Join us around the WPwatercooler!

Why is website performance even important? * Better click through rates? * Better bounce rates * Providing a better experience regardless of the end result for the customer * Less bandwidth used

What does website performance look like? * Dropped frames * Less CPU usage on phones * Test on new and older phones * Use Google Analytics to see the target audience * Understanding your target audience

Real world optimizations not working out * Multiple layers of caching (WordPress caching, Cloudflare, CDN) * Do testing as the author of the website * Combining of Javascript

Guaranteed performance wins & other stuff * GZIP * Image Optimization * Jetpack with Proton * Minify CSS * Autoptimize - Paid service for optimizing a site for you * Making the site paint on the screen quickly with less blocking elements * Social media copies gambling methods 'to create psychological cravings' * NPM Critical CSS * AMP * XWP's plugin for AMP * Astra Theme has AMP * AMP tree shaking * Chromium - AMP Browser * Lazy Images

Thank you ServerPress makers of DesktopServer for sponsoring this episode

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