Nedine is the owner and founder of Grate Expectations, the first custom graze business in the Capital Region. Nedine has always had a love for hosting and entertaining and decided to pursue her passion for making cheese and charcuterie boards as a side hustle in November 2019. Being a new business owner, with very few resources for a niche market, Nedine decided to build a network of "grazers" (called The Cheese Chicks) from across the country to work through challenges and share ideas; which became critically important once COVID-19 hit. Together, they have amassed a following of over 30k and secured sponsored brand deals. In late 2020, she lost her job and is now pursuing Grate Expectations full time.

What We Talked About:

  • That drunken best friend conversation

  • The trend of charcuterie boards

-When you tell yourself to take a risk

  • Helping people achieve their goals

  • If they can do it...Why can't it?

  • Finding your spark deep down inside

  • Calling yourself an expert

  • Using your friends to experiment

  • The 'use the test to take the test' method

  • Still looking for convenience during covid

  • Building a community

  • When the side hustle is no longer just a side hustle

  • All you hats you wear being a business of 1

  • Learning to balance

  • Why having a mentor is so important

  • Getting comfortable with making decisions

  • Food that brings you back

Resources:

www.grate-expectations.com

Instagram: grate.expectations.ny

The Cheese Chicks: @the.cheese.chicks

Valentine's Graze Boxes: $65 & Newly launched virtual build your own (BYO) cheeseboard workshops. I will be offering one on Valentine's Day as a special couples activity.

PROMO: Use code LIONS214 to get an extra jar of jam with your graze box, or $5 off your virtual workshop registration fee.

To take advantage of this promotion visit Grate-expectations.com!