Rishad Tobaccowala’s marketing roots run deep, but his ideas go far beyond the boardroom.

He recently marked 250+ published editions of his brilliant "The Future Does Not Fit in the Containers of the Past," a weekly Substack that blends strategy, philosophy, and personal reflection. I had the chance to ask him about the themes that matter most, the future of marketing, his evolving relationship with technology (including AI), and how writing continues to change him.