamer points out that people might love their device, but their affections for their carrier likely run cooler. The cost of customer churn, customer acquisition and other issues can basically create a speed bump to a telco trying to match the higher costs of serving 5G. Hamer outlines the challenges and offers ideas to move forward by getting a company ready to sell 5G part of a larger refresh.