Many associate marketing with innovation, but it is also about anticipating what’s next. If anyone can look around corners as a strategic and transformational leader focused on driving growth, it’s Charlie Chappell of The Hershey Company.

Few people have held such a diverse range of marketing roles—from product development at Kimberly-Clark to brand management and marketing at P&G to senior roles at Hershey that span Global Marketing Excellence, Media Leadership, and now Vice President of Innovation and R&D.

Today, we examine the qualities that make a future-driven marketing leader, particularly in an era of constant change. And what does that mean for brand innovation?