Robert Cialdini (http://www.influenceatwork.com) is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He has written a number of books and literally defined the studies on how we understand the principles of influence.

This month we get a chance to talk to Bob (He wouldn't let us call him Dr. Cialdini) about:

• How he got started in his career path?
  Was he really about to enter pro baseball?
• What does he think the difference between influence and manipulation is?
• Can 5 words really change your message?
• There is just soooo much more - you will love this one for sure!

Bob recommends these amazing books:

• Influence: The Psychology of Persuasion, Revised Edition - Cialdini
• Pre-Suasion: A Revolutionary Way to Influence and Persuade - Cialdini
• Rhetoric - Aristole
• The Hidden Persuaders - Vance Packard
• Persuasive Advertising: Evidence-based Principles - J. Scott Armstrong
• To Sell Is Human: The Surprising Truth About Moving Others - Daniel H. Pink

Enjoy! What an amazing PODCAST!