Customer perception refers to the customer's opinion of your business or products. It summarizes how customers feel about your brand including every direct or indirect experience they've had with your company. By monitoring customer perception, your businesses can spot common user pain points and improve the customer journey—however, friends from your past and sometimes even your family's perception of you is an entirely different thing. These people knew you BEFORE you ever became a business owner or entrepreneur. They've seen you at your worst, and now, you expect them to see you as a successful business owner? Well, it's not impossible but it is rare. Remember, other people's perception of you is none of your business. Listen in as Tracey and CJ discuss that very topic.